Q1
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The document discusses how the author's music video challenges conventions of real media products. It incorporates techniques used by director Marc Webb, such as open spaces and landscapes. It is inspired by stop motion videos like "Lost Things". Stop motion is gaining popularity and the author hopes to progress the genre. The video matches the instrumental music and expresses the artist's emotions through a somber expression. It lacks advanced technology and intertextual references to create a timeless, rural feel fitting the music. This challenges conventions by not using lip syncing to portray the artist as melancholy in line with the song's lyrics.
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![Research in comparison with my music video ,[object Object],When looking at my chosen music video director choice and the way he made his videos effected, I considered the themes and motifs, then seeing how I could incorporate a similar approach in my video to create the desired effect. I especially like how Marc Webb uses landscapes and big open spaces and decided to integrate this into my own music video.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Question 1
My media product challenges and conforms to conventions of real rock music videos. It mimics elements of the Red Hot Chili Peppers' "Can't Stop" video such as characters lip syncing, but distorts the upbeat theme into one about mental health and addiction. Camera techniques like close-ups and POV shots create engagement, while dark costumes reference the genre's style. Unconventional elements include using still shots and reverse shots to create a distorted feel, and cutting the intro length for pacing. Editing with jump cuts and fades maintains energy despite experimenting with transitions.
Album Artwork
The document discusses research and planning for an album artwork project. It describes searching similar artists' albums on Google Images to analyze color schemes and styles. Research found that a dark color palette and individual, non-posed photos aligned with the indie genre. Photoshop was used to design the minimalist artwork with individual photos of band members and a red color scheme.
Task1 evaluation!
The document analyzes how the music video for Peter and the Wolf challenges, develops, and uses conventions of existing media products. It challenges conventions by having an unconventional use of camerawork and shots that don't focus on the artist's face. It develops conventions by featuring a ballerina to add an artistic element rather than usual dancing in music videos. The video also uses some conventions like close-ups of the artist playing their instrument. The album packaging and promotional poster similarly challenge conventions by having a simple, realistic style rather than flashy computer-generated designs, while still using some conventional elements like quotes on the poster.
Question 1 evaluation
The document discusses the influences and creative process behind a student music video project. It was most influenced by Carol Vernallis' concepts of editing and diegesis. The video used multiple settings of beaches and London. Close-ups of the performer were included per Andrew Goodwin. Stealomatics from other artists' videos were added. The influences of Bruno Mars, Alan Walker and Justin Bieber videos can be seen in the camerawork, editing and focus on setting. Creating special effects in After Effects was a challenging convention explored. Overall, the students learned new skills in Premiere Pro and creating an engaging music video.
A2 evaluation q1
This document evaluates how a media product uses and develops conventions of real media forms. It summarizes that the music video uses Dyer's Theory of absent presence at the start to draw viewers in. It features the performer for most of the video to develop an indie feel. Stylistic elements like water lighting, smoke effects, and silhouettes were used to develop on existing synthpop conventions. The magazine ad uses graphic designs common to 1980s album covers to indicate the genre and time period. The digipak exaggerates aspects and includes surrealistic vibes to develop the psychedelic conventions of synthpop videos.
Evaluation question 2
The combination of the main and ancillary texts is effective due to the use of synergistic elements that link the products together. Both the magazine advert and digipak use similar images of the artist and the same font for the titles to create connections between the products. Additional linking elements include the use of the same text style and inclusion of the artist's backpack in both. The digipak uses panels that show the artist in a raw way and include images of the artist and his skateboard to appeal to the target audience. While the creator feels the three products and music video were successful overall, more footage of London could have been included in the video.
Evaluation Question One
This document discusses genre conventions in media such as music, film, and literature. It focuses on how genre is important for targeting specific audiences and marketing products. In music, genres like rock have important subgenres that further define the style. The document then discusses how music videos from the indie/folk rock genre typically have smaller budgets but use filters and stylistic filming to engage audiences. Performance and narratives are common but some videos challenge conventions by combining these elements or leaving narratives ambiguous. Album covers in this genre also often feature abstract landscape photos unrelated to the artist.
Evaluation Question 1 Esme
The document discusses how the media product uses, develops, and challenges conventions of real media. It summarizes how the music video uses editing techniques like frequent cuts and focuses on the singer to engage the audience similar to Vernallis' theories. It also draws influence from other music videos through location, editing styles, and focus on the female singer. The digipak and advertisement follow conventions like the rule of thirds but challenge expectations for the genre by featuring a close-up of the artist's face to promote a new artist and connect with the audience.
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Question 1
My media product challenges and conforms to conventions of real rock music videos. It mimics elements of the Red Hot Chili Peppers' "Can't Stop" video such as characters lip syncing, but distorts the upbeat theme into one about mental health and addiction. Camera techniques like close-ups and POV shots create engagement, while dark costumes reference the genre's style. Unconventional elements include using still shots and reverse shots to create a distorted feel, and cutting the intro length for pacing. Editing with jump cuts and fades maintains energy despite experimenting with transitions.
Album Artwork
The document discusses research and planning for an album artwork project. It describes searching similar artists' albums on Google Images to analyze color schemes and styles. Research found that a dark color palette and individual, non-posed photos aligned with the indie genre. Photoshop was used to design the minimalist artwork with individual photos of band members and a red color scheme.
Task1 evaluation!
