This document provides steps for companies to build and attract their target talent pools. It recommends identifying the key talent pools, creating personas for each audience, and defining what content will engage and recruit them. A five-step process is outlined: 1) identify talent pools, 2) create personas, 3) define engaging content, 4) produce a content calendar, and 5) measure and improve outcomes. The document aims to help companies discover a simple process for analyzing and attracting their desired talent markets.