In the leisure activities of the business community, Pub is one of the most popular leisure activities in Taipei. In today's busy life and industry particularly under the competitive pressure of the working environment, making many people accumulated pressure during the day, to think of night pubs at night, through drink and relaxing space, or even enjoy dancing to release the spirit pressure of a long day of tight. First of all, this study is to understand the motives and purpose of the young people go to night pub, night pub exactly what mysterious force can attract young people stay long night and do not choose to rest at home, and would rather sacrifice their sleep out to night pub to play. Choosing one Taipei night pub as an example case, using marketing 8P (product, price, place, promotion, personnel, physical environment, process of service assembly, and philosophy) to discuss their operating policy and mode, using interview method (including customer and night pub manager), by means of the marketing 8P and interview of customers and night pub managers, to explore the customers demand and satisfaction.Study found that customers thought the night pub was the improper place in the past. For the first time of going to nightclubs reasons mostly are to meet their friends, join party, and a taste of first try. Through interview research, consumer moderate mental relaxation and stress release can bring positive feedback. From the industry point of view, to increase the opportunities for customers to patronize, the first way is to give consumers a good first impression, meet the needs of customers seeking change. On the security using a more stringent management and control will improve customer confidence. Through the diversity service contents can enhance the pub customers’ loyalty and satisfaction.
The document proposes creating a new entertainment area in Genting Highlands targeting young adults aged 17-30. It details market research conducted including interviews with 16 people in that age group. Key insights include that this demographic enjoys socializing and being seen at trendy places. The proposed idea is to build "Opus" featuring cafes and restaurants with live music, and "Project Pandora" with various bars and clubs with themes based on Greek mythology. A Moulin Rouge hotel is also proposed. Marketing strategies include a website, social media, apps, and fingerprint-based payments. The goal is to provide a variety of experiences to attract more young visitors to Genting Highlands.
B2F is a proposed nightclub and restaurant in downtown Austin that aims to provide live music and quality food. It will differentiate itself by offering both a nightclub and restaurant space. The location on Lavaca St. is in a high-traffic area near many offices. B2F's vision is to become the top nightclub in Austin known for its atmosphere, service, and music. It will utilize a loyalty program and focus on customer acquisition. Key partnerships will include a mentor, popular food trucks, talent agencies, and alcohol distributors. Renovations and an initial investment of $3 million are needed before opening. Revenue is projected from ticket and alcohol sales to pay costs and investments over three years.
Hiphop Festival platform (investor relations)Alicia Vick
The document provides contact information for NC Hiphop Festival Inc., including the organizer Alicia Vick and address. It then discusses starting the festival to provide opportunities for the hip hop community and counter crime. It aims to represent women and show anything is possible with belief in oneself. The festival expects 50,000 attendees over 3 days in June 2019 in Durham, NC featuring nationally known and local recording artists. It sees the potential market as cultural curators, locals, tastemakers, and party crowds aged 21-34.
The document describes Project MODUM, which publishes a monthly glossy magazine and organizes events. The magazine covers parties, concerts, interviews and reviews events in Chicago, Miami and New York related to entertainment, nightlife, and business. It aims to inform readers on the best social and cultural activities. Project MODUM also organizes all types of events from small parties to large concerts, handling arrangements like venue, decor, food, and entertainment.
The document provides an overview of the HoReCa market. It defines HoReCa as places where people spend money on drinks, food, accommodation or entertainment with the intention of consuming on the premises. Examples include restaurants, bars, pubs, clubs, hotels and more. The document then discusses consumer behavior in HoReCa, key touchpoints, how HoReCa outlets are classified, and how traffic to different outlets can be assessed.
This document outlines a concept for a youth talk show called "Gossip Central" aimed at ages 16-20. It would include celebrity gossip, musical performances, challenges and games. Well-known artists would discuss issues relevant to youth. Primary research in the form of surveys was conducted to design the show around audience interests. Secondary research examined popular shows like Ellen and Wendy Williams for their elements and format. A sample audience profile is provided. The studio format and budget are outlined, as are the main competitors and important health and safety considerations.
Group project for Code Beer Company for Account planning class at the University of Nebraska Lincoln.
I was in charge of the creative side for the project.
Live Nation plans to expand into South America by acquiring T4F, Brazil and Chile's largest entertainment company. T4F owns 5 venues in Brazil and 1 in Argentina and has a network of over 2.3 million fans. However, T4F is struggling financially and their stock has dropped 85% since going public. Live Nation's acquisition of T4F for $190 million would allow them to gain a foothold in South America and leverage T4F's expertise and infrastructure to grow live entertainment in the region over the next 4-6 years.
The document proposes creating a new entertainment area in Genting Highlands targeting young adults aged 17-30. It details market research conducted including interviews with 16 people in that age group. Key insights include that this demographic enjoys socializing and being seen at trendy places. The proposed idea is to build "Opus" featuring cafes and restaurants with live music, and "Project Pandora" with various bars and clubs with themes based on Greek mythology. A Moulin Rouge hotel is also proposed. Marketing strategies include a website, social media, apps, and fingerprint-based payments. The goal is to provide a variety of experiences to attract more young visitors to Genting Highlands.