The document analyzes how the music video for Peter and the Wolf challenges, develops, and uses conventions of existing media products. It challenges conventions by having an unconventional use of camerawork and shots that don't focus on the artist's face. It develops conventions by featuring a ballerina to add an artistic element rather than usual dancing in music videos. The video also uses some conventions like close-ups of the artist playing their instrument. The album packaging and promotional poster similarly challenge conventions by having a simple, realistic style rather than flashy computer-generated designs, while still using some conventional elements like quotes on the poster.
Question 1 evaluation
The document discusses the influences and creative process behind a student music video project. It was most influenced by Carol Vernallis' concepts of editing and diegesis. The video used multiple settings of beaches and London. Close-ups of the performer were included per Andrew Goodwin. Stealomatics from other artists' videos were added. The influences of Bruno Mars, Alan Walker and Justin Bieber videos can be seen in the camerawork, editing and focus on setting. Creating special effects in After Effects was a challenging convention explored. Overall, the students learned new skills in Premiere Pro and creating an engaging music video.
A2 evaluation q1
This document evaluates how a media product uses and develops conventions of real media forms. It summarizes that the music video uses Dyer's Theory of absent presence at the start to draw viewers in. It features the performer for most of the video to develop an indie feel. Stylistic elements like water lighting, smoke effects, and silhouettes were used to develop on existing synthpop conventions. The magazine ad uses graphic designs common to 1980s album covers to indicate the genre and time period. The digipak exaggerates aspects and includes surrealistic vibes to develop the psychedelic conventions of synthpop videos.
Evaluation question 2
The combination of the main and ancillary texts is effective due to the use of synergistic elements that link the products together. Both the magazine advert and digipak use similar images of the artist and the same font for the titles to create connections between the products. Additional linking elements include the use of the same text style and inclusion of the artist's backpack in both. The digipak uses panels that show the artist in a raw way and include images of the artist and his skateboard to appeal to the target audience. While the creator feels the three products and music video were successful overall, more footage of London could have been included in the video.
Evaluation Question One
This document discusses genre conventions in media such as music, film, and literature. It focuses on how genre is important for targeting specific audiences and marketing products. In music, genres like rock have important subgenres that further define the style. The document then discusses how music videos from the indie/folk rock genre typically have smaller budgets but use filters and stylistic filming to engage audiences. Performance and narratives are common but some videos challenge conventions by combining these elements or leaving narratives ambiguous. Album covers in this genre also often feature abstract landscape photos unrelated to the artist.
Evaluation Question 1 Esme
The document discusses how the media product uses, develops, and challenges conventions of real media. It summarizes how the music video uses editing techniques like frequent cuts and focuses on the singer to engage the audience similar to Vernallis' theories. It also draws influence from other music videos through location, editing styles, and focus on the female singer. The digipak and advertisement follow conventions like the rule of thirds but challenge expectations for the genre by featuring a close-up of the artist's face to promote a new artist and connect with the audience.
Evaluation question 2
The student created three products - a music video, digipak, and magazine advert - for an artist to showcase their song. Synergy between the products was important. The artist is featured prominently in all three to connect them. Similar locations, costumes, and modern aesthetics are used. Feedback indicated the story in the video could be clearer but the ancillary products were effective in showcasing the artist. With more time, stronger location links between all three products could improve their synergy.
Q1 Evaluation: Draft 1 Unfilmed
The document discusses how the media product uses, develops, and challenges conventions of real music videos. It analyzes conventions around camera angles, shots, editing, lighting, and voyeurism found in music videos by Laura Marling, Gabrielle Aplin, Ben Howard, Florence and the Machine, and P!nk. It aims to build the identity of fictional artist "Emily" through close-up shots, but challenges typical sexualized representations of female artists described in Mulvey's "male gaze" theory. Overall, the media product develops many conventions to establish genre, while challenging aspects that did not suit its target audience.
Evaluation Question 2
The document discusses how the creator of a music video and ancillary tasks effectively captured the essence of the band. They studied the song and band's work to create original content that remained true to the band's genre. For the ancillary tasks of a poster and digipak, the creator incorporated themes from the band like imperfect vocals and humor. They designed minimalistic artwork with cartoon styles and explosions of bright color popular in modern pop/punk culture. Common themes like wolves and finding light in darkness linked the tasks and video together while conveying an anti-discrimination message identifable to the target audience. Ongoing feedback helped strengthen the tasks to effectively promote the upcoming video.
In what ways does your media product use, develop or challenge forms of conve...
The media product uses conventions from real music videos, such as narrative structure and black-and-white effects, to develop a recognizable image for the target audience. Specifically, it takes the convention of a relationship narrative from Bon Jovi's "Livin' in Sin" video and the black-and-white style from Jamey Johnson's "In Colour" video. While most artists are portrayed as older, it challenges conventions by showing a younger artist. The digipak and CD design continue the black-and-white theme for continuity across products, and include real conventions like barcodes. The ad also applies the black-and-white theme to maintain a consistent motif.
Evaluation Task 1
This document discusses how the media product challenges and develops conventions of real media products within the indie rock genre. It analyzes the conventions used in music videos by bands like The Killers and Bastille and how the documentary's music video challenges some conventions, such as showing the band clearly and including a love story, while developing others, such as using a minimalist website design. It also discusses how the conventions of album artwork and costumes are challenged to create a sense of mystery around the band.
