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Our Journey Started From: 2012Our Journey Started From: 2012
- 2 Page -
Who We Are?
Full fledged
Service provider
of Market &
Social Research
Specialized In
Qualitative &
Quantitative
Located in Dhaka, Bangladesh
Provide Data Collection &
Fieldwork Services
Capable of Online & Offline
Methodologies –
Knowledge sharing Undertaking individual
research with clients
to deliver benefits based on their requirements.
Conduct Studies Specially in
B2B/IT, Medical and Automobiles
World Reputed Market & Social Research Firm in Bangladesh !
Got Appreciation & Building Strong Relationship
By Working Different Critical Project.
- 3 Page -
OUR MOTTO
Global thinking
Resourceful exploration
Most effective solution
- 4 Page -
OUR VISION & MISSION
VISION: TO BE THE MOST COMPETITIVE ORGANIZATION IN GLOBE
IN THE ARENA OF MARKET INSIGHT AND CAPACITY BUILDING
MISSION: TO PROVIDE INNOVATIVE,SUSTAINABLE & MOST
EFFECTIVE SOLUTION FOR OUR VALUABLE CUSTOMERS BY
RESOURCESFUL EXPLORATION
- 5 Page -
Service Areas
Social Poll Solutions
• Public Opinion and Policy Development Research
• Politics & Election Related Public Opinion Research
• Establishing Election Strategies
(Candidate Positioning, Development of public ledges
& Policies, Promotion ∙ Campaign Strategies)
• Measurement of Public Services Satisfaction Index
Qualitative Solutions
• Expert in Qualitative Research
• Strategy Oriented Moderation
• New FGI Facility
• Swift Recruiting of the Most Suitable Participants
• Establishing Marketing and Communication
Strategies
GRM has diversely different models in qualitative research, market research, social poll research
and etc and hopes to grow with clients as a partner in establishing Marketing and
Communication Strategies.
GRM has diversely different models in qualitative research, market research, social poll research
and etc and hopes to grow with clients as a partner in establishing Marketing and
Communication Strategies.
Market Research Solutions
Management Consultancy Service
• Customer Attitude & Usage Research
• Research for New Product Development and
Marketing Possibility, Demanding Forecasting
• Consulting on Establishing Marketing Research
• Marketing Activity and Analysis
(STP/Product/Price/Flow/Advertisement, Sales
Promotion)
• Bring up Specialists for Marketing, Marketing
Research and Statistics
• Special concern in Strategic planning
formulation & implementation.
• Marketing mix development.
• Media Planning and marketing.
- 6 Page -
MARKET & SOCIAL RESEARCH
Methodology
PAPI CLT-P&P CAPI
CLT-CAWI Face To Face
Mystery Shopping Focus Group Discussion
In Depth InterviewUsability Test
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Market & Social Research
Quantitative Research
 Questionnaire designing.
 PAPI / CAWI interviews.
 Data processing.
 Data cleaning.
 Data analysis.
 Data conversions – to ASCII /
SPSS etc.
 Quantitative report writing.
Qualitative Research
 Discussion guide designing.
 Conducting.
 FGDs & DIs,
 In-home visits,
 Diary studies,
 Triads,
 Dyads,
 In-store, etc.
 Transcription.
 Content analysis.
 Report writing.
Our CapabilitiesOur CapabilitiesOur CapabilitiesOur Capabilities
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Market & Social Research
Tracking Studies
 Ongoing projects for a fixed
number of days.
 Monthly / Bi-monthly /
Quarterly / Yearly agreement on
projects.
 Exclusive team of researchers and
field for client.
Client Engagement Model Adhoc
Projects
 One time studies.
 Customized solutions every time-
Based on projects’ requirement.
 Changes from time to time.
 Exclusive researcher for projects.
Our CapabilitiesOur CapabilitiesOur CapabilitiesOur Capabilities
We abide by NDAs/Confidentiality agreements and we ensure data
security and maintain confidentiality.
 Client’s formats and methods are applied and followed as
the study/project demands.
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Value We Add…
G
R
M
G
R
M
Quality Service.
Timely Delivery.
Cost Effectiveness .
Feedback Insights.Feedback Insights.
Ensure Authenticity.Ensure Authenticity.
High Quality ManagementHigh Quality Management
ServiceService
High Quality ManagementHigh Quality Management
ServiceService
Client’s Trusted PartnerClient’s Trusted PartnerClient’s Trusted PartnerClient’s Trusted Partner
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Our Strengths
 Some distinctive characteristics that position GRM as a rapid
growing service provider in Research, Training & Management
Consultancy sector in Bangladesh….
………………………………….
….Organizational ability to handle nationally representative studies, with large samples.
…..Multilingual professionals capable of handling projects in various languages.
……Strong Experiences both in Consumer & B2B research
………Effective & Efficient training facilities.
…………Field & Data Processing Capacity.
……………Experienced advisory council.
……………….Strong Internal control.
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FIELD SETUP
Rajshahi: FC-1, FS-2,
FI-25
Khulna: FC-1, FS-2,
FI-25
Rangpur:FC-1, FS-2,
FI-25
Sylhet: FC-1, FS-2,
FI-25
Dhaka: FC-2, FS-10,
FI-150
Barisal: FC-1, FS- 2,
FI-25
Chittagong: -FC-2,
FS-10, FI-75
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Our Local Partners
i) Nitol Niloy Group.
ii)ACME
iii) SQUARE
iv) BG Tel Group
v) Runner Motors
vi) Simtex Industries
vii) HACTS
viii) BD IWT Engineering
ix) CEMS Global
x) GSK
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Our International Partners
 Hansa Research India Pvt.Ltd.
 Gfk Singapore.
 Market Probe India.
 Impetus.
 Q & Q Research Insights.
 Field Global.
 Bhagyam Market Research.
 Kadence International.
 International Field Tab.
 Track Opinion.
 Nomura Research Institute.
 Spade Research India.
 Surveymy Japan.
 Sindhuja Consultant.
 RSMRS.
 Market Xcell.
 Frost & Sullivan.
 Majestic MRSS.
 Now & Future.
 MRSS.
 AMR-Research.
 RTI.
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- 15 Page -
LIFE STYLE PHOTO
STUDY OUR EXPERIENCESOUR EXPERIENCES
 Study objective was indentify people’s lifestyle in different
SEC level.
 It was an interesting work as it conducted CAPI through
Smart phone & TAB by installing a software on it &
questionnaire which developed in this software. Actually it
was a online base survey.
 Sample of this study was 80 & center only Dhaka city &
target respondent tab & smart phone user.
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Telecom B2B Study OUR EXPERIENCESOUR EXPERIENCES
 Study objective was indentify the telecom operators
satisfaction level in networking service provided by our
client.
