From audience feedback on their documentary, radio trailer, and TV listings, the group learned: 1) Viewers understood the binge drinking topic from the opening sequence and felt it was clearly introduced. 2) Viewers felt enough relevant facts were provided to inform them about the serious topic. 3) Vox pops added a comedy element that balanced the serious formal interviews. 4) Both the radio trailer and newspaper article were effective at attracting viewers' interest in the documentary.

1. Q3. What have you learned from your
audience feedback?

2. As a group we made a questionnaire to get detailed audience
feedback on our documentary, radio trailer and TV listings. The
questions, for the documentary, asked for opinions on a variety of
conventions that should be included in a successful piece. We asked
students that were aged 17-18; this was because they are part of the
age group we wanted to attract and therefore this would tell us if
people this age would actually be interested in watching this
documentary if a full episode was made.

3. 1. Could you get a feel for what the topic was in the
0 opening sequence?
For this question I was expecting a
positive feedback off people; as I felt the
yes
topic of the documentary was quite
no clear from the start. For me the way we
did this was show lots of different clips
of what we would relate binge drinking
with: bars, drinks isle and shots!
13
From this pie chart we can clearly see that the topic was understood straight away. 13/13
people from this topic understood that binge drinking was what we was going to be
covering straight away; just from the first few seconds of the opening sequence. One
person said that felt that this was the case as the start was people drinking in bar, and
another said it was due to the relevant footage and images used. The feedback was what
I expected as nobody was unclear with the topic; this is what we wanted to achieve!

4. 2. How well do you feel the topic was introduced?
1
6
4
As this question is similar to question 1 I
Alright expected the feedback to be similar, and
Well again positive. I feel the topic was
Good introduced well; this was due to the
2
Very good/well facts and statistics given and also by the
bold title after the opening sequence!
As this was an open question people were able to write the exact words they would of
used to describe how well it was introduced. All of the feedback was positive as they feel
it was introduced ‘alright’, ‘well’, ‘good’, and ‘very good/well’. One person said that it was
‘alright’ even though this is positive it still doesn’t feel good enough due to the tone. This
is then balanced by 6 people saying they feel as though the topic was introduced ‘very
good/well’ this is very positive as it shows we have achieved what we wanted to!

5. 3. Was there enough information/facts given?
0
Before the documentary was made a lot
of research went into the topic and a lot
of facts and statistics were found; some
yes
of there weren’t used in the final piece
no
as we only chose ones that were
13
relevant. I wanted the feedback to show
that we had added a lot of facts to try
and give people as much information as
we could.
Looking at the graph I can see that the people watching the documentary feel the same
way as I do; not one person said there wasn’t enough facts or information given. To me
this shows that the research before hand showed off and the audience could also see
that. Two people commented on the wine glass facts; this was really good idea of
matching a fact about how people react after each glass of wine with the pouring of wine
into a glass. On the other hand one person said that if there was any more facts it would
have been too much; this is still excellent as it shows we had a good balance and there
wasn’t too much.

6. 4. How relevant was the information given?
1 1
1
To ensure that we didn’t include
anything not relevant there was a story
good
board and script planned out for use to
useful
fit the information into. I feel that if I
relevant
was watching this documentary I would
10 informative
enjoy the information and facts given as
they would give you more of an idea to
how serious this topic is.
From the feedback we received our target audience also felt as though the information
they was given facts that were useful and relevant to the topic and to them. 10 people
said that it was relevant; this is good as it is majority of people, even though three people
didn’t note down the word relevant, they did still say that the were good, useful and
informative facts give, which is good enough positive feedback for me!

7. 5. Did the music fit in with the themes throughout?
In the making of the documentary the
3 sound and music was one thing we
constantly kept having difficulties
with, when we added the music the
Too loud (at times)
yes
sound levels of all the interviews had to
10 then also be changed to. The final
documentary music I think was fine but
after playing it on a big screen I did also
feel that the music could have been
turned down in certain places.
Looking at the graph you can see that majority of people think that the music did fit in
with the themes of documentary. As expected some people also said that the music was
sometimes too loud. This was the feedback I expected!

8. 6. Do you think the documentary ran smoothly? If yes did
the fades/effects help?
0
After putting together all the clips in the
documentary we thought we’d add
some fades in to make it run smoother.
yes
By doing this the straight cuts should
no
make more of an effect on the audience.
13 We asked this question to see if when
watching it they felt as though the
documentary all ran smoothly.
From the feedback we received, the graph shows that everyone did think the
documentary ran smoothly. Also, a few people left comments to help us to understand
more why they thought this; one person said that the fades we had used helped a lot. I
am glad someone commented on that as I feel I added the fades to make an effect.
Another also said that they felt that it all ‘flowed nicely from one thing to another’.

9. 7. Do you feel the vox-pops added a comedy effect to the
0
documentary?
For documentary’s Vox-pops are a very
important factor to show the audience
the publics opinion on the topic binge
drinking. When interviewing a lot of
yes
no
people were happy to tell us about their
funny experiences of when they have
13
been drunk; we felt this added a comedy
effect and so we also wanted to see if
our target audience felt the same.
Our feedback proves that the audience also saw the comedy effect we tried to
incorporate with the serious side. As you can see from the graph 13 out of 13 people said
yes to this question; people also said that the vox-pops were very entertaining and made
it more enjoyable to watch. One person also said they liked that it was the public telling
us about their experiences as it made it more enjoyable.

10. 8. Do you feel the formal interviews were factual
0 and informative?
Another side to documentary’s, apart
from the vox-pops, is the serious formal
interviews with professional people. We
yes tried our hardest to get interviews with
no people we thought would make the
13 most impact on the audience; police
officer and a student development
officer. I feel the facts given in these
interviews gave a better feel of realism
to the documentary.
This was another set of positive answers from our target audience; everyone thought
that the formal interviews were informative and factual. What was also good about the
feedback we got was that a lot of comments were made on the interview with the police
officer, PC Patel, one response said that they enjoyed it because he was an expert and
therefore they trusted the facts he gave. Another said that it was good as the some of the
stories he gave were shocking and therefore it showed the reality of binge drinking.

11. 9. Do you think that the newspaper article was eye catching? If
yes did it persuade you to watch the documentary?
0
After the documentary was made a
news paper article also had to be made
that would advertise it to our target
audience. I feel that the article was
yes
no
made very well and was related to our
documentary by the pictures and quotes
13
we used.
The feedback shows that the article was very eye catching for everyone who looked at it.
Some people also commented on the fact they would watch the documentary after
reading this article because the article itself was interesting and fun and therefore that
would reflect what the documentary would be like.

12. 10. Did listening to the radio trailer make you want to watch our
documentary? Why?
0
Whilst producing a news paper article
after the documentary was made we
also had to produce a radio trailer that
would persuade people to watch the
yes documentary. The radio trailer had
no snippets of the documentary in to show
13 the audience what to expect. I feel the
radio trailer would pull people in as it is
exciting!
The graph shows that everyone who listened to the radio trailer would watch the
documentary; there was a lot of different reasons for this and people left comments to
give us an insight into why. One person said they liked it as the music was catching, they
also said they liked the use of different voices. Two people said that it was intriguing as it
didn’t give too much away. Another said they liked the clips from the documentary as it
gave you an insight as to what to expect in the documentary.