Quarterly Technology Briefing, September 2013, Berlin/Hamburg Germany

1. Quarterly Briefing
Berlin/Hamburg, September 2013

2. Case Study
“Agil sein” statt “Agil vorgehen”

3. Sprecher
Claude Muller
Michael Schultheiss
Head of New Distribution Capability (NDC)
Business Development Manager
mullerc@iata.org
mschulth@thoughtworks.com
Birgitta Böckeler
Lead Consultant/Developer
birgitta@thoughtworks.com
@birgitta410

4. Flugplan
! IATA & NDC
! “Agil sein” statt “Agil vorgehen”
! Q&A

5. IATA - International Air Transport Association
Simplifying the Business
© COPYRIGHT IATA 2013

6. Ö www.iata.org/stb
Simplifying the Business
© COPYRIGHT IATA 2013

7. EXECUTIVE SUMMARY
ä New Distribution Capability is an IATA-led collaborative industry
initiative to build an open Internet-based data messaging
standard for use in indirect distribution channels
ä This is the modernization of 40-year-old data exchange
standards developed before the Internet was invented
ä NDC will enable greater transparency and choice for consumers
through comparison shopping
ä NDC will close the gap in product availability between the direct
and indirect channels
Simplifying the Business
© COPYRIGHT IATA 2013

8. AIR TRAVEL SHOPPING TODAY
ä Via the indirect channel
w Search by city pair and date
w Compare on price or time
w Limited product information
Simplifying the Business
© COPYRIGHT IATA 2013

9. AIR TRAVEL SHOPPING TODAY
ä Via the direct channel, i.e.
airline websites
w Internet gives airlines
opportunity to present
complete offers directly via
their websites
w Airlines compete on full
scope of products & services
Simplifying the Business
© COPYRIGHT IATA 2013

10. AIR TRAVEL SHOPPING TODAY
ä Consumers can see the difference, personalize offers, and get
more choices via the direct channel
Simplifying the Business
© COPYRIGHT IATA 2013

11. COMPARISON: HOTEL SHOPPING TODAY
ä Why isn’t the indirect air travel channel more robust, like
shopping for hotel rooms?
w Search by ratings and deals
w Compare on value to consumer
w Rich product information
Simplifying the Business
© COPYRIGHT IATA 2013

12. DISTRIBUTION TOMORROW
ä Vision of a NDC-enabled industry
w Airlines, travel agents and third party systems are already connected today
but lack inter-operability
w NDC provides a standard for those connections
w Having a “standard” translates to lower development costs and higher
implementation speed
w The standard also facilitates content aggregation and consequently
comparison shopping
Simplifying the Business
© COPYRIGHT IATA 2013

13. DISTRIBUTION TOMORROW
Ö CUSTOMER
Ö INDIRECT
CHANNEL
Ö NDC
Ö OFFER
Ö BUILT FROM FILED
Ö SCHEDULES & FARES
Ö RICH CONTENT
Ö COMMON STANDARD
Ö AGGREGATOR
Ö OFFER
Ö RICH
CONTENT
Ö SABRE Ö TRAVELPORT Ö AMADEUS Ö NEW ENTRANTS
Ö OAG
Ö ATPCO
Ö FARES
Ö AVAILABILI
Ö SCHEDULE
TY
S
Ö OFFER
Ö DIRECT CHANNEL
Ö TRAVEL AGENT/OTA
Ö E-COMMERCE/WEBSITE
Ö AIRLINE RESERVATION & INVENTORY SYSTEMS
Simplifying the Business
© COPYRIGHT IATA 2013

14. NDC DEMONSTRATOR
ä The art of the possible – What NDC could look like
ä Show the benefits of the NDC standard and dispel
misconceptions.
ä ThoughtWorks selected – agile methodology, design
perspective, facilitation skills, inception / fuzzy front-end.
Simplifying the Business
© COPYRIGHT IATA 2013

17. IATA-Mitglieder
Aggregatoren
TMCs
(Travel Management
Companies)
OnlineReisebüros

18. Inception
Design und
User Experience
Domäne
Kurzlebig
Offline
Ungewöhnlicher Endbenutzer
“Keine Anforderungen”
Technologien

19. “Dann sind wir
uns ja einig!”
“Oh…”
“Aah!”
“Wir sind uns einig.”

