The document outlines the structure and key personnel of Project Better Energy Ltd, highlighting the backgrounds of executives like Colin Wood and Andy Parker. It also discusses the importance of quick responses to web leads based on a MIT study, demonstrating how response times significantly affect engagement and sales success. Pyraleads solutions are presented as tools to improve contact timings and lead conversion rates, showing significant improvements in various industries post-implementation.

2. Company Structure
Andy Parker
Head of Business Development
Llion Jones
CEO
Thy Tang
CTO
Andrew Walton-Green
Chairman of Project
Better Energy Ltd
Colin Wood
CFO
Andrew Littlejohn
Business Structure & Legal
Llion Jones was a Director within the Berkshire
Hathaway Group for over 15yrs before moving
to a Directors role within a FTSE100 company.
Before going into General Management he
worked his way up through the Sales &
Marketing function of the company and
therefore has probably a greater understanding
of the pressures that bringing in a greater ROI
brings to the Sales & Marketing Departments.
Andrew Parker has played a vital role in building
several companies from the ground up, his most
recent boasts a turnover of over £200 Million in
the space of four years from a standing start,
with zero initial investment! He has also built
a successful mortgage and loan brokerage in
addition to a successful employed career in
insurance sales.
Former US Marine with specialty in computer
science. A self-made serial entrepreneur with
CTO experiences ranging from founding small
companies and startups to working with
distributed teams in large, multinational
corporations. The key driver of business
development and innovation.

3. Mission Statement
To help our clients improve the quality,
quantity and efficiency of securing
new customers while enhancing their
reputation, regulatory compliance and
"bang for buck" from their current online
marketing expenditure.

4. MIT Study
Conducted by Dr. James B Oldroyd in 2007
The study was over 3yrs and took data across 6 different
industry sectors.
Ave response time from web enquiry to 1st contact attempt 19:32hrs
The average response time for a web lead to making an actual
contact was 54hrs 5mins
Only 0.6% of enquiries were responded to within 5 mins
The study showed that the odds of contacting a prospect is
4 times higher within the first 5 mins than between 5-10 mins.
After 30 mins you are 21 times less likely to contact a prospect.
On average it takes 7 attempts to speak to a prospect

5. MIT Study cont
The study also addressed the top problems faced by the Sales &
Marketing functions
56.9% of Sales & Marketing Directors were dissatisfied by the
quality of the leads
46.1% were displeased by the contact rate they were achieving
and a further 28.3% were NOT aware what their contact rate was
before the study

6. Why is speed of contact important?
You Know Where They Are
When a person submits a lead in a web form, you know where they are at that exact moment:
they are at their computer desk, probably right near their phone. We call this “presence”. If you
call them immediately, they answer. If you wait, they move on to something else, often away
from their phone.
Highest Interest or Need
People search the Internet because they want things now. Interest and need wane quickly.
A few days later they often don’t even remember they submitted a lead. Immediacy of response
hits the respondent at their highest point of interest or need.
The “Wow” Effect
Our clients’ sales representatives often experience the “wow effect” when our technology
contacts a person who submitted a lead in less than 3 seconds.
We are reminded of the early days of caller id when people answered a call and said the name
of the caller. What surprised initially will soon be commonplace. First impressions continue to
have a strong influence on trust and relationships.
The respondent quite often reacts with, “wow, that was fast! You are impressive.” We have been
told that they feel that the sales representative must be really on top of things, and that is the
kind of person and company they want servicing their account.
Salespeople know that simply being able to contact somebody can make the difference
between a sale or not. Marketers may not be as aware of this.

7. Pyraleads Solutions
We have addressed both speed and quality
issues as well as giving the end user a
better experience. Thus enhancing their
perception of our customers.

8. The Customer Journey with Pyraleads
A prospect is driven to a website via the Marketing Dept
The prospect fills and submits their details
The prospects’ phone rings immediately with a message which
prompts the prospect to “Press 1”, thus making the call a
“Double Opt In”
The call then comes into the call centre as a “Hot Lead”

9. Optional Add On
A pop up box appears with a message “Thank you for your enquiry.
We will call you from 0123456789 immediately, please Click the
YES button to proceed and Press 1 when prompted” thus making
it a triple Opt In
If the prospect presses NO another option box appears to give
the prospect the chance to enter a day & time for a call back
The Pyraleads “tech” will then send the prospect an SMS 1hr before
the requested time to remind them of the call time
The Pyraleads “tech” will then call the prospect at the requested
time with the same “Opt In”
We also have an SMS Platform which has the Instant Connectivity
built in as well

10. The Benefits
Quicker contact with prospect thus taking them out of the market
place, and catches them whilst the product is still at the forefront
of their minds.
Double/Triple “Opt In” which in the ever changing regulatory
environment will tick ALL the boxes
Filters the “HOT Prospects” and delivers them to the call centre
Better attitude within call centre staff in dealing with these calls,
thus increasing even further the likelihood of converting
Improves Call Centre efficiency

11. Some Case Studies
Since using Pyraleads
their contact rate is
currently standing at
Company A Company B Company C
In the Renewable Energy
Sector, had a contact
rate averaging at
13% pre Pyraleads.
43%
their post Pyraleads
contact rate is
In the Finance Industry,
had a pre Pyraleads
contact rate of 27%,
43%
their post Pyraleads
contact rate is
In the Debt Management
Industry, and had a pre
Pyraleads contact rate
of 32%,
52%