 It was an interesting work as it conducted PAPI & CAWI for
midlevel (Technical & General) and web interview for top
level management.
 Sample of this study was 200 & center only Dhaka city.
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Online Media Study OUR EXPERIENCESOUR EXPERIENCES
 The objective of this study to evaluate the popularity of TV
Channel based on their broadcasting current program.
 This study run through online & get back some responses on
viewing program.
 The total sample of this study was 200 & location only Dhaka city.
Though online study which wasn’t so popular in our country but
through this study we got positive response on this .
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DIGITAL CAMERA
DEMAND FORECAST
STUDY
OUR EXPERIENCESOUR EXPERIENCES
 To develop a demand forecast for digital camera , digital
single lens reflex & digital video.
 Sample size of this study was 200 & center only Dhaka city
where target respondents were smart phone/digital
camera or both users.
 It was household work & interviewer have to get their
interview at respondent house which was quiet difficult as
our current situation in Dhaka city but our team effort
make it much easier & delivered it our client successfully in
time.
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TWO WHELLER
CLINIC STUDY (CLT) OUR EXPERIENCESOUR EXPERIENCES
 Objective of this to forecast the features demand on two
wheeler user & to know their future expectation on bike.
 We have conducted this study in Dhaka & Rajshahi along
with 120 sample.
 It’s our on going project & where’s we able to understand
users satisfaction ,dissatisfaction as well as future demand
in two wheeler motor bike.
 It helps my client to know their market size also
competitor & forecasting that they will able to launch their
product in coming day.
- 20 Page -
PROJECT 2W & 3W
ON AUTOMOBILE
 The objective of this study to get perception about their current
2W/3W vehicle.
 Actually it is a existing product development study & my client
who observed the viewing on owner/dealer/broker perception so
that they can know the better potential market to invest .
 We have conducted 275 IDI allover the Bangladesh & get view of
selected respondent regard this.
 Selected respondents was owner, Dealer & Broker.
 We also covered by this study 20 districts allover the Bangladesh.
OUR EXPERIENCESOUR EXPERIENCES
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DEVICE TESTING STUDY
ON COPD & ASTHMA OUR EXPERIENCESOUR EXPERIENCES
 To indentify the device feasibility in Bangladesh Market.
 We have conducted this study in Dhaka, Chittagong &
Rajshahi along with 500 sample size .
 Basic work of this study was to demonstrate the devices to
target respondent & also get feed back how they used this
device & also to note what was their overall reaction on
this device.
 Study which had increased our confidence in the field of
research a lot & now we can diverse our field work in every
corner of Bangladesh with our experienced dedicated team
members .
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DIABETES STUDY
(NEW PRODUCTS AWARENESS)
OUR EXPERIENCESOUR EXPERIENCES
 To identify the product awareness among the diabetes
specialists doctors as well other doctors who see diabetes
patients .
 We have conducted this study in Dhaka along with 50
sample
 Basic work of this study was to know doctors treatment
pattern ,on what condition they prescribe insulin to their
patients & also awareness on the diabetes insulin products
which under development as well as up coming on the
market.
 It helps my client to develop & understand their product
which they want to launch in market.
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ANNUAL DIABETES MARKET/
DOCTOR’S STUDY  OUR EXPERIENCESOUR EXPERIENCES
 Study with Diabetes specialists doctor’s & patients on diabetes.
 Through this study we have come to know what’s the treatment
pattern of specialist’s doctor’s in their different patient’s .
 Total Sample of this study was 120, though the sample was not
so large number but it was really a challenging task for us.
 We have to contact the diabetes's specialist’s doctor who were
in every corner of our country & take their interview .
 As a challenging study we successfully completed with our
dedicated team efforts & delivered it our client.
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OUR EXPERIENCESOUR EXPERIENCES
DIABETES/INSULIN
USERS STUDY 
 The main objective of these surveys was learnt about Diabetes
patients experiences with non severe hypoglycemic events and
how they dealt with them.
 The sample size of this study was 200 & the coverage area only
Dhaka city.
 From this study we have also known about diabetes patients food
habit, their life style, treatment frequency & medicine what they
took after non-severe hypoglycemic events.
- 25 Page -
ASTHMA & COPD CLT
 To observe respondent feedback on under developing
device.
 We have conducted this study in Dhaka along with 40
sample
 Basic work of this CLT was to demonstrate the devices to
target respondent & also get feed back how they used this
device & also to note what was their overall reaction on
this device.
 It helps my client to develop their product which they want
launch in market.
OUR EXPERIENCESOUR EXPERIENCES
- 26 Page -
TILLER USERS
STUDY OUR EXPERIENCESOUR EXPERIENCES
 Basically this study forecast the demand of
agricultural equipment in the field of agriculture.
 Total sample size of this study was 80 & for this
we have to take interview of those farmers who
were the owner of present power tiller & also
other equipment.
 Study which helps us to know the future demand
& also how to develop existing equipment .
- 27 Page -
OUR EXPERIENCESOUR EXPERIENCESFARMER’S STUDY
 Farmer’s study conducted among farmers in three centers,
Rajshahi, Comilla, Rangpur & Savor with total sample size
of 250.
 Main objective of this study was indentify what type of
herbicide, pesticide & fungicide used to farming their land.
 Our end client who were very satisfied with our work &
hopefully we did this without difficulties.
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RESTAURANT LAUNCH
FEASIBILITY STUDY
ON PROCESS PROJECTON PROCESS PROJECT
 The main objective of this project to indentify whether it
feasible or not launch restaurant for BG TEL GROUP.
 We are on process to start this study in Dhaka along with
400 sample
 Actually this study is very important for my client who
going to launch restaurant base on this study out come
result. In fact we are also giving importance to this as its
our first work with BG TEL GROUP.
- 29 Page -
MARKET SHARE
ANALYZING WITH
COMPETITORS
 AKIJ GROUP who want see their present market share along with
others competitors in Bangladesh market.
 We are on process to start this study around six center along with
600 sample all over Bangladesh.
 This study helps my client to understand their present situation in
market as well as others competitor share size.
ON PROCESS PROJECTON PROCESS PROJECT
- 30 Page -
Tourism Industry
Analysis In Bangladesh OUR EXPERIENCESOUR EXPERIENCES
 The objective of this study is to get an in depth
understanding of the tourism industry in Bangladesh.
 GRM who were fully engaged to implementation of this
study through the beginning.
 This study help my client to understand the purpose of
tourists to visit Bangladesh, to identify the problem
observed in tourism industry , current image & brand
positioning as well taken overall recommendation for the
development of tourism industry in Bangladesh.
- 31 Page -
Journalist Review
Study (FAM)
OUR EXPERIENCESOUR EXPERIENCES
 The objective of this study to get overall view on the tourists spot
from 30 foreign journalist.
