- Intermedia Partners is a private investment firm that funds media businesses, including the hip hop music magazine VIBE. They purchased VIBE and helped restore it after a shutdown. - The author was inspired by VIBE magazine's distribution and ownership model. VIBE is distributed quarterly and owned by Intermedia Partners but distributed through its own network, Vibe Lifestyle Network. - The author hopes to partner with Vibe Lifestyle Network to distribute their own music magazine, "SUPERIOR," to gain access to the network's large audience and promote the magazine online.

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2. -Intermedia Partners are a private investment firm which
a dedication to the media sector. The company funds for
businesses belonging to the media industry.
-One of their many partly owned firms, include Hiphop
music magazine, VIBE. Intermedia Partners purchased
VIBE which enabled them to restore their magazine after
the shut down of production the year before. I used and
developed conventions of VIBE magazine in my
magazine during research and planning and therefore
was inspired by the distribution and ownership factors of
the magazine.

3. Vibe is a magazine dedicated to the Hiphop scene of
music and culture and is distributed quarterly by Vibe
Lifestyle Network. I was influenced by VIBE magazine
and its owners and distributers as I am following the
same genre in my music magazine. I found out they
owned and are funded by Intermedia Partners but are
distributed by their very own network which is presented
online at www.vibelifestylenetwork.com . I was inspired
by the use of their distributors as I admired how even
though the company was funded and owned by another
firm their distributors are in the scene of Hiphop keeping
to conventions which follow the genre.

4. I found the quote below on their website which is provided to define
what the company is dedicated too:
“VIBE chronicles the celebrities, sounds, fashion, lifestyle, new media,
and business born from Hiphop music. As an authoritative voice,
VIBE creates trends as much as it records them. It covers music,
educates its readers, and gives back to the community. VIBE serves as
a portal to a growing young, trendsetting, multicultural audience. As
excellent journalists and innovative marketers, VIBE is the voice of
urban music and culture. VIBE provides a democratic digital
experience where users are encouraged to provide content. At VIBE
print and online will seamlessly relate.”

5. -The quote on the previous slide is what initially inspired me
to want my own magazine to be distributed by the
company. They have a complete dedication to the scene of
Hiphop, not only the music but the culture which would
ultimately offer extra for my consumers.
-Through research I discovered that the company not only
represents VIBE magazine but it is partners with other
magazines too e.g. www.clutchmagonline.com
www.Allmusic.com. This allowed me to want to become a
partner with the network so ‘SUPERIOR’ would be
promoted on their website as well as distributed by them. I
would be benefitted by belonging to this network as it
would allow my magazine to be promoted on a website with
over 15million users, increasing potential consumers.

6. Below is an image which I found on Vibe lifestyle network’s homepage
of Nicki Minaj. As seen in my research she was the main inspiration I
used in the creation of my artist Tyra. Knowing that they include
similar artists in the same genre as my magazine is another benefit as
we would be able to double each others customers as they would find
some familiarity in mine they would in VIBE.

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Factors such as audience and the number of users of Vibe
lifestyle network will benefit my magazine significantly.
The audience age range includes the audience age range
for my magazine; 77.1% of consumers being 21+. This
would allow my magazine to reach its target audience
effectively as the promotion and awareness levels would
rise significantly as it would be located on a website with
over 15 million users.