B2F is a proposed nightclub and restaurant in downtown Austin that aims to provide live music and quality food. It will differentiate itself by offering both a nightclub and restaurant space. The location on Lavaca St. is in a high-traffic area near many offices. B2F's vision is to become the top nightclub in Austin known for its atmosphere, service, and music. It will utilize a loyalty program and focus on customer acquisition. Key partnerships will include a mentor, popular food trucks, talent agencies, and alcohol distributors. Renovations and an initial investment of $3 million are needed before opening. Revenue is projected from ticket and alcohol sales to pay costs and investments over three years.
Hiphop Festival platform (investor relations)Alicia Vick
The document provides contact information for NC Hiphop Festival Inc., including the organizer Alicia Vick and address. It then discusses starting the festival to provide opportunities for the hip hop community and counter crime. It aims to represent women and show anything is possible with belief in oneself. The festival expects 50,000 attendees over 3 days in June 2019 in Durham, NC featuring nationally known and local recording artists. It sees the potential market as cultural curators, locals, tastemakers, and party crowds aged 21-34.
The document describes Project MODUM, which publishes a monthly glossy magazine and organizes events. The magazine covers parties, concerts, interviews and reviews events in Chicago, Miami and New York related to entertainment, nightlife, and business. It aims to inform readers on the best social and cultural activities. Project MODUM also organizes all types of events from small parties to large concerts, handling arrangements like venue, decor, food, and entertainment.
The document provides an overview of the HoReCa market. It defines HoReCa as places where people spend money on drinks, food, accommodation or entertainment with the intention of consuming on the premises. Examples include restaurants, bars, pubs, clubs, hotels and more. The document then discusses consumer behavior in HoReCa, key touchpoints, how HoReCa outlets are classified, and how traffic to different outlets can be assessed.
This document outlines a concept for a youth talk show called "Gossip Central" aimed at ages 16-20. It would include celebrity gossip, musical performances, challenges and games. Well-known artists would discuss issues relevant to youth. Primary research in the form of surveys was conducted to design the show around audience interests. Secondary research examined popular shows like Ellen and Wendy Williams for their elements and format. A sample audience profile is provided. The studio format and budget are outlined, as are the main competitors and important health and safety considerations.
Group project for Code Beer Company for Account planning class at the University of Nebraska Lincoln.
I was in charge of the creative side for the project.
Live Nation plans to expand into South America by acquiring T4F, Brazil and Chile's largest entertainment company. T4F owns 5 venues in Brazil and 1 in Argentina and has a network of over 2.3 million fans. However, T4F is struggling financially and their stock has dropped 85% since going public. Live Nation's acquisition of T4F for $190 million would allow them to gain a foothold in South America and leverage T4F's expertise and infrastructure to grow live entertainment in the region over the next 4-6 years.
The document introduces Jesse Arias and his music and entertainment network called J.A.M.E.N., which focuses on artist management, music promotion, music publishing, and developing artists at various stages of their career. It emphasizes establishing ongoing relationships and thinking strategically and long term. The document suggests that the reader will research Jesse Arias online and offline to form an impression before a potential meeting. Contact information is provided at the end.
Propósitos de la Educación Artística en Educación PrimariaYezz Ortiz
Este documento describe la importancia de la educación artística en la educación básica. Sus propósitos son que los estudiantes adquieran la capacidad de apreciar las artes, obtengan fundamentos básicos en artes visuales, música, danza y teatro, y desarrollen el pensamiento creativo y la expresión de ideas a través de diferentes medios artísticos.
Este documento describe cómo mejorar la señal WiFi en el hogar usando una lata de aluminio. Explica los pasos para cortar y moldear la lata y luego colocarla en la antena del módem para direccionar la señal WiFi hacia áreas específicas del hogar donde se necesita una mejor cobertura.
Este documento presenta la asociación AIESEC Alumni Colombia (AAC), la cual promueve el entendimiento internacional, el crecimiento profesional y personal de sus miembros. El documento describe los objetivos y programas de AAC, incluyendo su congreso anual de 2014 en Santiago de Cali que busca convocar a 300 líderes de negocios para promover oportunidades comerciales en la región del Pacífico. Finalmente, se presentan las opciones de vinculación comercial para empresas que deseen participar en el congreso.
Este documento ofrece consejos para vivir sin miedo, preocupación o dolor a través de la aceptación de que todo lo que sucede es para nuestro bien y que nada realmente nos pertenece. Nos recuerda que solo debemos confiar en Dios y ofrecerle nuestras acciones para experimentar la alegría, libertad y vida eterna.
Este documento describe tres tipos de relaciones entre tablas en una base de datos: 1) relación de uno a uno, donde cada registro de una tabla solo se relaciona con un registro de otra tabla; 2) relación de uno a varios, donde cada registro de una tabla se puede relacionar con múltiples registros de otra tabla; y 3) relación de varios a varios, donde los registros de dos tablas pueden relacionarse de forma múltiple y cruzada a través de una tabla de unión.