 GRM who were fully engaged to implementation of this study
through the beginning.
 It was a very interesting study for us. For this study through the
help of our client we have been invited 30 foreign journalist in
different part of the world . They observed our culture, historical
places ,food habit as well other attractive spot . After this we took
their interview what they feel about our culture, tourist spot ,
food habit as well overall their view on Bangladesh.
- 32 Page -
IDI ON Medical Equipment
 The objective of this study to get view on medical accessories in
Bangladesh.
 Actually it was a Health care Study & my client who observed the
viewing on medical accessories so that they can know the better
potential market to invest .
 We have conducted 12 IDI across the specialized hospital in
Dhaka city & get view of selected respondent regard this.
OUR EXPERIENCESOUR EXPERIENCES
- 33 Page -
HOME VISIT ON
SANDAL SOAP OUR EXPERIENCESOUR EXPERIENCES
 Objective of this home visit was to know current Sandalina
soap user experience on using this soap as well as
compare it’s with client product.
 We have conducted this study in Dhaka.
 It helps my client (WIPRO) get to know exact fragrance
comparing with competitor product which soap users like
to buy in future as well as modify their current soap
fragrance .
- 34 Page -
PROJECT VALEVTINA
ON SANDAL SOAP
 The objective of this study to get view on Fragrances in all brand
Toilet Soap.
 Actually it was a new product development study with different
smell in soap & my client who observed the viewing on soap
fragrances so that they can know the better potential market to
invest .
 We have conducted 30 IDI across the in Dhaka city & get view of
selected respondent regard this.
 Selected respondents LSM was 3 to 8 & all are female.
OUR EXPERIENCESOUR EXPERIENCES
- 35 Page -
TRAFFIC STUDY
(N.Gong. port)
OUR EXPERIENCESOUR EXPERIENCES
 It was a feasibility study & our part of this was provide
data which port related.
 We have to contact different person who worked in port &
collect some information base on port relating information
like monthly export ,import quantity, importer name
,exporter name ,origin of product etc.
 Though our part of this study was not so big but we learnt
a lot from this which helped us our next study
- 36 Page -
PALLIATIVE CARE
STUDY
OUR EXPERIENCESOUR EXPERIENCES
 Actually it was a voluntary work & we did to know actually
how many people have awareness about palliative care &
also let inform those who had not knowledge about
palliative care.
 We did this study from our social responsibility &
hopefully we can say we have done something for our
society.
- 37 Page -
MD. ABDUL HAMID
Managing Director
B Sc. (Honors) & MBA in
Finance
Our Team…Our Team…
Expertise:
Research, Marketing, Consultancy Services.
As a business service provider, GRM. prides itself in fielding the top talents in the
country. Our core team has talented professionals from different sectors
About 11 years of experience in Market & Social Research, Marketing, Consultancy
,Event Management Services. 5 years working experience in Nielsen Bangladesh a
leading world wide famous research companies and around 3 years experience in
Market Research Service (MRS) then Prior to launching GRM .
Have had extensive training on Research Techniques and Field Management from
Nielsen Bangladesh one of the largest Research companies in world .Vast experiences
on Moderation of Focus Group Discussion, and conducted more than 300 FGDs among
men/women of different SEC consumers.
Participated in a month long on-research training held in University of Dhaka on
Special Research tools .
Handled large number of Marketing and Social Research projects for almost all
multinational companies in Bangladesh.
Moreover, he is a adviser of Simco Society . Besides these he is founder of Lalpur
Friends Co-operative(LFC) and Member of Lalpur Upazila Kollyan Samiti in Dhaka
- 38 Page -
Our Team…Our Team…
Ms. Tania Tamanna
Director ,
Social & Healthcare research
Expertise:
Healthcare & Social Research Expert.
Mrs. Tamanna is graduated in Home Economics with upper First Class result and
specialized in health and nutrition consultancy. She has also completed Master in Home
Economics and serve as counsellor for mental refresher, Child & mother health care,
food habit improvement with balancing the age and gender. She has vast knowledge on
family planning and budgeting within any income level of earning member of family. At
present, She is acting as an Research consultant for GRM being responsible for
Healthcare & Social Research.
About 4 years practical experience in social research, healthcare research, consultancy.
She has extra ordinary capabilities to manage and hold women interest any subject
related to health for conducting survey and research. She is quite sound in
communication with any level of women for keeping them in a amicable gathering, and
meeting. She is specialized in child development take care and psychological treatment
for both child and pregnant mother physical and mental health. She is capable enough to
handle pressure under work load and stress. She is a life member of UCSSA and ECSA.
- 39 Page -
Our Team…Our Team…
Afrista Birjis
Project Manager
Market Research
Expertise:
Marketing, Market research & Proposal with Report Writing.
About 4 years experience in Market & Social Research, Marketing, and Consultancy
Service. She is specialized in Brand performance evaluation, Marketing & social
Research & Proposal with report writing.
She has participated in various international conferences and contributed to some
academic research in the field of marketing, branding, and agricultural marketing.
Moreover, she has worked on various projects like Consumer Satisfaction Studies (CSS),
Brand Tracking Study, Concept Product Testing (CPT), Sniff test etc by using Focus
Group Discussion (FGD), In-depth Interview (IDI) & projective techniques. A part from
these she has experienced in moderation in both English and local language. She is
proficient in various market research tools/software.
- 40 Page -
Our Team…Our Team…
MD. MAHBUBUL ALAM
PhD
Research Consultant
Expertise:
Marketing, Social & Agriculture Research .
Mr. Md. Mahabubul Alam, has PhD in Information Systems, from City
University of Hong Kong, Hong Kong, June, 2014. He also completed M.S. in
Agricultural Extension from Sher-e-Bangla Agricultural University, Dhaka,
Bangladesh, 2006. At present, he is acting as a Research consultant for
GRM being responsible for Market Research & Social Research.
Apart from this, Mr. MM Alam Principle Investigator in a research project
entitled “A Study for Assessment of Farmers’ Response to Organic Matter
Use for Increasing Soil Productivity”, Ministry of Science and Information
and Communication Technology, in Bangladesh. Research Associate, from
1 January, 2014 to 30 June, 2014, School of Creative Media, City University
of Hong Kong, Hong Kong.
Mr. MM Alam has lot of research paper, books. He also had experience
some Journal, conference as a Editorial Work (Reviewer).
- 41 Page -
Our Team…Our Team…
Engr M. J.
Ahammad
Consultant & Analyst
Mr. Ahammad has graduated in Bachelor of Science in Chemical Engineering from
Bangladesh University of Engineering & Technology (BUET). He has completed
Master of Business Administration in Strategic International Management from
University of Dhaka(IBA). He also completed Post Graduate Diploma in Marketing
Management from Bangladesh Institute of Management (BIM). During his MBA and
PGDMM he has presented a complete research paper based on B2B market potential
(problems & prospects) on Industrial Water Treatment Chemicals in Bangladesh.