Evaluation 2
The document discusses the effectiveness of combining a main music product (a music video) with ancillary promotional texts (a digipak and magazine advert). It summarizes how the products were designed to be interconnected through similar visuals and featuring the same artist, Morgan, in order to create an effective promotional package. Research on the target 17-23 age demographic that enjoys grime music informed both the music video's content and the locations used during filming. Key locations shown in the digipak and video help link the products together.
Crystal whites evaluation 1 final
The document discusses conventions of the indie rock music genre and how they were used and developed in the media product. Some key conventions discussed include the use of narrative to convey the emotion behind lyrics rather than for self-promotion, close-ups of the artist to create intimacy, and footage of the full band playing to emphasize the music. The media product challenges conventions by adding its own creative flair while maintaining traditions like focusing on the band through shots of them performing.
Question 2
The document discusses the effectiveness of combining a main music product with ancillary texts like a music video, website, and album cover. It notes that subtle connections were made between the products, like using the same font and featuring a bath in all materials, but that bolder colors and styles from the ancillary texts did not translate well to the music video locations. Overall, more direct incorporation of features from the ancillary texts could have improved the combination of the three products.
evaluation q1
The document discusses theories of music video conventions by Vernallis, Mulvey, and Goodwin and how they were applied in a student's music video project. Specifically, it summarizes how the student's video followed Vernallis' theory of using jump cuts and effects to engage viewers. It also drew on Goodwin's idea of connecting with viewers by looking into the camera. The student aimed to create a typical music video that amplified the song's theme of lights without significantly challenging conventions. The video was influenced by Ellie Goulding music videos and included a dancer and skaters. The ancillary materials like the digipak and poster also drew from conventions but challenged some, like not looking at the camera, to add
Ancillary task – extension 1
The document discusses how continuity was created between a music video, album poster, and digipak. Specifically, it mentions that:
1) Similar fonts, imagery of the artist, locations, and outfits were used to create visual links and strengthen the brand.
2) Minimalist designs with one main image of the artist were used to tease audiences and spur them to learn more without overwhelming them.
3) Color filters and the same protagonist/artist were featured to maintain consistency across products and avoid confusion.
4) The main song from the music video, "Calling", was advertised on the album poster and digipak to clearly connect all elements.
Eval 1 - Digipak/Magazine Advert
This document compares the elements of the created digipak and magazine advert to conventional examples of those media. It finds that most elements conform to expectations, such as including the artist, song names, and parental advisory labels. Some unconventional aspects are using black and white photography throughout and a landscape orientation for the magazine advert. The goal was to both meet audience expectations for these products while also creating uniqueness that reflects the artist's style.
AUDIENCE THEORY
The document discusses applying audience theories to a music campaign. It analyzes how encoding/decoding theory, uses and gratification theory, and concepts of preferred/negotiated/oppositional readings relate to the campaign's music video, website, and packaging. Feedback showed the younger focus group had a negotiated reading initially but a preferred reading after changes. The intended meanings were understood but some symbolism was missed due to the group's age.
EVALUATION TASK 4 (WEBSITE)
The document summarizes the process of creating a website for a fictional band called Cigarettes After Sex. Research was conducted on band websites and how they promote their music and image. A test website was made for Drake to practice website design skills. Photos were taken of the band on a photoshoot. The photos were edited in Photoshop and used on the website, along with a gif and social media links, to promote the band's image and music. Color schemes and designs were chosen to tie in with the band's indie rock genre and image of being ordinarily dressed but with extraordinary music.
EVALUATION TASK 4 (DIGIPAK)
The document discusses the planning and production process for an indie rock band's album digipak. Research was conducted on similar bands' album artwork to determine conventions. Photoshoot planning included emailing a photography student for assistance with lighting, angles, and organization. A Canon DSLR camera and lenses were used to capture high quality images of the band. Adobe Photoshop was utilized to edit photos, create album art designs, and add legal elements. A questionnaire and online graph maker were used to collect and visualize feedback on the digipak from the target audience.
In what ways does your media product use, develop or challenge forms and con...
The document discusses various forms and conventions used in music videos, including performance, narrative, camera shots, editing techniques, sound, and mise-en-scene elements. The author aimed to create a performance-based video focusing on the artist. Key elements included close-up shots of the artist singing and playing guitar to make her the central focus in a plain white room, with minimal editing and sound effects to maintain a pure, traditional style.
Evaluation Two
The combination of the main music video product and ancillary texts like the digipak and magazine poster were effective in promoting the new artist. The digipak and poster were designed to synergistically promote the video, which would in turn promote the artist. Similar greyscale color schemes and identifiable looks were used across products to clearly link them together. Influences from existing successful album designs were also drawn upon to create engaging and recognizable ancillary texts that complemented the core video product.
Evaluation question 1
- Codes and conventions in media can be technical (focused on production elements like camera angles, editing techniques, and sound) or symbolic (connotations and meanings associated with signs and representations).
- The document analyzes how the author's music video challenges conventions identified by theorist Andrew Goodwin, like including a star image, thought beats, a performance section, and narrative section.
- The author researched other music videos and decided to incorporate the performance aspect within the narrative, like in Fall Out Boy's "Young Volcanoes", rather than keeping performance and narrative separate.
