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Café Nation – Script for Radio
Advert
In the UK alone we drink 70 million cups
of coffee everyday, its strong flavour,
enticing aroma and energy boosting
properties make it the 2nd most popular
drink across the globe.
But just where does it come from?
Why is it so popular?
What does it do to the body?
What’s the most popular coffee drink?
The nation’s favourite brand?
What effect do the “super chains” have
on smaller British businesses?
Why are we becoming so obsessed with
the drink?
Café Nation
Monday 8:30 PM
Channel 4
Gives interesting
facts
Grasps the
listener’s attention
Asks a variety of questions
to make the audience want
to seek answers from the
documentary
Gives title
Date and
Time
Channel
During the editing process we
decided to reverse the order,
beginning with “Its strong
flavour…” opening without
directly addressing coffee
means the audience has to
listen to find out what the
trailer is talking about
We also added in appropriate voxpops
whilst editing, answering some of the
questions, blatantly inaccurately to gain the
listener’s attention.
Highlighted sections are
examples of how
conventional features
are used in our radio
advert

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Q1: Conventions used in Radio Trailer

  • 1. Café Nation – Script for Radio Advert In the UK alone we drink 70 million cups of coffee everyday, its strong flavour, enticing aroma and energy boosting properties make it the 2nd most popular drink across the globe. But just where does it come from? Why is it so popular? What does it do to the body? What’s the most popular coffee drink? The nation’s favourite brand? What effect do the “super chains” have on smaller British businesses? Why are we becoming so obsessed with the drink? Café Nation Monday 8:30 PM Channel 4 Gives interesting facts Grasps the listener’s attention Asks a variety of questions to make the audience want to seek answers from the documentary Gives title Date and Time Channel During the editing process we decided to reverse the order, beginning with “Its strong flavour…” opening without directly addressing coffee means the audience has to listen to find out what the trailer is talking about We also added in appropriate voxpops whilst editing, answering some of the questions, blatantly inaccurately to gain the listener’s attention. Highlighted sections are examples of how conventional features are used in our radio advert