At present, he is working as a Consultant and Analysts for The Global Research &
Marketing (GRM) being responsible for Market Research, Strategic Planning, Sales
and Service Management. Also he is a Corporate Trainer of GRM facilitating training
conduction & design module for industrial customers and internal sales forces.
Apart from these Mr. Ahammad has developed the Strategic Service Plan of BD IWT
Engineering. Moreover, he has worked on various projects like B2B Marketing,
Consumer behavior analysis, buyers motivator analysis and sales force motivational
program. Beside this he has worked as a Technical Manager in Techno Link
Bangladesh Pvt Ltd and Mitshumaru Group. Mr. Ahammad’s core experience remains
in Empirical research process in B2B business shaping & executing new business
unit as a whole. Mr. Ahammad also expert many critical social issues.
- 42 Page -
Our Team…Our Team…
Md. Pavel Mostafiz
Overseas Research Consultant
Expertise:
Marketing, Industrial & Social Research Proposal with Report Writing.
Mr. Md. Pavel Mostafiz has graduated in Bachelor of Business Administration from
North South University with a major in Marketing. At present, he is acting as an
overseas Research consultant for GRM being responsible for Market Research, Social
Research, Events & Activation Planning and Organizational Strategic Initiatives. He
has worked as Research Executive in ctMRS .
Apart from this, Mr. Pavel has been developing strategic service plan for Royal Roads
University, British Columbia, Canada. He has also developed the Strategic Service
Plan of Bank Asia for the period of 2009. Prior to that he has worked at R&D and
Marketing department in Escape, Panache International Ltd joint venture with
Tapestry, London.
Mr. Pavel had been a research assistant of Dr. Mohammad Moniruzzaman, Professor
of University of Malaysia, Sintok for the last 4 years. Mr. Pavel’s core experience
remains in Empirical research process and shaping Strategic plans leading to core
expertise in areas of expertise in Triangulation Model, Strategic Initiatives and
Project Process.
- 43 Page -
Our Team…Our Team…
MD. MONIR HOSSAIN
Data Manager
Expertise:
Capable & experienced of managing & supervising all types of Data Entry/Survey
Data Entry work (Bengali & English), Data Editing, Data Checking, Data Analysis,
Field briefing & training, data quality check, Report generation by own Customized
Software.
Md. Monir Hossain has completed Bachelor of Arts (B.A.) from National University of
Bangladesh . He has worked as Consultant in Sawon Shuvo Enterprise ; Senior
Executive (Data management), Operation Executive (Data Management), Operation
Coordinator (Data Management) ,Operation Assistant and EDP (Electronic Data
Processing) Assistant in ACNielsen Bangladesh Ltd.
Proficient in MS word, Excel, SPSS , MS FoxPro, Visual Foxpro, MS Access, MS
PowerPoint, Adobe Illustrator, Photoshop, QuarkXPress, Page Maker and Clipper.
- 44 Page -
Our Team…Our Team…
Mohammad A-Hakim
Research Executive
Expertise:
About 1 year experience in Information Technology & Social Research Services
in different research Firms and agencies then prior to join GRM .
Mr. Mohammad A-Hakim has completed Graduation and Post-Graduation from
University of Dhaka. He part-time worked about 1 year at the Signal Mountain
Bangladesh Ltd. as a Research Officer. He currently join at GRM.
He is very brilliant in working various dimension of knowledge and got lot of
field level logistics idea. He has lot of patience in mind and can working long
time field level and officially. He loves work but no hesitation in mind. He
wants to absorb himself by thinking physiological way in market and social
research sector.
- 45 Page -
Our Team…Our Team…
Md. Tahasin Alam
Executive
(Communication & Research)
Expertise:
Have been completed Internship in Brand Marketing (Research & Development) From
Akij Food & Beverage Ltd. Mr. Tahasin Alam is working on FMCG Research, Media
Research & Healthcare Research as his research field.
Md. Tahasin Alam has completed his Bachelor of Business Administration (BBA-
Marketing) from Daffodil International University (DIU) . During his education courses
he has worked as a Treasurer for Business education club(DIU), also flourish his talent
in the field of Worked as Research Executive to administer a quantitative research as
well . Expertise remains in client communication , Client service, field work on team
management and field operation across the country. Moreover, he has worked on
various projects like B2B, H2H, Focus Group Discussion (FGD), Concept Product Test
(CPT), Central Location Test (CLT), In-depth Interview (IDI) etc. Apart from these
aforementioned capabilities Mr. Tahasin’s major strength lies in communicating the
exact initiatives to the client communication field and collection of accurate data to
serve the requirements of the client. He is also capable of handling long term projects
with huge interviewer poll.
- 46 Page -
Our Team…Our Team…
Shamsuzzaman Tauhid
Executive
(Communication & Operation)
Bn
Expertise:
His expertise remains in client communication & Operations, field work & team
management, field operations across the country. Has effective communication and good
public relation skill. He is quite confident, comfortable in participating meetings and
assisting people on all levels and able to provide them quality service. Has the ability to
work under pressure & delivered in time also. Moreover, he has worked on various
projects like B2B, H2H, Focus Group Discussion (FGD), Concept Product Test (CPT),
Central Location Test (CLT), In-depth Interview (IDI) etc. His main focus in research
field on Automobile research, FMCG Research and Telecom & IT Research.
Has a good command on Computer knowledge & IT solution. He has trained on Web Site
Design & Web Applications Development, Graphics Design, Multimedia, etc from
Bangladesh Computer Council (BCC).
- 47 Page -
Our Team…Our Team…
A. Rahman Faruki
Field Executive
Expertise:
Working knowledge of the Date collection, FGD, PRA with more then six years of
working experience as a Research Associates, Supervisor in the field of research.
A. Rahman Faruki has completed B.A (Honr’s) from Islamic University Kushtia of
Bangladesh . He has worked as Research Associates, Supervisor in Nielsen
Bangladesh Ltd.Expertise remains field work team management and field operation
across the country. Moreover, he has worked on various projects like B2B, H2H,
Focus Group Discussion (FGD), Central Location Test (CLT), In-depth Interview (IDI)
etc. . Apart from these aforementioned capabilities Mr. Faruki’s major strength lies
in field management and control to serve the requirements of the client. He is also
capable of handling long term projects with huge interviewer poll.
- 48 Page -
Partnership Growth
Long Term View
As a research organization we want to create our brand
image with working local & International well known
organization.
Promise to provide quality work in efficiency & effective
way .
Ensure our client requirements .
THANK
YOU !