Este documento trata sobre los marinados de productos cárnicos. Define los marinados como carnes a las que se les han añadido sal u otros aditivos de forma seca o húmeda, excepto nitratos o nitritos, pudiendo ser cocidos o no. Explica que el marinado mejora las características organolépticas y la textura de las carnes. También lista ejemplos de sustancias comunes para marinar e incluye límites máximos de microorganismos permitidos en marinados. Finalmente, ofrece conse
Un virus informático es un malware que altera el funcionamiento de una computadora sin el permiso del usuario, reemplazando archivos ejecutables con código dañino. Pueden destruir datos o ser molestos. Se propagan a través de software y no se replican a sí mismos como los gusanos.
Este documento presenta la elaboración de un ejercicio sobre el cálculo de la temperatura corporal para detectar hipotermia. Explica los pasos tomados para crear la interfaz gráfica con etiquetas, cuadros de texto y botones para ingresar la temperatura, calcular el resultado y mostrar un mensaje, así como botones para reiniciar o salir del programa. Luego describe cómo programó las funciones de cada botón y agregó código para realizar el cálculo e imprimir el diagnóstico correspondiente.
Los 4 principales problemas actuales de la economía son: 1) la inflación, que es el aumento sostenido de precios; 2) la devaluación, que es la reducción del valor de una moneda frente a otras monedas extranjeras; 3) la deuda pública, que es el conjunto de deudas que mantiene un Estado; y 4) las cuentas medioambientales, que miden el impacto de las acciones económicas en el medio ambiente y sus costos asociados.
This is all about the states of mind which are often undiscovered and unidentified whereas they occupy the major part of our brain and we often fail to recognize them. When we identify these states of mind, it also gives a great level of clarity and understanding our own mind. Once we are able to have the clarity and understanding of mind, we will be able to unlock many hidden parts of our mind which were always there to help us reach our full potential. This slide has helped me and my friends very much in seeing our own personality in a different dimension and has helped us to have a healthy relationships with people surrounding us. I am hoping this slide would help in feeling all the aforesaid things and reach great heights in your personal and professional lives!!
The Link between Tourists’ Motivation, Perceived Value and Consumer Loyalty: ...inventionjournals
The document summarizes a research study that examined the relationship between tourists' motivation for attending a film festival in Zanzibar, their perceived value of the experience, and loyalty to the festival. The study found that motivation factors like relaxation, cultural knowledge, family togetherness, and prestige influenced tourists' participation. While motivation did not directly impact loyalty, perceived value had a significant mediating relationship between motivation and loyalty. The study utilized surveys of international tourists attending the Zanzibar International Film Festival to understand these relationships and their implications for destination branding through cultural events.
El documento describe el modelo de Economía Azul y su aplicación al sector cafetero colombiano. Se propone crear un clúster de negocios en Chinchiná, Caldas para aprovechar subproductos del café como la borra en fibras, telas y ropa. El proyecto piloto incluye una planta de hilatura de fibra PET-café con la empresa taiwanesa Singtex. La Economía Azul ofrece un enfoque innovador para el desarrollo económico aprovechando los recursos locales de manera sostenible.
The New Theory of Economic Growth: Endogenous Growth Modelinventionjournals
The document summarizes the key aspects of the new endogenous growth theory, including models proposed by Arrow, Romer, and Lucas. Arrow's "learning by doing" model endogenizes economic growth by treating knowledge as a side product of investment. Romer's 1990 model identifies a research sector that produces new ideas. Lucas' model assumes investment in education produces human capital, which spills over to increase productivity. While offering improvements over exogenous growth theory, the new endogenous growth theory has also received some criticisms around its assumptions and ability to explain differences in growth between countries.
38917189 james-dobson-el-amor-debe-ser-firme-x-eltropicalkiko pdf
Este documento es un capítulo de un libro que trata sobre la importancia de mostrar amor firme en las relaciones. El capítulo se enfoca en las víctimas de infidelidad y divorcio, y cuenta la historia de un hombre llamado Rogelio cuya esposa lo abandonó repentinamente por otro hombre. Rogelio quedó devastado y perdió la custodia de sus hijos. El capítulo también menciona otros casos de familias que están sufriendo por la inestabilidad familiar.
Curitiba es una ciudad en Brasil conocida por su alta calidad de vida y su enfoque innovador en la planificación urbana. La ciudad ha experimentado un crecimiento significativo debido a la inmigración desde el campo luego de la mecanización de la agricultura. Para hacer frente a este crecimiento, Curitiba desarrolló planes urbanos que priorizaron el transporte público, los espacios verdes y la integración de usos de suelo. Estos planes transformaron la infraestructura física de la ciudad y promovieron su desarrollo econ
The document discusses defining the target audience for a music video by Childish Gambino. It explores research on audience demographics and psychographics to determine which groups would most enjoy and interact with the video. Research on users and gratifications theory indicates people use media for information, identity, social interaction and entertainment. Surveys of media consumption patterns in the UK suggest the target audience for pop-rap music includes students, young adults, and those in lower social grades who access music primarily through online videos like YouTube. The document concludes the target audience for the video would be the "aspirers" category of influenced teenagers and young adults.
The document discusses defining the target audience for a music video by Childish Gambino. It explores research on audience demographics and psychographics to determine which groups would most enjoy and interact with the video. Research on users and gratifications theory indicates people use media for information, identity, social interaction, and entertainment. Surveys of media consumption patterns in the UK suggest the target audience for pop-rap music includes students, young adults, and teenagers who access music videos online. The document concludes the target audience for the video would be the "aspirers" category of teenagers and young adults influenced by social trends.