- Initially wanting the video in color to use color symbolism, the author ultimately chose black and white after viewing other successful black and white
Eval question 1
The document discusses how the media product conforms to and challenges conventions of real music videos and the alternative rock genre. It follows conventions such as showing the relationship between the music and visuals, using close-ups of the band members, and choosing a gritty, abandoned location. However, it chooses not to focus on the relationship between lyrics and visuals or use a narrative concept to instead emphasize the band's musical skills. The document also discusses how the designed digipak and magazine advertisement conform to conventions like including lyrics but develop them by printing the lyrics under the CD rather than in a separate booklet.
Photography plan
This document outlines 6 proposed shots for a photography plan. Shot 1 is a long shot landscape of Dennis Street/Piccadilly in York without characters or props. Shot 2 is an establishing shot of Church Street/Patrick Pool in York without characters or props to pay respect to local music history. Shot 3 is an establishing shot of Micklegate in York, a popular bar for young people, without characters or props. Shot 4 is an over the shoulder shot inside college looking down at the robots holding a guitar. Shot 5 is a long low-angle shot inside the college dance studio of the robots holding a guitar and drink. Shot 6 is a mid-shot inside college of the robots, one looking at the camera and one on
Question 2
The document discusses the themes, visual elements, and distribution strategies for a music video and accompanying print products. The theme of confidence is portrayed through the music video's lighting, shots, and lyrics. Print products like the album cover and advertisements continue this theme through the artist's poses. A red, white, and black color scheme and Minion Pro font create consistency across items. Locations with bold colors and lighting reinforce the upbeat theme. Distribution through magazines and social media aims to expand the artist's fan base.
Evaluation: Question 1
1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
Evaluation q1
The document discusses how the author of a music video product followed and challenged conventions of the genre. They mostly conformed to conventions like using natural locations, matching edits to the song pace, and a black and white color scheme. However, they challenged conventions by using an ambiguous storyline rather than a typical love story, and experimenting with mixing black and white and color footage. For their website and digipak ancillary tasks, the author conformed to conventions like using consistent branding but challenged overly contrasting colors in favor of more complimentary tones fitting the genre.
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Evaluation question 2
The student created three products - a music video, digipak, and magazine advert - for an artist to showcase their song. Synergy between the products was important. The artist is featured prominently in all three to connect them. Similar locations, costumes, and modern aesthetics are used. Feedback indicated the story in the video could be clearer but the ancillary products were effective in showcasing the artist. With more time, stronger location links between all three products could improve their synergy.
Q1 Evaluation: Draft 1 Unfilmed
The document discusses how the media product uses, develops, and challenges conventions of real music videos. It analyzes conventions around camera angles, shots, editing, lighting, and voyeurism found in music videos by Laura Marling, Gabrielle Aplin, Ben Howard, Florence and the Machine, and P!nk. It aims to build the identity of fictional artist "Emily" through close-up shots, but challenges typical sexualized representations of female artists described in Mulvey's "male gaze" theory. Overall, the media product develops many conventions to establish genre, while challenging aspects that did not suit its target audience.
Evaluation Question 2
The document discusses how the creator of a music video and ancillary tasks effectively captured the essence of the band. They studied the song and band's work to create original content that remained true to the band's genre. For the ancillary tasks of a poster and digipak, the creator incorporated themes from the band like imperfect vocals and humor. They designed minimalistic artwork with cartoon styles and explosions of bright color popular in modern pop/punk culture. Common themes like wolves and finding light in darkness linked the tasks and video together while conveying an anti-discrimination message identifable to the target audience. Ongoing feedback helped strengthen the tasks to effectively promote the upcoming video.
In what ways does your media product use, develop or challenge forms of conve...
The media product uses conventions from real music videos, such as narrative structure and black-and-white effects, to develop a recognizable image for the target audience. Specifically, it takes the convention of a relationship narrative from Bon Jovi's "Livin' in Sin" video and the black-and-white style from Jamey Johnson's "In Colour" video. While most artists are portrayed as older, it challenges conventions by showing a younger artist. The digipak and CD design continue the black-and-white theme for continuity across products, and include real conventions like barcodes. The ad also applies the black-and-white theme to maintain a consistent motif.
Evaluation Task 1
This document discusses how the media product challenges and develops conventions of real media products within the indie rock genre. It analyzes the conventions used in music videos by bands like The Killers and Bastille and how the documentary's music video challenges some conventions, such as showing the band clearly and including a love story, while developing others, such as using a minimalist website design. It also discusses how the conventions of album artwork and costumes are challenged to create a sense of mystery around the band.
Evaluation 2
The document discusses the effectiveness of combining a main music product (a music video) with ancillary promotional texts (a digipak and magazine advert). It summarizes how the products were designed to be interconnected through similar visuals and featuring the same artist, Morgan, in order to create an effective promotional package. Research on the target 17-23 age demographic that enjoys grime music informed both the music video's content and the locations used during filming. Key locations shown in the digipak and video help link the products together.
Crystal whites evaluation 1 final
The document discusses conventions of the indie rock music genre and how they were used and developed in the media product. Some key conventions discussed include the use of narrative to convey the emotion behind lyrics rather than for self-promotion, close-ups of the artist to create intimacy, and footage of the full band playing to emphasize the music. The media product challenges conventions by adding its own creative flair while maintaining traditions like focusing on the band through shots of them performing.