TEL +88-02 –9022564, Mobile:+8801855933633 / www.grm-bd.com
Location
House : 17/6/1, Tolarbag , (Ground Floor)
Mirpur-1, Dhaka 1216, Bangladesh
Location
House : 17/6/1, Tolarbag , (Ground Floor)
Mirpur-1, Dhaka 1216, Bangladesh
GRM
Group

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GRM Credential-May 2015

  • 1. Our Journey Started From: 2012Our Journey Started From: 2012
  • 2. - 2 Page - Who We Are? Full fledged Service provider of Market & Social Research Specialized In Qualitative & Quantitative Located in Dhaka, Bangladesh Provide Data Collection & Fieldwork Services Capable of Online & Offline Methodologies – Knowledge sharing Undertaking individual research with clients to deliver benefits based on their requirements. Conduct Studies Specially in B2B/IT, Medical and Automobiles World Reputed Market & Social Research Firm in Bangladesh ! Got Appreciation & Building Strong Relationship By Working Different Critical Project.
  • 3. - 3 Page - OUR MOTTO Global thinking Resourceful exploration Most effective solution
  • 4. - 4 Page - OUR VISION & MISSION VISION: TO BE THE MOST COMPETITIVE ORGANIZATION IN GLOBE IN THE ARENA OF MARKET INSIGHT AND CAPACITY BUILDING MISSION: TO PROVIDE INNOVATIVE,SUSTAINABLE & MOST EFFECTIVE SOLUTION FOR OUR VALUABLE CUSTOMERS BY RESOURCESFUL EXPLORATION
  • 5. - 5 Page - Service Areas Social Poll Solutions • Public Opinion and Policy Development Research • Politics & Election Related Public Opinion Research • Establishing Election Strategies (Candidate Positioning, Development of public ledges & Policies, Promotion ∙ Campaign Strategies) • Measurement of Public Services Satisfaction Index Qualitative Solutions • Expert in Qualitative Research • Strategy Oriented Moderation • New FGI Facility • Swift Recruiting of the Most Suitable Participants • Establishing Marketing and Communication Strategies GRM has diversely different models in qualitative research, market research, social poll research and etc and hopes to grow with clients as a partner in establishing Marketing and Communication Strategies. GRM has diversely different models in qualitative research, market research, social poll research and etc and hopes to grow with clients as a partner in establishing Marketing and Communication Strategies. Market Research Solutions Management Consultancy Service • Customer Attitude & Usage Research • Research for New Product Development and Marketing Possibility, Demanding Forecasting • Consulting on Establishing Marketing Research • Marketing Activity and Analysis (STP/Product/Price/Flow/Advertisement, Sales Promotion) • Bring up Specialists for Marketing, Marketing Research and Statistics • Special concern in Strategic planning formulation & implementation. • Marketing mix development. • Media Planning and marketing.
  • 6. - 6 Page - MARKET & SOCIAL RESEARCH Methodology PAPI CLT-P&P CAPI CLT-CAWI Face To Face Mystery Shopping Focus Group Discussion In Depth InterviewUsability Test
  • 7. - 7 Page - Market & Social Research Quantitative Research  Questionnaire designing.  PAPI / CAWI interviews.  Data processing.  Data cleaning.  Data analysis.  Data conversions – to ASCII / SPSS etc.  Quantitative report writing. Qualitative Research  Discussion guide designing.  Conducting.  FGDs & DIs,  In-home visits,  Diary studies,  Triads,  Dyads,  In-store, etc.  Transcription.  Content analysis.  Report writing. Our CapabilitiesOur CapabilitiesOur CapabilitiesOur Capabilities
  • 8. - 8 Page - Market & Social Research Tracking Studies  Ongoing projects for a fixed number of days.  Monthly / Bi-monthly / Quarterly / Yearly agreement on projects.  Exclusive team of researchers and field for client. Client Engagement Model Adhoc Projects  One time studies.  Customized solutions every time- Based on projects’ requirement.  Changes from time to time.  Exclusive researcher for projects. Our CapabilitiesOur CapabilitiesOur CapabilitiesOur Capabilities We abide by NDAs/Confidentiality agreements and we ensure data security and maintain confidentiality.  Client’s formats and methods are applied and followed as the study/project demands.
  • 9. - 9 Page - Value We Add… G R M G R M Quality Service. Timely Delivery. Cost Effectiveness . Feedback Insights.Feedback Insights. Ensure Authenticity.Ensure Authenticity. High Quality ManagementHigh Quality Management ServiceService High Quality ManagementHigh Quality Management ServiceService Client’s Trusted PartnerClient’s Trusted PartnerClient’s Trusted PartnerClient’s Trusted Partner
  • 10. - 10 Page - Our Strengths  Some distinctive characteristics that position GRM as a rapid growing service provider in Research, Training & Management Consultancy sector in Bangladesh…. …………………………………. ….Organizational ability to handle nationally representative studies, with large samples. …..Multilingual professionals capable of handling projects in various languages. ……Strong Experiences both in Consumer & B2B research ………Effective & Efficient training facilities. …………Field & Data Processing Capacity. ……………Experienced advisory council. ……………….Strong Internal control.
  • 11. - 11 Page - FIELD SETUP Rajshahi: FC-1, FS-2, FI-25 Khulna: FC-1, FS-2, FI-25 Rangpur:FC-1, FS-2, FI-25 Sylhet: FC-1, FS-2, FI-25 Dhaka: FC-2, FS-10, FI-150 Barisal: FC-1, FS- 2, FI-25 Chittagong: -FC-2, FS-10, FI-75
  • 12. - 12 Page - Our Local Partners i) Nitol Niloy Group. ii)ACME iii) SQUARE iv) BG Tel Group v) Runner Motors vi) Simtex Industries vii) HACTS viii) BD IWT Engineering ix) CEMS Global x) GSK
  • 13. - 13 Page - Our International Partners  Hansa Research India Pvt.Ltd.  Gfk Singapore.  Market Probe India.  Impetus.  Q & Q Research Insights.  Field Global.  Bhagyam Market Research.  Kadence International.  International Field Tab.  Track Opinion.  Nomura Research Institute.  Spade Research India.  Surveymy Japan.  Sindhuja Consultant.  RSMRS.  Market Xcell.  Frost & Sullivan.  Majestic MRSS.  Now & Future.  MRSS.  AMR-Research.  RTI.
  • 15. - 15 Page - LIFE STYLE PHOTO STUDY OUR EXPERIENCESOUR EXPERIENCES  Study objective was indentify people’s lifestyle in different SEC level.  It was an interesting work as it conducted CAPI through Smart phone & TAB by installing a software on it & questionnaire which developed in this software. Actually it was a online base survey.  Sample of this study was 80 & center only Dhaka city & target respondent tab & smart phone user.