Speakeasy Proposal: An Uncompromising Nightlife Experiencetaralv
The document outlines plans for a non-alcoholic nightlife space called SpeakEasy that aims to attract high-achieving professionals in San Francisco through an exclusive, technology-enabled experience focused on health, wellness, and stimulating conversation. Customer research revealed preferences for exclusivity, convenience, and a living room atmosphere. The business will target professionals aged 25-35 making over $100k through membership and curated events.
Augustine asks Lucretius about his views on free will, and Lucretius responds that according to Epicurean philosophy, free will is obtained through the collision and random swerve of atoms, outlining the three atomic motions of downward fall, collision, and swerve that underlie this view of determinism and free will. Augustine then prompts Lucretius to further explain how these three atomic movements are distinct from one another.
The document introduces Jesse Arias and his music and entertainment network called J.A.M.E.N., which focuses on artist management, music promotion, music publishing, and developing artists at various stages of their career. It emphasizes establishing ongoing relationships and thinking strategically and long term. The document suggests that the reader will research Jesse Arias online and offline to form an impression before a potential meeting. Contact information is provided at the end.
Propósitos de la Educación Artística en Educación PrimariaYezz Ortiz
Este documento describe la importancia de la educación artística en la educación básica. Sus propósitos son que los estudiantes adquieran la capacidad de apreciar las artes, obtengan fundamentos básicos en artes visuales, música, danza y teatro, y desarrollen el pensamiento creativo y la expresión de ideas a través de diferentes medios artísticos.
Este documento describe cómo mejorar la señal WiFi en el hogar usando una lata de aluminio. Explica los pasos para cortar y moldear la lata y luego colocarla en la antena del módem para direccionar la señal WiFi hacia áreas específicas del hogar donde se necesita una mejor cobertura.
Este documento presenta la asociación AIESEC Alumni Colombia (AAC), la cual promueve el entendimiento internacional, el crecimiento profesional y personal de sus miembros. El documento describe los objetivos y programas de AAC, incluyendo su congreso anual de 2014 en Santiago de Cali que busca convocar a 300 líderes de negocios para promover oportunidades comerciales en la región del Pacífico. Finalmente, se presentan las opciones de vinculación comercial para empresas que deseen participar en el congreso.
Este documento ofrece consejos para vivir sin miedo, preocupación o dolor a través de la aceptación de que todo lo que sucede es para nuestro bien y que nada realmente nos pertenece. Nos recuerda que solo debemos confiar en Dios y ofrecerle nuestras acciones para experimentar la alegría, libertad y vida eterna.
Este documento describe tres tipos de relaciones entre tablas en una base de datos: 1) relación de uno a uno, donde cada registro de una tabla solo se relaciona con un registro de otra tabla; 2) relación de uno a varios, donde cada registro de una tabla se puede relacionar con múltiples registros de otra tabla; y 3) relación de varios a varios, donde los registros de dos tablas pueden relacionarse de forma múltiple y cruzada a través de una tabla de unión.
Este documento trata sobre los marinados de productos cárnicos. Define los marinados como carnes a las que se les han añadido sal u otros aditivos de forma seca o húmeda, excepto nitratos o nitritos, pudiendo ser cocidos o no. Explica que el marinado mejora las características organolépticas y la textura de las carnes. También lista ejemplos de sustancias comunes para marinar e incluye límites máximos de microorganismos permitidos en marinados. Finalmente, ofrece conse
Un virus informático es un malware que altera el funcionamiento de una computadora sin el permiso del usuario, reemplazando archivos ejecutables con código dañino. Pueden destruir datos o ser molestos. Se propagan a través de software y no se replican a sí mismos como los gusanos.
Este documento presenta la elaboración de un ejercicio sobre el cálculo de la temperatura corporal para detectar hipotermia. Explica los pasos tomados para crear la interfaz gráfica con etiquetas, cuadros de texto y botones para ingresar la temperatura, calcular el resultado y mostrar un mensaje, así como botones para reiniciar o salir del programa. Luego describe cómo programó las funciones de cada botón y agregó código para realizar el cálculo e imprimir el diagnóstico correspondiente.
Los 4 principales problemas actuales de la economía son: 1) la inflación, que es el aumento sostenido de precios; 2) la devaluación, que es la reducción del valor de una moneda frente a otras monedas extranjeras; 3) la deuda pública, que es el conjunto de deudas que mantiene un Estado; y 4) las cuentas medioambientales, que miden el impacto de las acciones económicas en el medio ambiente y sus costos asociados.
This is all about the states of mind which are often undiscovered and unidentified whereas they occupy the major part of our brain and we often fail to recognize them. When we identify these states of mind, it also gives a great level of clarity and understanding our own mind. Once we are able to have the clarity and understanding of mind, we will be able to unlock many hidden parts of our mind which were always there to help us reach our full potential. This slide has helped me and my friends very much in seeing our own personality in a different dimension and has helped us to have a healthy relationships with people surrounding us. I am hoping this slide would help in feeling all the aforesaid things and reach great heights in your personal and professional lives!!
