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Etisalat's UCaaS and CPaaS Plans, Petr Eropkin, TADSummit 2018


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Etisalat's UCaaS and CPaaS Plans
Petr Eropkin, Unified Communications Product Leader at Etisalat

Reviewing Etisalat's experiences in creating Unified Communication as a Service (UCaaS) and Communication Platform as a Service (CPaaS) offers in the Middle East market.

CPaaS discussion: what is Service Provider role in the CPaaS ecosystem, how to segment CPaaS Market and prioritise use cases, how to build the right pricing model for various CPaaS approaches?

Service Provider CPaaS marketplace and partnerships: call for action.

Published in: Technology
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Etisalat's UCaaS and CPaaS Plans, Petr Eropkin, TADSummit 2018

  1. 1. Peter Eropkin Programmable Telecoms in MEA
  2. 2. Dreamed about my carrier as sw developer Engineering degree in AI 01 Worked in Siemens for DT, FT and Rostlecom OSS projects Software developer for Telecoms 02 Run own development studio Entrepreneur for e-comm and eGov 03 Sold Avaya and Microsoft solutions to Telco's Commercial guy in voice and IT vendors 04 Promoting on-prem to cloud voice transformation and being API evangelist UCaaS and CPaaS business owner 05 How do I come to TAD Summit?
  3. 3. 3UAE as a market for telecom services MEA Business Hub eGov and Smart Cities EXPO 2020
  4. 4. 4What is Etisalat?
  5. 5. Organic Model (From Ecosystem  Etisalat) Challenge Model (From Etisalat  Ecosystem) Value Proposition Go To Market And Business Model Positioning in the Scale Ups Ecosystem Governance Model Pulling innovative ideas from the ecosystem of Scale Ups… …in order to Push customized and commercial solutions.
  6. 6. Commercial Agreement Evaluation & MoU Mentoring and PoC Shortlisting Communicatio n Plan Scouting & Challenges Organic Model Challenge Model - Ongoing process of onboarding start-ups that approach Etisalat through the multiple contact points across the startup ecosystem. - Optimistic to facilitate the prioritization and onboarding process. - Etisalat will launch Challenges, according to business needs, scouting new opportunities to enhance the Value Proposition for Consumer/Enterprise.
  7. 7. And the result of such participation is already adding value to our partners and clients Reduce patients emergency room (ER) visits in the UAE due to life threatening situations linked to chronic diseases by 30% over the next 10 years through predictive healthcare management. Etisalat for Consumer market: Increase customer adoption of self-care channels and enhance customer experience by reducing 50% calls to customer care over the next year using AI, analytics, machine learning, etc. Reduce digital risks in the UAE by 50% in the next 5 years by focusing on areas of Industrial Control Systems (ICS) Security, IoT Security or Incident Response. 1 2 3 Etisalat Challenges Scale Ups
  8. 8. What is Design Thinking & Co-creation? A methodology used to solve complex problems, and find desirable solutions for customers “We are using Design Thinking to gain empathyfor our customers and help you realize your future through technology so we can help the world run better and improve people's lives..” –SAP CEO, BILL MCDERMOTT EMPATHIZE with your users and make their problems your own DEFINE your users’ needs, their problem, and include your insights IDEATE by challenging assumptions and creating ideas for innovative solutions PROTOTYPE by challenging assumptions and creating ideas for innovative solutions (quickly) TEST your prototypes to match requirements else repeat
  9. 9. 10How do we select UCaaS and CPaaS partners Personal customer data and media streams should not leave the country. Platform to be hosted in private cloud in country 01 Customer experience drives the adoption and can to be the compromise Customer experience 02 Etisalat will own customer relations and will provide service under company brand Service is white-labeled 03
  10. 10. 11 UCaaS platform is 5 min to launch 35K Across SMB and Ent ENT Project based migration SMB 4 packages; automated provisioning, billing, self- ordering in next phase
  11. 11. 12 DIY API Prepackaged low-code solutions CPaaS Strategy
  12. 12. We are looking for CPaaS partners
  13. 13. 14Thank you for your questions