The production company is responsible for funding and creating the film. To release the film publicly, the production company must partner with a distribution company. The document discusses using a nonprofit short film distributor like Cinereach as it is suited for low-budget short films. Film festivals are also an option but are usually for feature films with large audiences. Modern distribution options include streaming sites like Netflix and digital downloads from iTunes. The film aims to appeal globally through relatable relationships and horror appealing to those who enjoy being scared. The release strategy is to present the film in cinemas, DVD, and digital download once production is finished with a campaign targeting the right audience. Major film distributors are listed like Paramount, DreamWorks