The Link between Tourists’ Motivation, Perceived Value and Consumer Loyalty: ...inventionjournals
The document summarizes a research study that examined the relationship between tourists' motivation for attending a film festival in Zanzibar, their perceived value of the experience, and loyalty to the festival. The study found that motivation factors like relaxation, cultural knowledge, family togetherness, and prestige influenced tourists' participation. While motivation did not directly impact loyalty, perceived value had a significant mediating relationship between motivation and loyalty. The study utilized surveys of international tourists attending the Zanzibar International Film Festival to understand these relationships and their implications for destination branding through cultural events.
El documento describe el modelo de Economía Azul y su aplicación al sector cafetero colombiano. Se propone crear un clúster de negocios en Chinchiná, Caldas para aprovechar subproductos del café como la borra en fibras, telas y ropa. El proyecto piloto incluye una planta de hilatura de fibra PET-café con la empresa taiwanesa Singtex. La Economía Azul ofrece un enfoque innovador para el desarrollo económico aprovechando los recursos locales de manera sostenible.
The New Theory of Economic Growth: Endogenous Growth Modelinventionjournals
The document summarizes the key aspects of the new endogenous growth theory, including models proposed by Arrow, Romer, and Lucas. Arrow's "learning by doing" model endogenizes economic growth by treating knowledge as a side product of investment. Romer's 1990 model identifies a research sector that produces new ideas. Lucas' model assumes investment in education produces human capital, which spills over to increase productivity. While offering improvements over exogenous growth theory, the new endogenous growth theory has also received some criticisms around its assumptions and ability to explain differences in growth between countries.
38917189 james-dobson-el-amor-debe-ser-firme-x-eltropicalkiko pdf
Este documento es un capítulo de un libro que trata sobre la importancia de mostrar amor firme en las relaciones. El capítulo se enfoca en las víctimas de infidelidad y divorcio, y cuenta la historia de un hombre llamado Rogelio cuya esposa lo abandonó repentinamente por otro hombre. Rogelio quedó devastado y perdió la custodia de sus hijos. El capítulo también menciona otros casos de familias que están sufriendo por la inestabilidad familiar.
Curitiba es una ciudad en Brasil conocida por su alta calidad de vida y su enfoque innovador en la planificación urbana. La ciudad ha experimentado un crecimiento significativo debido a la inmigración desde el campo luego de la mecanización de la agricultura. Para hacer frente a este crecimiento, Curitiba desarrolló planes urbanos que priorizaron el transporte público, los espacios verdes y la integración de usos de suelo. Estos planes transformaron la infraestructura física de la ciudad y promovieron su desarrollo econ
The document discusses defining the target audience for a music video by Childish Gambino. It explores research on audience demographics and psychographics to determine which groups would most enjoy and interact with the video. Research on users and gratifications theory indicates people use media for information, identity, social interaction and entertainment. Surveys of media consumption patterns in the UK suggest the target audience for pop-rap music includes students, young adults, and those in lower social grades who access music primarily through online videos like YouTube. The document concludes the target audience for the video would be the "aspirers" category of influenced teenagers and young adults.
The document discusses defining the target audience for a music video by Childish Gambino. It explores research on audience demographics and psychographics to determine which groups would most enjoy and interact with the video. Research on users and gratifications theory indicates people use media for information, identity, social interaction, and entertainment. Surveys of media consumption patterns in the UK suggest the target audience for pop-rap music includes students, young adults, and teenagers who access music videos online. The document concludes the target audience for the video would be the "aspirers" category of teenagers and young adults influenced by social trends.
Speakeasy Proposal: An Uncompromising Nightlife Experiencetaralv
The document outlines plans for a non-alcoholic nightlife space called SpeakEasy that aims to attract high-achieving professionals in San Francisco through an exclusive, technology-enabled experience focused on health, wellness, and stimulating conversation. Customer research revealed preferences for exclusivity, convenience, and a living room atmosphere. The business will target professionals aged 25-35 making over $100k through membership and curated events.
Augustine asks Lucretius about his views on free will, and Lucretius responds that according to Epicurean philosophy, free will is obtained through the collision and random swerve of atoms, outlining the three atomic motions of downward fall, collision, and swerve that underlie this view of determinism and free will. Augustine then prompts Lucretius to further explain how these three atomic movements are distinct from one another.
The document provides an executive summary and marketing plan for Snapple to revitalize its brand image and appeal to younger consumers. The key points are:
1. Snapple's brand is considered "dated" by younger target audiences and needs to be modernized.
2. The plan is to host "Snapple Revival" music festivals in four cities featuring popular and "revival" artists to engage millennials and generate 4.3 million in TV, social media, radio, and merchandise spending.
3. Surveys found millennials value live experiences and the festivals aim to make Snapple part of shared experiences and increase sales nationwide.
Captive Media provides an interactive media platform in washrooms that engages consumers for an average of 50 seconds. It allows targeted advertising to a key 18-35 demographic and provides accountability by logging interactions. Testing showed the platform can significantly increase brand awareness and double sales for promoted products through its captive audience and word-of-mouth generation.