Question 2
The document discusses the effectiveness of combining a main music product with ancillary texts like a music video, website, and album cover. It notes that subtle connections were made between the products, like using the same font and featuring a bath in all materials, but that bolder colors and styles from the ancillary texts did not translate well to the music video locations. Overall, more direct incorporation of features from the ancillary texts could have improved the combination of the three products.
evaluation q1
The document discusses theories of music video conventions by Vernallis, Mulvey, and Goodwin and how they were applied in a student's music video project. Specifically, it summarizes how the student's video followed Vernallis' theory of using jump cuts and effects to engage viewers. It also drew on Goodwin's idea of connecting with viewers by looking into the camera. The student aimed to create a typical music video that amplified the song's theme of lights without significantly challenging conventions. The video was influenced by Ellie Goulding music videos and included a dancer and skaters. The ancillary materials like the digipak and poster also drew from conventions but challenged some, like not looking at the camera, to add
Ancillary task – extension 1
The document discusses how continuity was created between a music video, album poster, and digipak. Specifically, it mentions that:
1) Similar fonts, imagery of the artist, locations, and outfits were used to create visual links and strengthen the brand.
2) Minimalist designs with one main image of the artist were used to tease audiences and spur them to learn more without overwhelming them.
3) Color filters and the same protagonist/artist were featured to maintain consistency across products and avoid confusion.
4) The main song from the music video, "Calling", was advertised on the album poster and digipak to clearly connect all elements.
Eval 1 - Digipak/Magazine Advert
This document compares the elements of the created digipak and magazine advert to conventional examples of those media. It finds that most elements conform to expectations, such as including the artist, song names, and parental advisory labels. Some unconventional aspects are using black and white photography throughout and a landscape orientation for the magazine advert. The goal was to both meet audience expectations for these products while also creating uniqueness that reflects the artist's style.
AUDIENCE THEORY
The document discusses applying audience theories to a music campaign. It analyzes how encoding/decoding theory, uses and gratification theory, and concepts of preferred/negotiated/oppositional readings relate to the campaign's music video, website, and packaging. Feedback showed the younger focus group had a negotiated reading initially but a preferred reading after changes. The intended meanings were understood but some symbolism was missed due to the group's age.
EVALUATION TASK 4 (WEBSITE)
The document summarizes the process of creating a website for a fictional band called Cigarettes After Sex. Research was conducted on band websites and how they promote their music and image. A test website was made for Drake to practice website design skills. Photos were taken of the band on a photoshoot. The photos were edited in Photoshop and used on the website, along with a gif and social media links, to promote the band's image and music. Color schemes and designs were chosen to tie in with the band's indie rock genre and image of being ordinarily dressed but with extraordinary music.
EVALUATION TASK 4 (DIGIPAK)
The document discusses the planning and production process for an indie rock band's album digipak. Research was conducted on similar bands' album artwork to determine conventions. Photoshoot planning included emailing a photography student for assistance with lighting, angles, and organization. A Canon DSLR camera and lenses were used to capture high quality images of the band. Adobe Photoshop was utilized to edit photos, create album art designs, and add legal elements. A questionnaire and online graph maker were used to collect and visualize feedback on the digipak from the target audience.
In what ways does your media product use, develop or challenge forms and con...
The document discusses various forms and conventions used in music videos, including performance, narrative, camera shots, editing techniques, sound, and mise-en-scene elements. The author aimed to create a performance-based video focusing on the artist. Key elements included close-up shots of the artist singing and playing guitar to make her the central focus in a plain white room, with minimal editing and sound effects to maintain a pure, traditional style.
Evaluation Two
The combination of the main music video product and ancillary texts like the digipak and magazine poster were effective in promoting the new artist. The digipak and poster were designed to synergistically promote the video, which would in turn promote the artist. Similar greyscale color schemes and identifiable looks were used across products to clearly link them together. Influences from existing successful album designs were also drawn upon to create engaging and recognizable ancillary texts that complemented the core video product.
Evaluation question 1
- Codes and conventions in media can be technical (focused on production elements like camera angles, editing techniques, and sound) or symbolic (connotations and meanings associated with signs and representations).
- The document analyzes how the author's music video challenges conventions identified by theorist Andrew Goodwin, like including a star image, thought beats, a performance section, and narrative section.
- The author researched other music videos and decided to incorporate the performance aspect within the narrative, like in Fall Out Boy's "Young Volcanoes", rather than keeping performance and narrative separate.
- Initially wanting the video in color to use color symbolism, the author ultimately chose black and white after viewing other successful black and white
Eval question 1
The document discusses how the media product conforms to and challenges conventions of real music videos and the alternative rock genre. It follows conventions such as showing the relationship between the music and visuals, using close-ups of the band members, and choosing a gritty, abandoned location. However, it chooses not to focus on the relationship between lyrics and visuals or use a narrative concept to instead emphasize the band's musical skills. The document also discusses how the designed digipak and magazine advertisement conform to conventions like including lyrics but develop them by printing the lyrics under the CD rather than in a separate booklet.
Photography plan
This document outlines 6 proposed shots for a photography plan. Shot 1 is a long shot landscape of Dennis Street/Piccadilly in York without characters or props. Shot 2 is an establishing shot of Church Street/Patrick Pool in York without characters or props to pay respect to local music history. Shot 3 is an establishing shot of Micklegate in York, a popular bar for young people, without characters or props. Shot 4 is an over the shoulder shot inside college looking down at the robots holding a guitar. Shot 5 is a long low-angle shot inside the college dance studio of the robots holding a guitar and drink. Shot 6 is a mid-shot inside college of the robots, one looking at the camera and one on
Question 2
The document discusses the themes, visual elements, and distribution strategies for a music video and accompanying print products. The theme of confidence is portrayed through the music video's lighting, shots, and lyrics. Print products like the album cover and advertisements continue this theme through the artist's poses. A red, white, and black color scheme and Minion Pro font create consistency across items. Locations with bold colors and lighting reinforce the upbeat theme. Distribution through magazines and social media aims to expand the artist's fan base.
