The magazine targets black females aged 14-24, white females 19-24, and boys of various ethnicities. The black female model represents the primary target group. Her pose conveys strength and fearlessness, relating to the target demographic. The simple yet vibrant clothing and jewelery align with what readers would wear. Minimal makeup with red lipstick allows readers to relate to the model's style. The microphone prop connotes RnB/Soul artists and a desire to shine. Both formal and informal language mimics other magazines targeting this audience. The color scheme of red, white, black and brown conveys love, danger, and life while attracting readers of both genders.