The document discusses trends in bars based on a survey conducted. It finds that ambience is the most important aspect for enhancing sales, and that straight drinks and cocktails are most popular. Whiskey is the most preferred spirit. Most believe improvements in service style could help bars, and handling large crowds is a key challenge. Bars with live bands are seen as most profitable currently. Younger guests prefer cocktails while discounts and combos are effective new selling techniques. Molecular mixology and different service styles are growing trends in the bar industry.
Hau5 is proposing a two-week Facebook campaign centered around a DJ competition to engage local talent. The campaign will announce the competition on Sunday at 3pm and hold an open recruitment day on Tuesday to hire promotional staff on commission. The goal is to raise brand awareness, engage the local community, and increase attendance at minimal cost by tapping into undiscovered local DJ talent and motivating promotional staff with commission-based pay.
The document is a business plan for a new night club called The Spot, which will be located near a large state university. The Spot aims to attract college-aged women by creating a high-energy dance environment. It will serve alcohol and food and draw customers from both the university and outside areas. The plan analyzes factors like the local market, competition, trends, pricing, costs, and projected financial performance over three years. It expects sales to grow from $569,800 in year one to over $1 million in year three, with net profits increasing each year.
This document provides a marketing plan for a proposed speakeasy-themed bar called "Behind Closed Doors" located in Pullman, Washington. The plan outlines market research showing demand for such a concept, competitors in the area, and strategies for pricing, promotion, and developing the bar's theme and atmosphere to recreate the experience of illegal bars during the 1920s Prohibition era. The team partnered with an existing bar, Rico's, who will provide the venue space and alcohol while the team focuses on the speakeasy theme and experience through decor, entertainment, and cocktails.
Culture Vulture, Entertainment – inspiring original thinking through a deeper...Vikrant Mudaliar
Culture Vulture is a research series from Mindshare that offers a global snapshot of current and emerging cultural trends, bringing fresh insights from around the world to inspire and ignite new strategies for brands.
Culture Vulture has broad application across strategic and planning services in the communications, branding, packaging and product development areas and is intended to stimulate free thinkers looking for inspiration into the wide cultural context in which we live in today and tomorrow's world.
Culture Vulture Entertainment focuses on our connected world where entertainment is now at our fingertips, in our ears, and all around us, all the time. The lines have blurred - between entertainment, information and advertising - through an ever-evolving range of platforms, formats and technologies. So what are the implications for brands in this dynamic landscape?
The target audience for the media product is young males aged 20-26 from middle-class backgrounds. A survey found they prefer streaming services for music, attend 1-3 live music events per year, and listen to over 4 hours of music per week. The magazine will focus on music reviews and live event coverage over fashion or culture. It will be priced affordably at £2.30 to appeal to middle and working class readers without being too cheap to put off upper-class readers. Popular artists mentioned in the survey include Arctic Monkeys, Catfish and the Bottlemen, and Kings of Leon.
The document provides information on various audience research methods that can be used, including both primary and secondary research techniques. It discusses qualitative and quantitative research approaches, as well as specific methods like surveys, focus groups, and analyzing existing data. Secondary research techniques involve analyzing data collected by other sources, while primary research involves directly collecting new data through methods like interviews and online forums. The document is intended to serve as a guide for how to conduct effective audience research.
Example Of An Interesting Essay About YourselfKimi Allen
The document describes the steps to request and receive writing assistance from HelpWriting.net. It involves:
1. Creating an account with a password and email.
2. Completing a 10-minute order form providing instructions, sources, and deadline.
3. Choosing a bid from writers based on qualifications, history, and feedback.
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The Study of Night Pub Culture in Taipei Night Pub
1. International Journal of Business and Management Invention
ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X
www.ijbmi.org || Volume 5 Issue 6 || June. 2016 || PP—53-56
www.ijbmi.org 53 | Page
The Study of Night Pub Culture in Taipei Night Pub
Gao-Liang Wang1
, Yu-Ting Chueh2
1
(Department Of Marketing Management,Takming University Of Science And Technology,Taiwan)
2
(Departmentof Marketing Management, Takming University Of Science And Technology, Taiwan)
ABSTRACT: In the leisure activities of the business community, Pub is one of the most popular leisure
activities in Taipei. In today's busy life and industry particularly under the competitive pressure of the working
environment, making many people accumulated pressure during the day, to think of night pubs at night, through
drink and relaxing space, or even enjoy dancing to release the spirit pressure of a long day of tight. First of all,
this study is to understand the motives and purpose of the young people go to night pub, night pub exactly what
mysterious force can attract young people stay long night and do not choose to rest at home, and would rather
sacrifice their sleep out to night pub to play. Choosing one Taipei night pub as an example case, using
marketing 8P (product, price, place, promotion, personnel, physical environment, process of service assembly,
and philosophy) to discuss their operating policy and mode, using interview method (including customer and
night pub manager), by means of the marketing 8P and interview of customers and night pub managers, to
explore the customers demand and satisfaction.Study found that customers thought the night pub was the
improper place in the past. For the first time of going to nightclubs reasons mostly are to meet their friends, join
party, and a taste of first try. Through interview research, consumer moderate mental relaxation and stress
release can bring positive feedback. From the industry point of view, to increase the opportunities for customers
to patronize, the first way is to give consumers a good first impression, meet the needs of customers seeking
change. On the security using a more stringent management and control will improve customer confidence.
