The document discusses techniques used in the artist's music magazine to attract audiences, including direct address positioning the featured artist to look at the reader, using colorful costumes and props associated with hip-hop and R&B music to convey the genre, and employing superlatives in language to indicate exclusivity and draw in potential customers. Color schemes with bright hues like pink and blue are used to attract a young target audience while maintaining an eye-catching yet not overcomplicated presentation.