  • 16. - 16 Page - Telecom B2B Study OUR EXPERIENCESOUR EXPERIENCES  Study objective was indentify the telecom operators satisfaction level in networking service provided by our client.  It was an interesting work as it conducted PAPI & CAWI for midlevel (Technical & General) and web interview for top level management.  Sample of this study was 200 & center only Dhaka city.
  • 17. - 17 Page - Online Media Study OUR EXPERIENCESOUR EXPERIENCES  The objective of this study to evaluate the popularity of TV Channel based on their broadcasting current program.  This study run through online & get back some responses on viewing program.  The total sample of this study was 200 & location only Dhaka city. Though online study which wasn’t so popular in our country but through this study we got positive response on this .
  • 18. - 18 Page - DIGITAL CAMERA DEMAND FORECAST STUDY OUR EXPERIENCESOUR EXPERIENCES  To develop a demand forecast for digital camera , digital single lens reflex & digital video.  Sample size of this study was 200 & center only Dhaka city where target respondents were smart phone/digital camera or both users.  It was household work & interviewer have to get their interview at respondent house which was quiet difficult as our current situation in Dhaka city but our team effort make it much easier & delivered it our client successfully in time.
  • 19. - 19 Page - TWO WHELLER CLINIC STUDY (CLT) OUR EXPERIENCESOUR EXPERIENCES  Objective of this to forecast the features demand on two wheeler user & to know their future expectation on bike.  We have conducted this study in Dhaka & Rajshahi along with 120 sample.  It’s our on going project & where’s we able to understand users satisfaction ,dissatisfaction as well as future demand in two wheeler motor bike.  It helps my client to know their market size also competitor & forecasting that they will able to launch their product in coming day.
  • 20. - 20 Page - PROJECT 2W & 3W ON AUTOMOBILE  The objective of this study to get perception about their current 2W/3W vehicle.  Actually it is a existing product development study & my client who observed the viewing on owner/dealer/broker perception so that they can know the better potential market to invest .  We have conducted 275 IDI allover the Bangladesh & get view of selected respondent regard this.  Selected respondents was owner, Dealer & Broker.  We also covered by this study 20 districts allover the Bangladesh. OUR EXPERIENCESOUR EXPERIENCES
  • 21. - 21 Page - DEVICE TESTING STUDY ON COPD & ASTHMA OUR EXPERIENCESOUR EXPERIENCES  To indentify the device feasibility in Bangladesh Market.  We have conducted this study in Dhaka, Chittagong & Rajshahi along with 500 sample size .  Basic work of this study was to demonstrate the devices to target respondent & also get feed back how they used this device & also to note what was their overall reaction on this device.  Study which had increased our confidence in the field of research a lot & now we can diverse our field work in every corner of Bangladesh with our experienced dedicated team members .
  • 22. - 22 Page - DIABETES STUDY (NEW PRODUCTS AWARENESS) OUR EXPERIENCESOUR EXPERIENCES  To identify the product awareness among the diabetes specialists doctors as well other doctors who see diabetes patients .  We have conducted this study in Dhaka along with 50 sample  Basic work of this study was to know doctors treatment pattern ,on what condition they prescribe insulin to their patients & also awareness on the diabetes insulin products which under development as well as up coming on the market.  It helps my client to develop & understand their product which they want to launch in market.
  • 23. - 23 Page - ANNUAL DIABETES MARKET/ DOCTOR’S STUDY  OUR EXPERIENCESOUR EXPERIENCES  Study with Diabetes specialists doctor’s & patients on diabetes.  Through this study we have come to know what’s the treatment pattern of specialist’s doctor’s in their different patient’s .  Total Sample of this study was 120, though the sample was not so large number but it was really a challenging task for us.  We have to contact the diabetes's specialist’s doctor who were in every corner of our country & take their interview .  As a challenging study we successfully completed with our dedicated team efforts & delivered it our client.
  • 24. - 24 Page - OUR EXPERIENCESOUR EXPERIENCES DIABETES/INSULIN USERS STUDY   The main objective of these surveys was learnt about Diabetes patients experiences with non severe hypoglycemic events and how they dealt with them.  The sample size of this study was 200 & the coverage area only Dhaka city.  From this study we have also known about diabetes patients food habit, their life style, treatment frequency & medicine what they took after non-severe hypoglycemic events.
  • 25. - 25 Page - ASTHMA & COPD CLT  To observe respondent feedback on under developing device.  We have conducted this study in Dhaka along with 40 sample  Basic work of this CLT was to demonstrate the devices to target respondent & also get feed back how they used this device & also to note what was their overall reaction on this device.  It helps my client to develop their product which they want launch in market. OUR EXPERIENCESOUR EXPERIENCES
  • 26. - 26 Page - TILLER USERS STUDY OUR EXPERIENCESOUR EXPERIENCES  Basically this study forecast the demand of agricultural equipment in the field of agriculture.  Total sample size of this study was 80 & for this we have to take interview of those farmers who were the owner of present power tiller & also other equipment.  Study which helps us to know the future demand & also how to develop existing equipment .
  • 27. - 27 Page - OUR EXPERIENCESOUR EXPERIENCESFARMER’S STUDY  Farmer’s study conducted among farmers in three centers, Rajshahi, Comilla, Rangpur & Savor with total sample size of 250.  Main objective of this study was indentify what type of herbicide, pesticide & fungicide used to farming their land.  Our end client who were very satisfied with our work & hopefully we did this without difficulties.
  • 28. - 28 Page - RESTAURANT LAUNCH FEASIBILITY STUDY ON PROCESS PROJECTON PROCESS PROJECT  The main objective of this project to indentify whether it feasible or not launch restaurant for BG TEL GROUP.  We are on process to start this study in Dhaka along with 400 sample  Actually this study is very important for my client who going to launch restaurant base on this study out come result. In fact we are also giving importance to this as its our first work with BG TEL GROUP.
  • 29. - 29 Page - MARKET SHARE ANALYZING WITH COMPETITORS  AKIJ GROUP who want see their present market share along with others competitors in Bangladesh market.  We are on process to start this study around six center along with 600 sample all over Bangladesh.  This study helps my client to understand their present situation in market as well as others competitor share size. ON PROCESS PROJECTON PROCESS PROJECT
  • 30. - 30 Page - Tourism Industry Analysis In Bangladesh OUR EXPERIENCESOUR EXPERIENCES  The objective of this study is to get an in depth understanding of the tourism industry in Bangladesh.  GRM who were fully engaged to implementation of this study through the beginning.  This study help my client to understand the purpose of tourists to visit Bangladesh, to identify the problem observed in tourism industry , current image & brand positioning as well taken overall recommendation for the development of tourism industry in Bangladesh.