Through the diversity service contents can enhance the pub customers’ loyalty and satisfaction.
Keywords: Night Pub, Service Quality, Customer Satisfaction
I. INTRODUCTION
Nightclubs are everywhere in Taipei city and each has its unique style and theme. Nightclubs with different
styles attract different age groups and people. According to Williams’ research (1997), pubs are not only a kind
of lifestyle for British people but also an important tourist attraction. The annual sales revenue (including
alcoholic and non-alcoholic beverages, food and miscellaneous) of the pub industry is even larger than that of
the automobile industry.
An article in Da-Cheng News (2002) mentioned that now people face greater and greater pressure so that the
pub craze keeps flourishing within a year that the number of pubs increases and the monthly revenue reaches
NT$3 million dollars by their decoration, atmosphere, wine and music. If the dining profits in the day time are
included, the sales revenue can break NT$5 million dollars which is higher than the restaurants’ profitability.
Statistics from Directorate-General of Budget, Accounting and Statistics, Executive Yuan also tell that whether
on the week days or holidays, the sleeping activities before 6 in the morning and after 9 in the evening are
decreasing. On the contrary, the sleeping rate in the day time is increasing. These indicate a phenomenon of
living in the night time. Wu and Fang (1998) mention that the gross profit of wine and beverages are higher
than those of foods and normally reaches 60%to 70%or is even higher than 75% In the touristic hotels, the gross
profit of wine and beverages can even reach 80%. These reliable statistics show that the foreign nightclub craze
has swept Taipei–life in the city jungle. And our main purpose of doing this research is to find out why current
young people are so attracted by such kind of places while in news coverage, nightclubs are always more
negative than positive and carry a low social moral image. What’s behind the mysterious curtain and what’s the
hidden charm? These are all our motivations to do the research.
From another perspective, another subject of our research is to investigate the management skills of running
nightclubs. What are the selling points to attract people to those places filled with music and noises? What
makes nightclubs sustainable? Do nightclubs simply make money by wine and admission fees? How do the
current players survive among competitions?
II. LITERATURE REVIEW
Pub is defined as “Public House” in the British online encyclopedia. It is a place provided wine and beverages in
England and its influential areas. In such kind of places, only wine was sold in the beginning and then seats
were provided so that consumers could drink there. Later on, these places evolve to be a drinking space for
social activities, get-togethers, and public area. In the early stage, British pubs continued the tradition of selling
2. The Study of Night Pub Culture in Taipei Night Pub
www.ijbmi.org 54 | Page
wine in Saxon areas and people got together in these places for social activities and entertainments. Xiao (1995)
puts pubs into 3 categories according to the business contents (Table 1). And Wu research (1997) shows the
business content of Disco Pub is different from other categories, so that there are 4 kinds of Pubs.
Table 1 PUBCategory
Category Business Target Customers
Comprehensive PUB Wine Drinking, Dancing Floor, DJ Mostly young people
PUB with bands Wine Drinking,
Band Singing
25-35 year-old
office workers
(pure)PUB Wine Drinking,
Music Listening
25-45 year-old
office workers
Pubs, to fulfill different needs, are also divided in to hybrid PUB, pure PUB, club PUB, lounge bar, TV PUB to
solicit customers by providing different functions. As the changes among the age groups, customers will have
different choices: usually younger customers prefer populous pubs with dancing floors while middle-aged
groups with business achievements prefer pure pubs because of less crowd and they are likely to relax and listen
to music. From the classifications by the age groups, we could also find the changes in the needs of leisure vary
in different state of mind.
III. RESEARCH METHODOLOGY
Pubs are the recreation spots running in the nighttime. Usually they sell alcohols but don’t include KTV, wine
clubs or erotic business. There are several pub styles in Taiwan: first, a lounge bar whose music is softer with
unique decoration and the spending is higher. The second kind is pubs that are often seen. The music they play
is easier, and more casual. Some places will play sports games but the spending is lower than that in lounge bars.
Our investigation objective is a famous domestic hybrid nightclub, PLUSH.
The research uses informal interview, without structures. Interviewer and interviewee have good interaction.
The interviewer has to inquire in a specific direction to avoid interviewee digressing from the topic so that the
interviewee can fully express his/her opinions, attitudes and value judgments without much limitation. Under
one-on-one interview, researchers lead the dialogue and further explore what the interviewee is interested in.
Through the on-the-ground talk, without structural interview, with the planning department manager, we have a
preliminary understanding of the company’s internal operations. And each of our research team members finds
people or friends who have been to nightclubs to conduct oral interviews. Questions are all discussed by the
members. The objective of the interview is to understand the interviewees’ motivation to go to nightclubs so to
further find out the possible new utilities that nightclubs can bring to consumers.
We have visited the pub 3 times and each takes 3 hours. We are there to feel its decoration and design, the
services and serving attitudes, music played and activities held in the pub, wine& beverages and food provided,
and the main consumer groups, the consumption overview and so on.
Our interviewees are mainly young people who often go to pubs because they understand the pub business better.
