The creator received feedback on their music video which showed photographs climbing up a scarf and leg that some viewers mistook for letters. To improve clarity, they would make the overall theme and narrative clearer. Audience feedback indicated the stop motion effects and combining song with action were most effective. The creator learned not to assume audiences will catch minute details, to include more stop motion, it is popular, and high production values are not needed for a well-made video as audiences appreciate the effort of stop motion.

1. What have you learned from your audience feedback?

2. Responses:

4. Responses:

5. Improvements which could have been made:Many people, when receiving feedback seem to think the photographs were letters. However I did show the photos going up the scarf and when the single photo climbed up her leg near the beginning. If improving this video, id have to make this clearer so that an overall theme and narrative is identified.What are the most effective features of the music video? The stop motion effect and the combination of song and action proved most popular with the audience.

6. What I’ve learnt:To not assume audiences will analyze and take note of minute details

7. To include more stop-motion based tricks where necessary

8. Stop-motion has definitely been popular with the audience in their feedback

9. Music videos do not have to be overly stylized and up to date with high technology to be considered well made

10. The audience is aware of how long stop-motion takes and the effort it requires so it’s well worth it in the end!