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Similar to Q1
Evaluation: Question 1
1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
Evaluation q1
The document discusses how the author of a music video product followed and challenged conventions of the genre. They mostly conformed to conventions like using natural locations, matching edits to the song pace, and a black and white color scheme. However, they challenged conventions by using an ambiguous storyline rather than a typical love story, and experimenting with mixing black and white and color footage. For their website and digipak ancillary tasks, the author conformed to conventions like using consistent branding but challenged overly contrasting colors in favor of more complimentary tones fitting the genre.
Evaluation
The document discusses a music video created for an indie band called The Wolvves. It seeks to promote the band in a style similar to real indie music videos on YouTube. Audience feedback was incorporated which led to adding more off-stage footage of the band to break up the performance clips. The print product and music video were designed to have a consistent scruffy, rebellious style through illustrations and color schemes to effectively promote the band across mediums. New media technologies facilitated efficient online research, planning, distribution and evaluation.
Evaluation
The document discusses a music video created for an indie band called The Wolvves. It summarizes the following:
1) The music video was created in the style of a video diary or documentary to promote the band. Shots were handheld to give it a homemade, authentic feel.
2) Research on similar indie music videos informed the style and composition of the video. Conventions like close-ups, performances, and behind-the-scenes footage were used.
3) Audience feedback helped improve the video by adding more off-stage footage and varying shots to avoid repetition. Shots were manipulated to better match the tempo of the music.
Megs media powerpoint
The document discusses audience feedback received during the creation of a music video, website, and digital pack for an artist named Summer Thor. Key points:
- Audience research helped determine that the video should include both performance and narrative elements and that the artist should be dressed in light, floaty clothes.
- Feedback on mood boards and images helped decide the style and look for the artist's costumes, makeup, and overall brand identity.
- The name "Summer Thor" was the most popular choice for the artist after getting input from the target audience.
- Track listings and album titles were adjusted based on audience opinions to better fit the overall theme and message.
- Images and layouts for the digital
Final media yo
The document discusses how the author used various media technologies during the research, planning, construction, and evaluation of their music video project. During research, they used the internet to find information on their band and view other music videos through YouTube. They also watched music channels on TV. For planning, they created a Facebook group to survey their target audience. For construction, they used a DSLR camera and Adobe Lightroom to edit the stop-motion animation footage. Finally, to evaluate the project, they created an online survey using Survey Monkey to collect audience feedback. The author learned that their target audience aligned with their vision and found the video successful.
evaluation final
The document discusses how the author used various media technologies during the research, planning, construction, and evaluation of their music video project. During research, they used the internet to find information on their band and view other music videos through YouTube. They also watched music channels on TV. For planning, they created a Facebook group to survey their target audience. For construction, they used a DSLR camera and Adobe Lightroom to edit the stop-motion animation footage. Finally, to evaluate the project, they created an online survey using Survey Monkey to collect audience feedback. The author learned that their target audience aligned with their vision and found the video successful.
Evalques1pdf
The document discusses how the creator of a music video product followed conventions of the genre to make the video appealing and familiar to the target audience, while also experimenting with some unconventional elements. Specifically, the creator shot portions of the indie/acoustic music video in natural, rustic locations commonly used in other videos in the genre. While mostly adhering to conventions like matching cuts to the song's pace, the creator uniquely edited the entire video in black and white to emphasize emotion. The creator also ambiguously challenged romance-focused narrative conventions to match the song's theme of loss. Websites and packaging for the song were designed with brand identity in mind by following exemplars while also experimenting somewhat with color schemes.
A2 media studies evaluation
The document provides an evaluation of a media studies assignment where the student created a music video and accompanying marketing materials for an artist. The summary analyzes how the student's project used and developed conventions of real music videos and marketing products. Feedback from audiences helped the student improve the relationship between lyrics and visuals, and the intertextuality across the different products. The student also reflects on using various media technologies in creating, researching, planning and evaluating their project, and what they would change for next time, such as choosing a more upbeat song.
Question 1 evaluation
The document discusses various theories and conventions of real music videos, websites, and digipaks that the student considered when creating their own media products. It examines how the student's music video follows conventions related to lyrics, genre, camerawork, editing, and exhibitionism. It also analyzes how the student's digipak and website compare to common conventions in terms of layout, colors, images, and navigation while striving to be unique. Overall, the student believes their products obey many conventions to appear professional while also challenging conventions to distinguish their "brand."
Evaluation
My music video challenged conventions in some ways but also used and developed conventions commonly seen in other music videos. It included a narrative story of a couple on a date alongside footage of the artist singing, and was shot in two locations, a bowling alley and recording studio, rather than just one. The editing included slow motion and title cards at the beginning. My digipak and magazine advertisement used standard design elements like prominent images and text but developed the idea of dripping paint graphics to clearly relate the two ancillary texts.