23. “WOW-Effekt”

24. Ziele &
Prioritäten
Skizzen &
Szenarien
Technischer
Entwurf

26. n/
ig
es
D
X
U

37. o
em
D

38. Design und UX
•
•
•
•
•
Schnell in den Browser
Skills im Team
Ständiges Feedback
Wiederverwendung freier Resourcen
Schnelle Evaluation von
JavaScript-Bibliotheken

40. GDS
ricing
ket P
Tic
Fare
lasses
C
Segments
DDX
SBT
Interlining
Ancillaries
TMC
OTA
ATPC
PADIS
vers
Stopo
O

41. TMC Prozesse

42. TMC Prozesse

43. Testdaten

45. Hamburg
Genf

46. Standup
Tagesplanung
Catchup am Nachmittag
Team-interne Story Showcases
Showcase 1x wöchentlich
Retrospektiven alle 1-2 Wochen

48. Domäne
• Ständiges Feedback…
• … von einer breiten Auswahl
an Stakeholdern
• Kommunikation im
verteilten Team

49. Tech

50. Offline benutzbar

51. t wie möglich
pel und effizien
So sim

52. *.js

53. Bower
*.js

54. Bower
*.js
Build

55. Bower
*.js
Build

56. Bower
*.js
*.jade
Build
*.css
*.html
*.js

57. Bower
*.js
*.jade
Build
*.css
*.html
*.js

58. Bower
*.js
*.jade
Build
*.css
*.html
*.js

59. Bower
*.jade
*.js
*.scss
Build
*.css
*.html
*.js

60. jQuery
Underscore
RequireJS
Mousetrap
ChardinJS

61. Kontinuierliches
Feedback
Continuous
Deployment

62. *.js
*.jade
*.scss
Deployment

63. *.js
*.jade
*.scss
Deployment

64. *.js
*.jade
*.scss
Deployment
Build Laptop

65. *.js
*.jade
*.scss
Deployment
*.html
*.css
*.js
Build Laptop

66. *.js
*.jade
*.scss
Deployment
*.html
*.css
*.js
Build Laptop

67. actions
nd inter
viduals a and tools
Indi
e sse s
over proc
Responding t
o change
over fo
software
Working ocumentation
d
prehensive
over com
llowing a pl
an
Customer collaboration
over contract negotiation

68. “Simplicity – the art of
maximizing the amount of work
not done – is essential.”

69. “Deliver working software
frequently.”

70. “At regular intervals, the team
reflects on how to become more
effective, then tunes and adjusts
its behavior accordingly.”

71. “Welcome changing
requirements, even late in
development.”

72. “Working software
is the
primary measure of progress.”

73. “Continuous attention to
technical excellence and
good design
enhances agility.”

74. Simplicity
Reflect, tune
and adjust
Welcome changing
requirements
Deliver frequently
Working software is the
primary measure of progress.
Continuous attention to
good design

75. COLLABORATION - THOUGHTWORKS
ä Delivered a vision of a new shopping experience for air travelers
in just nine weeks !!!
ä Agile! Four days of workshops as starting point. First working
prototype produced in just two weeks and then refined and
extended using an iterative approach.
ä Agile!! Regular showcases meant that issues were picked up
and fixed before they could have a disruptive effect.
ä Agile!!! Able to work flexibly and take on different roles when
bottlenecks were on the horizon.
ä Impressed with how quickly ThoughtWorks was able to get up to
speed. Starting from blank canvas, demonstrator was delivered
just three months after project kick-off. Very impressive!
Simplifying the Business
© COPYRIGHT IATA 2013

76. Q&A

77. Vielen Dank!
Claude Muller
Michael Schultheiss
Head of New Distribution Capability (NDC)
Business Development Manager
mullerc@iata.org
mschulth@thoughtworks.com
Birgitta Böckeler
Lead Consultant/Developer
birgitta@thoughtworks.com
@birgitta410
Mehr Informationen:
www.iata.org/stb
www.thoughtworks.com/clients/iata
www.thekua.com/atwork/2013/05/being-agile-instead-of-doing-agile