The document proposes a radio advertisement for Coca Cola that would air during a major sporting event. The ad would focus on a dramatic moment in a fictional football/soccer match where England needs to score a last-minute free kick to win the World Cup. The target audience would be 16-19 year old male and female football fans in mainly English-speaking countries. Graphical styles that could be similar include ads for other soft drinks like Pepsi and Irn Bru.

1. Working Title:
Coca Cola Radio Advert
What is it called?
Target Platform:
I’d like to get it on Radio One as that’s a big show and lots of people would hear it.
Genre:
It’s a Sport/Advert.
Language / Territories
Mainly English-speaking countries
Synopsis / Treatment / Story / How the storyline/narrative/game plays out:
It’s the 90th minute and England need to score a free kick to win the world cup.
One Line Sales Pitch:
Coke brings people together.
Style (similar products and graphical style):
Pepsi and Irn Bru because they’re soft drinks that resemble Coca Cola
Audience:
16-19 male and female football fans.
Legal & Ethical Considerations:
It wouldn’t be unethical because we would make it non-biased, and we won’t name
the losing club.