Introduction to QDI Strategies, Inc. and our approach to Marketing Strategy for Commercial, Industrial, Construction, and Utility Markets.

1. Market Research, Strategy Tools, Consulting
QDI Strategies, Inc.
20/20 Marketing Insight
Where Clients Ask QDI for Help
New Products / New Markets
Develop market insight to speed launch and
ramp-up while reducing the risks
Channel Issues
Provide clarity regarding conflict,
performance, and go-to-market options
Share Growth
Discover market drivers and determine
strategy opportunities
COPYRIGHT 2013 QDI STRATEGIES, INC.

2. QDI Delivers Breakthrough Insight
Discovery Research -- QDI’s discovery methodology is founded on
fact-based decision making. We use a unique, highly qualitative and quantitative
process conducting in-depth interviews probing to find the underling issues. We
change the questionnaires often building on the learning from the previous
interview. We find new insight.
Strategy Tools (what the data means) – QDI
uses proprietary
and public models and extensive analysis to organize the learning into
understanding. These tools provide structure and direction out of messy,
confusing data. We help clients see the opportunities and challenges in new ways.
Actionable Results -- Through our models and analysis we translate
discovery research and data into breakthrough insights and develop winning
strategies. We help clients see new ways to achieve their goals.
COPYRIGHT 2013 QDI STRATEGIES, INC.

3. Our Insights and Findings Drive Results for Our Clients
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“What distinguishes QDI is that they find the deep underlying insights quickly. Their research
techniques draw the few relevant truths out of the marketplace and these enable “us” to get valid
strategies that will make a difference. The true opportunities for the company today in the
marketplace become apparent. Their interactive process gets buy in from the participants within
the company so at the end of the project the company has ACTIONABLE strategies.
– Mike Hadjinian
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What differentiates QDI Strategies is that they have a proven track record of getting results for their
clients. They get results because they pursue marketing consulting assignments that involve both
the strategy development and the implementation of those strategies to achieve client objectives.
That total approach has delivered …RESULTS!
– Guido DiGregorio
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“QDI’s work is very well respected around here. It’s ACTIONABLE – unlike much of what we see.”
– Roger Baker
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“QDI’s market analysis is the best I’ve seen. QDI confirmed a lot of my beliefs about the market but
structured the findings in a way that made them clear. They even taught me a couple of things I
didn’t know that make a lot of sense now that I see them. QDI gave us the BEST WORK on this
market I’ve seen in my 20+ years.”
– Brian Halverson
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4. Award-Winning Work
• Clarke Award Winner - PG&E's Business and
Consumer Electronics Program
– Recognized by other utilities in California and throughout
North America as the model for addressing electronics
energy savings opportunities, PG&E's BCE program
received the Clark Award for environmental leadership.
– QDI developed and implemented the program design
• Caterpillar’s “Precious Metals” project was the
runner-up for the most impactful new program
– QDI conducted the research and helped form the concepts
for the “Precious Metals” parts kitting offering
COPYRIGHT 2013 QDI STRATEGIES, INC.

5. Clients Who Turned to QDI
Since 1991, QDI has provided market insight and strategy help for:
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6. For More Information
Michael Barr
Principal
mbarr@qdistrategies.com
847-566-2020 Ex. 225
QDI Strategies, Inc.
1580 S. Milwaukee Ave
Suite 620
Libertyville, IL 60048
847-566-2020
www.qdistrategies.com
Consulting
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Channel Strategy
New Product Assessments
Behavioral Segmentation
Market Sizing
Value Propositions
Product Positioning
Sales & Marketing Alignment
Competitive Analysis
Acquisition Analysis
COPYRIGHT 2013 QDI STRATEGIES, INC.

7. Examples of How QDI has Helped
Clients
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8. Do We Have the Right Sales Organization?
Rust-Oleum
QDI’s discovery research
Showed Rust-Oleum’s
strategy spread
the sales force too thin -The sales people
had learned to chose
what they are good at,
not what the strategy
required.
QDI helped Rust-Oleum change their strategyMoving from 100 company salesmen to 40 company
salesmen and 200 independent reps with industry specializations.
COPYRIGHT 2013 QDI STRATEGIES, INC.

9. How Can We Find Prospects Who Are Ready to
Buy?
Maxitron found everyone
wanted test units – with some modification.
Each revision seemed like they wanted
to fit a round peg in a square hole.
Maxitron
QDI’s discovery research
showed that when plant
engineering was
responsible for the
machine controls,
the firm rarely bought.
QDI’s New Technology Screen showed when process engineers or
IS were responsible for machine controls, then the company would
eventually roll out, becoming a major customer.
COPYRIGHT 2013 QDI STRATEGIES, INC.

10. How Can We Maximize Limited Sales Force
Resources?
RWT
Using the sales force to find the market
is like throwing money down the drain!
RWT’s was burning
x venture cash
through
deploying a highly skilled
x
sales force. QDI’s discovery
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work showed the sales force
was essential to educating
prospects one at a time.
QDI helped RWT develop new marketing,
lead generation and sales roles appropriate to
this emerging market.
COPYRIGHT 2013 QDI STRATEGIES, INC.

11. How Do We Successfully Enter New Markets?
Stonhard’s new products weren’t achieving
the growth rates they expected
Stonhard has been successful
selling high performance flooring
to industrial clients. As they
introduced products for
commercial applications, they
needed to learn how to sell
effectively to market segments
that purchased differently.
Stonhard
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QDI helped Stonhard:
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Identify the differences between Commercial & Industrial sales
Create Healthcare & Education Market Segment Strategies
Conduct Sales Training & Sales Tool Development
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