The magazine is aimed at male and female teenagers aged 13-19 from a variety of social groups who enjoy different music genres. It features chart music, which encompasses many genres, in order to appeal to different social groups of teenagers. The magazine's style uses bright colors and structured but not overly structured layout to attract teenagers. Images in the magazine include well-groomed models in various styles and live music performances from artists in different genres, in order to represent different social groups of teenage readers.