Media evaluation question 1
The document discusses typical conventions used in music videos and how the student incorporated those conventions in their own music video and related digipak. Some key conventions discussed include the use of various camera shots, editing techniques like jump cuts and transitions, mise-en-scene to represent importance through lighting and props, and common themes like narrative-based videos. The student explains how they researched conventions to develop their idea about the impacts of religion, and how they shot and edited their video to effectively portray emotions and relate to the audience. For their digipak, the student followed conventions like displaying the artist and album but also subverted expectations by using an unusual image and inverted orientation.
Evaluation
The document discusses several conventions that are commonly present in music videos:
1. Relationships between the lyrics/music and the visuals, with the visuals illustrating, amplifying, or contradicting the lyrics/music.
2. Genre-related styles and symbols.
3. Multiple close-ups of the main artist.
4. Voyeurism, especially regarding females.
5. References to other media texts.
The document then examines how these conventions were incorporated or not incorporated into the creator's own music video and ancillary products based on audience feedback and the goals of accurately portraying the artist and song.
Media evaluation question 1
The document discusses how the media product develops and challenges conventions of real media products.
It develops conventions by using typical indie pop music video elements like low-budget locations, simple props, modern costumes, and narrative/performance elements. However, it also challenges conventions by using fragmented narrative, abstract props, and lack of structure to represent bipolar disorder symptoms realistically.
The document also discusses how conventions are developed in the ancillary texts through typical design elements, but are challenged through unique styles and focus on the artist over props.
Question 1 evaluation
The document discusses how the student's media products compare to conventions of real music videos, websites, and digipaks. It examines the theories of general music video conventions, as well as those proposed by Andrew Goodwin. The student analyzes their music video, finding it follows conventions regarding lyrics, tempo, genre, camerawork, and exhibitionism. Their digipak and website also adhere to common conventions regarding layout, colors, and navigation while incorporating some unique elements. Overall, the student believes their products successfully use and develop conventions to create a cohesive brand identity.
A2 media evaluationnew
1) The document evaluates a music video, CD cover, and magazine advertisement created as part of a media studies project. It discusses how the products used conventions of real media while also challenging some conventions.
2) Specific conventions used included revealing clothing, dancing, syncing video to lyrics, and using the artist's image prominently. Conventions challenged included more modest clothing and a non-traditional CD cover color scheme.
3) Feedback was gathered from the target audience and new media technologies like Final Cut Pro were used. Overall the project reinforced conventions but in a way appropriate to the goals of the artist and song.
Evaluation question magazine
The document discusses the conventions used in media products like music videos, as well as how the author's products both follow and challenge some of these conventions. Specifically:
- The author's music video includes performance elements and lip syncing to connect to the song, but challenges conventions by showing both the male protagonist and a female lip syncing to represent the song's perspective.
- Elements like costumes, fonts, and imagery are carried over across the music video, album packaging, and advertisement to create cohesion and a recognizable brand.
- The author aimed to both utilize standard conventions like promotional information but also add their own style and narrative, such as setting the products in a 1950s era, to make their
A2 media evaluation
This document provides an evaluation of a media project involving a music video and accompanying materials. It discusses how the project used conventions of real music videos, such as focusing on dancing, while also challenging some conventions by portraying the artist in a modest way and with a message of female independence. Feedback from audiences helped improve the final products. New media technologies like Final Cut Pro and design software were used at various stages of planning, production, and evaluation. Overall, the project reinforced some conventions of the genre while also updating them for a modern audience.
A2 media evaluationnew
1) The document evaluates a music video, CD cover, and magazine advertisement created as part of a media studies project. It discusses how the products used conventions of real media while also challenging some conventions.
2) Specific conventions used included revealing clothing, dancing, syncing video to lyrics, and using the artist's image prominently. Conventions challenged included more modest clothing and a non-traditional CD cover color scheme.
3) Feedback was gathered from the target audience and new media technologies like Final Cut Pro were used. Overall the project reinforced conventions but in a way appropriate to the goals of the artist and song.
A2 media evaluation
This document provides an evaluation of a media project involving a music video and accompanying materials. It discusses how the project used conventions of real music videos, such as including dancing, while also challenging some conventions by portraying the artist in a modest way without overly emphasizing sexuality. Audience feedback was gathered and new media technologies like Final Cut Pro were used. The evaluation reflects on what was learned and discusses comparisons between the project's music video and conventions found in other dancehall genre videos.
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Q3
The creator received feedback on their music video which showed photographs climbing up a scarf and leg that some viewers mistook for letters. To improve clarity, they would make the overall theme and narrative clearer. Audience feedback indicated the stop motion effects and combining song with action were most effective. The creator learned not to assume audiences will catch minute details, to include more stop motion, it is popular, and high production values are not needed for a well-made video as audiences appreciate the effort of stop motion.
Q2
The document discusses how three media products - a music video, DVD digipak, and magazine advert - were designed to have consistent themes and visual elements to effectively promote a folk band called My Bubba & Mi. Key points of consistency included using rural imagery and locations from the music video in the digipak, incorporating a brown paper theme and reused photographs throughout, and styling the artist similarly across products to maintain the rustic aesthetic suited to the band's genre.
Q4
The document discusses how new media technologies were used at various stages of a music video project, including research, planning, and construction. PowerPoint was used to present research findings on music video directors and genres. Online tutorials and weather websites informed the planning process. A camera, Photoshop, and Premiere Pro were utilized during the construction stage to film footage, add effects, and edit together the final video.