  • 31. - 31 Page - Journalist Review Study (FAM) OUR EXPERIENCESOUR EXPERIENCES  The objective of this study to get overall view on the tourists spot from 30 foreign journalist.  GRM who were fully engaged to implementation of this study through the beginning.  It was a very interesting study for us. For this study through the help of our client we have been invited 30 foreign journalist in different part of the world . They observed our culture, historical places ,food habit as well other attractive spot . After this we took their interview what they feel about our culture, tourist spot , food habit as well overall their view on Bangladesh.
  • 32. - 32 Page - IDI ON Medical Equipment  The objective of this study to get view on medical accessories in Bangladesh.  Actually it was a Health care Study & my client who observed the viewing on medical accessories so that they can know the better potential market to invest .  We have conducted 12 IDI across the specialized hospital in Dhaka city & get view of selected respondent regard this. OUR EXPERIENCESOUR EXPERIENCES
  • 33. - 33 Page - HOME VISIT ON SANDAL SOAP OUR EXPERIENCESOUR EXPERIENCES  Objective of this home visit was to know current Sandalina soap user experience on using this soap as well as compare it’s with client product.  We have conducted this study in Dhaka.  It helps my client (WIPRO) get to know exact fragrance comparing with competitor product which soap users like to buy in future as well as modify their current soap fragrance .
  • 34. - 34 Page - PROJECT VALEVTINA ON SANDAL SOAP  The objective of this study to get view on Fragrances in all brand Toilet Soap.  Actually it was a new product development study with different smell in soap & my client who observed the viewing on soap fragrances so that they can know the better potential market to invest .  We have conducted 30 IDI across the in Dhaka city & get view of selected respondent regard this.  Selected respondents LSM was 3 to 8 & all are female. OUR EXPERIENCESOUR EXPERIENCES
  • 35. - 35 Page - TRAFFIC STUDY (N.Gong. port) OUR EXPERIENCESOUR EXPERIENCES  It was a feasibility study & our part of this was provide data which port related.  We have to contact different person who worked in port & collect some information base on port relating information like monthly export ,import quantity, importer name ,exporter name ,origin of product etc.  Though our part of this study was not so big but we learnt a lot from this which helped us our next study
  • 36. - 36 Page - PALLIATIVE CARE STUDY OUR EXPERIENCESOUR EXPERIENCES  Actually it was a voluntary work & we did to know actually how many people have awareness about palliative care & also let inform those who had not knowledge about palliative care.  We did this study from our social responsibility & hopefully we can say we have done something for our society.
  • 37. - 37 Page - MD. ABDUL HAMID Managing Director B Sc. (Honors) & MBA in Finance Our Team…Our Team… Expertise: Research, Marketing, Consultancy Services. As a business service provider, GRM. prides itself in fielding the top talents in the country. Our core team has talented professionals from different sectors About 11 years of experience in Market & Social Research, Marketing, Consultancy ,Event Management Services. 5 years working experience in Nielsen Bangladesh a leading world wide famous research companies and around 3 years experience in Market Research Service (MRS) then Prior to launching GRM . Have had extensive training on Research Techniques and Field Management from Nielsen Bangladesh one of the largest Research companies in world .Vast experiences on Moderation of Focus Group Discussion, and conducted more than 300 FGDs among men/women of different SEC consumers. Participated in a month long on-research training held in University of Dhaka on Special Research tools . Handled large number of Marketing and Social Research projects for almost all multinational companies in Bangladesh. Moreover, he is a adviser of Simco Society . Besides these he is founder of Lalpur Friends Co-operative(LFC) and Member of Lalpur Upazila Kollyan Samiti in Dhaka
  • 38. - 38 Page - Our Team…Our Team… Ms. Tania Tamanna Director , Social & Healthcare research Expertise: Healthcare & Social Research Expert. Mrs. Tamanna is graduated in Home Economics with upper First Class result and specialized in health and nutrition consultancy. She has also completed Master in Home Economics and serve as counsellor for mental refresher, Child & mother health care, food habit improvement with balancing the age and gender. She has vast knowledge on family planning and budgeting within any income level of earning member of family. At present, She is acting as an Research consultant for GRM being responsible for Healthcare & Social Research. About 4 years practical experience in social research, healthcare research, consultancy. She has extra ordinary capabilities to manage and hold women interest any subject related to health for conducting survey and research. She is quite sound in communication with any level of women for keeping them in a amicable gathering, and meeting. She is specialized in child development take care and psychological treatment for both child and pregnant mother physical and mental health. She is capable enough to handle pressure under work load and stress. She is a life member of UCSSA and ECSA.
  • 39. - 39 Page - Our Team…Our Team… Afrista Birjis Project Manager Market Research Expertise: Marketing, Market research & Proposal with Report Writing. About 4 years experience in Market & Social Research, Marketing, and Consultancy Service. She is specialized in Brand performance evaluation, Marketing & social Research & Proposal with report writing. She has participated in various international conferences and contributed to some academic research in the field of marketing, branding, and agricultural marketing. Moreover, she has worked on various projects like Consumer Satisfaction Studies (CSS), Brand Tracking Study, Concept Product Testing (CPT), Sniff test etc by using Focus Group Discussion (FGD), In-depth Interview (IDI) & projective techniques. A part from these she has experienced in moderation in both English and local language. She is proficient in various market research tools/software.
  • 40. - 40 Page - Our Team…Our Team… MD. MAHBUBUL ALAM PhD Research Consultant Expertise: Marketing, Social & Agriculture Research . Mr. Md. Mahabubul Alam, has PhD in Information Systems, from City University of Hong Kong, Hong Kong, June, 2014. He also completed M.S. in Agricultural Extension from Sher-e-Bangla Agricultural University, Dhaka, Bangladesh, 2006. At present, he is acting as a Research consultant for GRM being responsible for Market Research & Social Research. Apart from this, Mr. MM Alam Principle Investigator in a research project entitled “A Study for Assessment of Farmers’ Response to Organic Matter Use for Increasing Soil Productivity”, Ministry of Science and Information and Communication Technology, in Bangladesh. Research Associate, from 1 January, 2014 to 30 June, 2014, School of Creative Media, City University of Hong Kong, Hong Kong. Mr. MM Alam has lot of research paper, books. He also had experience some Journal, conference as a Editorial Work (Reviewer).