Our method is to collect materials in a phased and sequenced manner that questions are asked one by one and
we find out information that is needed. Via the field study, we hope to understand in depth what expectations
and recommendations in terms of the business model these young people have and will make for the pubs. In
other words, to understand the interviewees’ ideal nightclubs and how pubs should operate are to attract their
willingness of consumption so that they are willing to visit the pub again. Through these findings, we hope to
provide PLUSH with proper recommendations for improvements of its operation. We also hope these
customers’ experiences, by Q&A, will unveil the mysterious mask of the nightclubs for those who have never
been to pubs.
IV. CASE STUDY AND ANALYSIS FOR PLUSH
Located on the top of the trendy landmark, Living Mall, PLUSH has become a lingering spot for night owls
since its opening. The smooth route makes people feel excited upon entering, and the lights, sofas, dancing
floor and the bar counter all express different styles. In addition, a new VIP lounge area makes PLUSH stand
out from other newly open nightclubs.
On the 12th floor in Living Mall, a sheet of bright peach color will catch your eyes. That is PLUSH. Built by
former @live owner and the British interior designer, Mark, PLUSH has a round ambient space and an elevation
of 3 floors. The owner, a former DJ, has great music taste from his previous experiences in Kiss, Live A Go Go,
and @Live; therefore, music in PLUSH becomes the most powerful attraction which includes R&B, House and
Jazz brought from Japan and England. Music induces various atmospheres among different people in different
times.
3. The Study of Night Pub Culture in Taipei Night Pub
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The isolated VIP room has its own DJ counter. Sometimes the owners’ celebrity friends, such as Orange Chang,
George Chang etc. come to visit, they will play electronic music or hip hop to make it a small music party. The
strikingly different food and beverage choices and the intoxicating music light up the nights in Taipei city.
PLUSH’s current business concept, also its future positioning, is to hold parties and use new methods to attract
younger customers. PLUSH also throws a series of theme parties such as bikini party, costume party and so on.
The heat of bikini party is ignited by PLUSH. PLUSH invites DJ and Mr. 500 to perform and keeps launching
new activities to maintain the edge. Table 2 shows the SWOT analysis.
Table 2. PLUSH’s SWOT Analysis
Strength Weakness
1. Located on top of Living Mall so that the
consumers can go directly after shopping.
2. Inviting foreign DJ to perform
3. Song’s replacement rate is high so there are more
latest songs
4. Inviting domestic and foreign celebrities to
perform on an irregular basis
5. Customizing decorations to create a desired
atmosphere following customers’ opinions on a
regular basis
6. PLUSH has both official website and blog
7. The mover and shaker inthrowing a bikini party
8. Run by celebrities, so that it is easier to create
revenues by their visibility
9. Keep launching new activities (ex: miniskirt night)
10. VIP discounts
11. Lend the venue for advertisement shooting so to
increase TV exposure
1. Inconvenient transportation, lack of mass
transportation to arrive.
2. No nearby restaurants available in the early
morning
3. Comparing with other nightclubs, the space is not
big enough so that sometimes seats are not enough
to accommodate the customers
Opportunity Threat
1. Chinese tourists will increase the traffic
2. Tourists will enhance cultural communication
among countries
3. Working pressure is mounting therefore the
population that needs relaxation increases and the
spending goes up
4. Utilizing modern technology to provide diversified
services
1. Other companies or followers hold similar
activities
2. Media coverage
V. CONCLUSION
1. Ideas from customers who have never been to night pubs: from the interviews, we know the first impression
about night pubs is that these are unhealthy places and most people are negative about these places.
Therefore, the priority to increase the opportunities to attract customers is to establish a good image for the
customers.
2. The reason to go to night pubs and afterthought: Reasons have appointments with friends (most), special
occasions (such as: birthday celebrations, college activities), and curiosity. Afterthoughts show that most
interviewees say they don’t have further motivation to visit night pubs again. Few think they do have the
cost-to-value utilities. Summarizing from the above, we find most people go to night pubs because of
friends. For this reason, strengthening loyal customers’ benefits could create unlimited business
opportunities via word of mouth marketing. There are also quite some people go to night pubs for its special
settings, from such perspective, PLUSH can provide more attracting promotions or activities to build brand
image for first-come customers.
3. Whether PLUSH brings positive utilities (relaxation and release): from interviews, most who have been to
PLUSH think they did release their pressures which means going to pubs brings not a negative but positive
feedback to customers. It’s a public area as its definition of “public house” that provides customers mental
relaxation and pressure release.
4. Reasons for coming back to PLUSH: interviewees think music style is the main influential reasonfor
consumption. Therefore, PLUSH should first distinguish and position its own target customers, and then
work on the music to their tastes and periodical replacements to satisfy customers’ novelty seeking desires.
5. Things that customers are afraid of in PLUSH: most interviewees mentioned they worry sexual harassments,
4. The Study of Night Pub Culture in Taipei Night Pub
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fighting after drinking and drugs which tell PLUSH to have stricter food safety and security control to
increase customers’ trust and that can effectively improve PLUSH’s image.
6. To have more services: proper adjustments should be made according to interviewees’ needs (i.e., reduce
the male consumptions and wine promotions) which will make customers feel PLUSH’s sincerity and
increase the sense of trust and loyalty. Also deepening image identification via services so that customers
are more than happy to be loyal.
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