The document discusses how the author addressed their target audience for their Hip-Hop magazine. They used sans-serif fonts commonly seen in Hip-Hop magazines with bold lettering to attract readers. Models wore conventional Hip-Hop streetwear in dark colors to appeal to fans of the genre. Only Asian models were featured to show the diversity in who relates to Hip-Hop music. Unconventional elements like poses and layouts were included to make the magazine more interesting while still appealing to the target market. Large images and quotes were used to draw readers in and keep their attention.

1. Q5 HOW DID YOU
ATTRACT/ADDRESS YOUR
AUDIENCE?

3. I used sans-serif font throughout the whole of my magazine as that is what is conventional in Hip-Hop magazines, I
used big bold lettering from Photoshop. (Avenir Next Condensed in various weights and slants) By doing this I attract
the reader because the lettering stands out and is significant therefore it will entice the reader to look at and purchase
the magazine, furthermore the font and text is aligned properly and therefore looks symmetrical, something that
readers will find interesting because of the layout. The logo and head mast are in bold black and white colours which is
a convention you see often in Hip-Hop magazines, therefore will appeal to them also.
When choosing the clothes for my models I wanted my models to wear
conventional hoodies and base ball caps, dark colours and trainers. I wanted to
challenge the conventions of usual Hip-Hop magazines as I found them to be too
overwhelming and intimidating, also I wanted to make it seem as least
intimidating as possible. My models are wearing dark colours to match the
overall colour scheme of my magazine as well as being inspired by other Hip-Hop
rappers. This means that the average consumer will be able to tell that it is a Hip-
Hop magazine because of the use of Street Wear Clothing.
I also used only Asian models to portray that other ethnic minorities relate to
Hip-Hop and that it is not just a African-American music genre, a lot of people
might not like that idea, however I am only targeting a niche category of Hip-Hop
fans that want diversity in the music genre.

4. My front page is not conventional to a Hip-Hop
magazine because I have taken a heavier
influence from an independent Hip-Hop
magazine: Bonafide. You will not usually find
this type of pose on a front cover and so it is
more interesting because it is not the norm, or
does not have the exact same conventions of a
Hip-Hop magazine.
I kept the sell lines to a minimum by just
featuring artist’s name that have heavily
influenced Hip-Hop in the generation. By doing
this I am attracting their target market because
their fans will want to read about their
favourite artists. Furthermore by having them
as features it also shows who we are targeting
because we have well known artists from the
music genre.
The use of red on the cross is something that
jumps off the page because it is vivid and bold.
Therefore it will attract the reader to look at
the featured artist on the sell lines, attracting
the consumer even more. The colour red is
well known for making a customer want
something more.

5. Conventionally you will not see a contents page that spreads over like this
with one full image. However my target audience preferred having more
visual stimulation, and by having the picture spread across two pages it
showcases my photography skills as well as a story which progresses
throughout the magazine. By having the large image as the background to
the text of the contents page it forces the reader to look at the image, and by
doing so the reader will most likely continue to look through the magazine
because I have grabbed the audiences
attention with visual stimulation.
By having the double page spread labelled as COVER STORY it clearly states
what the section of the magazine is about, furthermore because it relates to
the front cover and contents page the reader will have more focus on the
main article because of the massive font. I knew that if I just had the images
bare with no text the reader will most likely not read the article, therefore I
placed a pull quote over the female model so that the reader will be drawn
to it. Because it is a significant quote the reader will want to read more
about what she has to say, or what the article is about.
I wanted to make a second double page spread because I thought that the
‘Artists’ would want to say more and conventionally cover stories are much
longer than a single double page spread. Therefore I stuck to that convention
and made a second double page spread. This allows the reader to gain more
detailed information which will allow the customer to feel satisfied with their
experience. I also added the magazines logo with their group name F.W.A to
show the collaboration between both the magazine and artists, it shows that
we have a good connection with the artists and it looks very professional and
sophisticated. Something my target audience appreciates.