Upload Photoshop Step By Step For Music Magazine
The document provides a step-by-step guide for creating a contents page for a music magazine in Photoshop. It outlines 11 steps including creating layers for text boxes, headings, writing, pictures and page numbers to build out the design of the contents page. Layers are used to add elements like colored backgrounds, text, boxes and images in multiple steps to construct the final contents page layout.
Upload Photoshop Step By Step For Music Magazine
The document provides a step-by-step guide for creating a contents page for a music magazine in Photoshop. It outlines 11 steps including creating layers for text boxes, headings, writing, pictures and page numbers to build out the design of the contents page. Layers are used to add elements like colored backgrounds, text, boxes and images in successive steps to construct the final contents page layout.
-Photoshop Step By Step For Music Magazine
The document provides a step-by-step guide for creating a contents page for a music magazine in Photoshop. It outlines 11 steps including creating layers for text boxes, headings, writing, pictures and page numbers to build out the design of the contents page. Layers are used to add elements like colored backgrounds, text, boxes and images in successive steps to construct the final contents page layout.
-Photoshop Step By Step For Music Magazine
The document provides step-by-step instructions for creating a contents page layout in Photoshop for a music magazine, including making layers for text boxes, headings, page numbers, editor's message, contact information, and adding/editing pictures with corresponding page numbers. Key layers include coloring the background, adding the "Contents" text, creating nested text boxes to contain headings and sections, and placing edited pictures between written sections.
Photoshop Step By Step For Music Magazine Double Page Spread
The document provides instructions for creating a double page spread in Photoshop for a music magazine. It details coloring in two A4 pages, adding a title and introduction using a consistent font, copying an interview from a word document and formatting it to match, editing and adding two pictures to the spread, and including page numbers before flattening layers.
Photoshop Step By Step For Music Magazine Contents Page
The document provides a step-by-step guide for creating a contents page for a music magazine in Photoshop. It lists 11 steps including making layers for coloring in a background, adding text boxes and layers for headings, page numbers, editor's messages, contact information, and inserting and numbering images.
Photoshop Step By Step For Music Magazine Contents
The document provides a step-by-step guide for creating a contents page for a music magazine in Photoshop. It lists 11 steps including making layers for coloring in a background, adding text boxes and layers for headings, page numbers, editor's messages, contact information, and inserting and numbering images.
Front Cover
The document provides a 7-step process for designing a music magazine cover in Photoshop. It involves: 1) Taking a suitable cover photo and uploading it. 2) Editing the photo size and color. 3) Adding a skyline graphic and cover text. 4) Adding a bottom cover line. 5) Creating a masthead font. 6) Adding a pull quote text. 7) Including a barcode, price, and issue details.
Double Page Spread
The document provides instructions for creating a double page spread in Photoshop for a music magazine. It details coloring in two A4 pages, adding a title and introduction using a consistent font, copying an interview from a word document and formatting it to match, editing and adding two pictures to the spread, and adding page numbers before flattening layers to finish the page.
Record Labels
There are four major record labels in the UK: Sony BMG, Universal Music Group, EMI, and Warner Music Group. Sony BMG was formerly jointly owned but Sony now has full control and represents artists like Beyonce, Elvis, and Michael Jackson. Universal Music Group is the largest and owns Universal Music Publishing Group, representing Kanye West, Stevie Wonder, and Fall Out Boy. EMI holds the world's largest music publisher award for 10 years and artists like Frank Sinatra, The Beatles, and Coldplay. Warner Music Group also has a music publishing arm and artists including Aretha Franklin, Guns N' Roses, and The Prodigy.
Media Studies Music Magazine
The document summarizes the results of a survey conducted to help plan a new music magazine for 16-21 year olds. Key findings include:
- Most respondents were female and 16 years old.
- Popular music genres included charts/recent music and metal.
- Interviews and free CDs/posters encouraged buying existing magazines.
- Respondents wanted to see known bands featured and were interested in new, unsigned bands.
- Popular spare time activities included time with friends and listening to music.
- Money was typically spent on clothes, CDs, gigs, and going out.
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Q1
- 1. In what ways does your media product use, develop and challenge forms and conventions of real media products?
- 3. Other media products and inspiration: The main reason for me wanting to produce a stop-motion video, other than to challenge myself, was because of already being a fan of the work Angela and Ithyle. My favourite being the video for Lost Things (Sleepwaking by A Fine Frenzy). Stop motion animation is becoming more and more popular in the media today, now being used in adverts for Amazon Kindle and eBay. I wanted to make something which is quite new to audiences and will hopefully progress and develop in the future. Stop motion is also likely to intrigue the audience because they may not realise, at first, the video is made wholly from photographs and the scenes which seem impossible (photographs up the body, scarf putting on itself) will interest them, making them want to carry on watching.
- 6. Also challenges forms and conventions of real media products in the way the artist doesn’t lip sync to the song... I did this because I wanted to portray the artist as sombre and almost morbid so that the visuals correlated with the lyrics of the song. This isn’t usually the case in many popular music videos. According to MTV, this weeks top music videos are ‘Don’t hold your breathe’ by Nicole Scherzinger, ‘Just can’t get enough’ by Black Eyed Peas and ‘Someone like you’ by Adele; all of which include lip syncing as their main feature. I wanted my music video to be more meaningful, analytical and symbolic so that the audience is intrigued to watch more.