1. eBuddy case study
THE OBJECTIVE
To promote the XMS app to a wider audience
across different mobile platforms.
THE SOLUTION
1. Used sponsored app placement in the
Opera Mobile Store to address 60 million
monthly users of the store.
2. Used banner placement on the Homepage
of Opera Mini to address 260 Million Opera
Mini monthly users.
THE RESULTS
• Increased number of downloads from
800 up to 13 000 /day
• More than 2 200 000 daily impressions
• Great visibility by new users
• Total downloads in Opera: 1 444 741
1,444,741
total downloads
2,200,000
impressions/day
13,000
downloads/day
Opera Mobile Store COPYRIGHT © 2013 OPERA SOFTWARE ASA. ALL RIGHTS RESERVED.
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13 000
12 000
11 000
10 000
9 000
8 000
7 000
6 000
5 000
4 000
3 000
2 000
1 000
1625%
inc
rease!
Daily Downloads
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