  • 41. - 41 Page - Our Team…Our Team… Engr M. J. Ahammad Consultant & Analyst Mr. Ahammad has graduated in Bachelor of Science in Chemical Engineering from Bangladesh University of Engineering & Technology (BUET). He has completed Master of Business Administration in Strategic International Management from University of Dhaka(IBA). He also completed Post Graduate Diploma in Marketing Management from Bangladesh Institute of Management (BIM). During his MBA and PGDMM he has presented a complete research paper based on B2B market potential (problems & prospects) on Industrial Water Treatment Chemicals in Bangladesh. At present, he is working as a Consultant and Analysts for The Global Research & Marketing (GRM) being responsible for Market Research, Strategic Planning, Sales and Service Management. Also he is a Corporate Trainer of GRM facilitating training conduction & design module for industrial customers and internal sales forces. Apart from these Mr. Ahammad has developed the Strategic Service Plan of BD IWT Engineering. Moreover, he has worked on various projects like B2B Marketing, Consumer behavior analysis, buyers motivator analysis and sales force motivational program. Beside this he has worked as a Technical Manager in Techno Link Bangladesh Pvt Ltd and Mitshumaru Group. Mr. Ahammad’s core experience remains in Empirical research process in B2B business shaping & executing new business unit as a whole. Mr. Ahammad also expert many critical social issues.
  • 42. - 42 Page - Our Team…Our Team… Md. Pavel Mostafiz Overseas Research Consultant Expertise: Marketing, Industrial & Social Research Proposal with Report Writing. Mr. Md. Pavel Mostafiz has graduated in Bachelor of Business Administration from North South University with a major in Marketing. At present, he is acting as an overseas Research consultant for GRM being responsible for Market Research, Social Research, Events & Activation Planning and Organizational Strategic Initiatives. He has worked as Research Executive in ctMRS . Apart from this, Mr. Pavel has been developing strategic service plan for Royal Roads University, British Columbia, Canada. He has also developed the Strategic Service Plan of Bank Asia for the period of 2009. Prior to that he has worked at R&D and Marketing department in Escape, Panache International Ltd joint venture with Tapestry, London. Mr. Pavel had been a research assistant of Dr. Mohammad Moniruzzaman, Professor of University of Malaysia, Sintok for the last 4 years. Mr. Pavel’s core experience remains in Empirical research process and shaping Strategic plans leading to core expertise in areas of expertise in Triangulation Model, Strategic Initiatives and Project Process.
  • 43. - 43 Page - Our Team…Our Team… MD. MONIR HOSSAIN Data Manager Expertise: Capable & experienced of managing & supervising all types of Data Entry/Survey Data Entry work (Bengali & English), Data Editing, Data Checking, Data Analysis, Field briefing & training, data quality check, Report generation by own Customized Software. Md. Monir Hossain has completed Bachelor of Arts (B.A.) from National University of Bangladesh . He has worked as Consultant in Sawon Shuvo Enterprise ; Senior Executive (Data management), Operation Executive (Data Management), Operation Coordinator (Data Management) ,Operation Assistant and EDP (Electronic Data Processing) Assistant in ACNielsen Bangladesh Ltd. Proficient in MS word, Excel, SPSS , MS FoxPro, Visual Foxpro, MS Access, MS PowerPoint, Adobe Illustrator, Photoshop, QuarkXPress, Page Maker and Clipper.
  • 44. - 44 Page - Our Team…Our Team… Mohammad A-Hakim Research Executive Expertise: About 1 year experience in Information Technology & Social Research Services in different research Firms and agencies then prior to join GRM . Mr. Mohammad A-Hakim has completed Graduation and Post-Graduation from University of Dhaka. He part-time worked about 1 year at the Signal Mountain Bangladesh Ltd. as a Research Officer. He currently join at GRM. He is very brilliant in working various dimension of knowledge and got lot of field level logistics idea. He has lot of patience in mind and can working long time field level and officially. He loves work but no hesitation in mind. He wants to absorb himself by thinking physiological way in market and social research sector.
  • 45. - 45 Page - Our Team…Our Team… Md. Tahasin Alam Executive (Communication & Research) Expertise: Have been completed Internship in Brand Marketing (Research & Development) From Akij Food & Beverage Ltd. Mr. Tahasin Alam is working on FMCG Research, Media Research & Healthcare Research as his research field. Md. Tahasin Alam has completed his Bachelor of Business Administration (BBA- Marketing) from Daffodil International University (DIU) . During his education courses he has worked as a Treasurer for Business education club(DIU), also flourish his talent in the field of Worked as Research Executive to administer a quantitative research as well . Expertise remains in client communication , Client service, field work on team management and field operation across the country. Moreover, he has worked on various projects like B2B, H2H, Focus Group Discussion (FGD), Concept Product Test (CPT), Central Location Test (CLT), In-depth Interview (IDI) etc. Apart from these aforementioned capabilities Mr. Tahasin’s major strength lies in communicating the exact initiatives to the client communication field and collection of accurate data to serve the requirements of the client. He is also capable of handling long term projects with huge interviewer poll.
  • 46. - 46 Page - Our Team…Our Team… Shamsuzzaman Tauhid Executive (Communication & Operation) Bn Expertise: His expertise remains in client communication & Operations, field work & team management, field operations across the country. Has effective communication and good public relation skill. He is quite confident, comfortable in participating meetings and assisting people on all levels and able to provide them quality service. Has the ability to work under pressure & delivered in time also. Moreover, he has worked on various projects like B2B, H2H, Focus Group Discussion (FGD), Concept Product Test (CPT), Central Location Test (CLT), In-depth Interview (IDI) etc. His main focus in research field on Automobile research, FMCG Research and Telecom & IT Research. Has a good command on Computer knowledge & IT solution. He has trained on Web Site Design & Web Applications Development, Graphics Design, Multimedia, etc from Bangladesh Computer Council (BCC).
  • 47. - 47 Page - Our Team…Our Team… A. Rahman Faruki Field Executive Expertise: Working knowledge of the Date collection, FGD, PRA with more then six years of working experience as a Research Associates, Supervisor in the field of research. A. Rahman Faruki has completed B.A (Honr’s) from Islamic University Kushtia of Bangladesh . He has worked as Research Associates, Supervisor in Nielsen Bangladesh Ltd.Expertise remains field work team management and field operation across the country. Moreover, he has worked on various projects like B2B, H2H, Focus Group Discussion (FGD), Central Location Test (CLT), In-depth Interview (IDI) etc. . Apart from these aforementioned capabilities Mr. Faruki’s major strength lies in field management and control to serve the requirements of the client. He is also capable of handling long term projects with huge interviewer poll.
  • 48. - 48 Page - Partnership Growth Long Term View As a research organization we want to create our brand image with working local & International well known organization. Promise to provide quality work in efficiency & effective way . Ensure our client requirements .
  • 49. THANK YOU ! TEL +88-02 –9022564, Mobile:+8801855933633 / www.grm-bd.com Location House : 17/6/1, Tolarbag , (Ground Floor) Mirpur-1, Dhaka 1216, Bangladesh Location House : 17/6/1, Tolarbag , (Ground Floor) Mirpur-1, Dhaka 1216, Bangladesh GRM Group