- Telephone marketing is changing as more customers use cell phones and smartphones, with over 280 million mobile phones in use by Americans. Customers now have 24/7 access to information on their phones and use this connectivity to shop.
- A survey of tire dealers found that most answered calls promptly and provided friendly, helpful service. However, some could improve by asking for the caller's name and permission before putting them on hold.
- Effective telephone marketing, whether inbound or outbound, requires being aware of respecting customers' time when using mobile devices, listening carefully, following up in a timely manner, and using new wireless technologies to build loyalty and referrals.
Buying process examples, a peek into the buyer's mind!Ashraf Osman
The buying process is pretty much the same when we buy/acquire/purchase anything.
I am sharing with you 4 examples to take you though the buying process steps for each example: Upgrade business server, buy a new car, move your kid to a new school and change your mobile phone operator.
The stages are the same in all cases .. read and enjoy and if you need me to develop the steps for any other case just give me a shout ... I'm always there and ready to help
Buying process examples, a peek into the buyer's mind!Ashraf Osman
The buying process is pretty much the same when we buy/acquire/purchase anything.
I am sharing with you 4 examples to take you though the buying process steps for each example: Upgrade business server, buy a new car, move your kid to a new school and change your mobile phone operator.
The stages are the same in all cases .. read and enjoy and if you need me to develop the steps for any other case just give me a shout ... I'm always there and ready to help
All things Tele marketing slide reviewed by SalesDialers.comSalesDialers.com
SalesDialers.com has a A plus review with the BBB. Sales Dialers is an award winning hosted web based dialer CRM. It is the leading tele marketing dialer for insurance agents and Realtors. SalesDialers tags pride in having the most features at the best price on the market.
The Phone’s Importance and Analyzing Your CallsCall Sumo
More than 90% of adults in the US own a smartphone. That's why its essential for businesses to track and analyze their calls to find where they're all coming from.
Being able to close a sale over the phone consistently is an important skill for an insurance agent to have.
This white paper shows tips and techniques based on the experiences of the industries top producing agents to help you do so. https://www.linkedin.com/pulse/20140608222721-34696586-how-to-sell-insurance-over-the-phone-like-a-pro?
In a down economy, many business owners feel the pinch and are quick to cut expenses. What expenses should be cut? Unfortunately, all too many times, a decision is made to cut back on marketing. (Sales staff, advertising, direct marketing, networking, etc.)
By cutting marketing, business owners could actually be missing new sales growth opportunities. In an economic downturn there is a huge opportunity to invest in marketing to capture more market share, as your competition runs into trouble and makes the mistake of cutting back their marketing. Your competitors may not have the foresight or the capital to make good marketing decisions. By investing in effective marketing during an economic downturn, it puts your company in a better position when the economy rebounds.
Instead of making a decision to cut marketing, it would be better to re-evaluate your marketing plans to make sure they are most effective. Knowing where to spend your marketing dollars and why, is critical in getting the best return on investment. This is where having an effective marketing plan is invaluable when times get tough.
Whether you have a marketing plan or not, here are some tips that can assist you in doing effective marketing in economic downturns.
Finance training is helpful for every person related to finance, marketing department in an organization. If F&I training is provided to your employees, it can benefit to increase the sale of your product. Register yourself for training with Finance Manager Training.
4 Common Mistakes To Avoid On Your First Call With The ClientNuSchool
Your first call with the client is crucial.
Nailing this call can pay the rent next month! This presentation will give you great tips for how to take this call like a boss. Simple and straight forward tips, that anyone can use.
Head to www.thenuschool.com for more fresh advice for creative professionals.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
All things Tele marketing slide reviewed by SalesDialers.comSalesDialers.com
SalesDialers.com has a A plus review with the BBB. Sales Dialers is an award winning hosted web based dialer CRM. It is the leading tele marketing dialer for insurance agents and Realtors. SalesDialers tags pride in having the most features at the best price on the market.
The Phone’s Importance and Analyzing Your CallsCall Sumo
More than 90% of adults in the US own a smartphone. That's why its essential for businesses to track and analyze their calls to find where they're all coming from.
Being able to close a sale over the phone consistently is an important skill for an insurance agent to have.
This white paper shows tips and techniques based on the experiences of the industries top producing agents to help you do so. https://www.linkedin.com/pulse/20140608222721-34696586-how-to-sell-insurance-over-the-phone-like-a-pro?
In a down economy, many business owners feel the pinch and are quick to cut expenses. What expenses should be cut? Unfortunately, all too many times, a decision is made to cut back on marketing. (Sales staff, advertising, direct marketing, networking, etc.)
By cutting marketing, business owners could actually be missing new sales growth opportunities. In an economic downturn there is a huge opportunity to invest in marketing to capture more market share, as your competition runs into trouble and makes the mistake of cutting back their marketing. Your competitors may not have the foresight or the capital to make good marketing decisions. By investing in effective marketing during an economic downturn, it puts your company in a better position when the economy rebounds.
Instead of making a decision to cut marketing, it would be better to re-evaluate your marketing plans to make sure they are most effective. Knowing where to spend your marketing dollars and why, is critical in getting the best return on investment. This is where having an effective marketing plan is invaluable when times get tough.
Whether you have a marketing plan or not, here are some tips that can assist you in doing effective marketing in economic downturns.
Finance training is helpful for every person related to finance, marketing department in an organization. If F&I training is provided to your employees, it can benefit to increase the sale of your product. Register yourself for training with Finance Manager Training.
4 Common Mistakes To Avoid On Your First Call With The ClientNuSchool
Your first call with the client is crucial.
Nailing this call can pay the rent next month! This presentation will give you great tips for how to take this call like a boss. Simple and straight forward tips, that anyone can use.
Head to www.thenuschool.com for more fresh advice for creative professionals.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
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The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
Telephone marketing in transition
1. May 09, 2011
Telephone marketing in transition
Addressing creative new ways customers shop for tires
by Richard Morgan
When the telephone rings at your store, the odds are better than two to one that your customer or prospect is
using a cell phone or one of the newer “smartphones.” Today, there are more than 280 million mobile phones in
use by about 80% of Americans, age 18 and above.
In one recent survey, 75% of respondents said they keep their cell phones on and within reach during waking
hours! Most users feel that the cell phone has made their life easier by providing instant wireless access
wherever they happen to be at the time. There are many funny stories about cell phone call locations.
The days of wired telephone service are numbered. For example, last month, I cancelled my land line business
telephone service and ported the existing number to my new Blackberry smartphone.
From the time on March 10, 1876, when Alexander Graham Bell spoke the first sentence into his invention, the
telephone has become an essential communication device. Telephone use, both personal and business, exploded
during the ensuing decades. Perhaps you may still recall the black, rotary dial models, connected by operators
using a tangle of wires. I sure remember them. Today, most equipment is digital, wireless, mobile, and with
Internet connectivity built in.
The changes actually have made telephone use even more vital to a tire dealer’s success. Customers and
prospects have immediate access to an enormous amount of information, and they use their 24/7 connectivity to
shop and find the products and services they need.
Although telephone technology has rapidly evolved in the past few years, the need for friendly, attentive
telephone etiquette remains the same. A caller determines his or her first impression of your company during
the first half-minute of your conversation. The person answering your telephone is the whole company during
those crucial moments.
You need repeat business and referrals from delighted customers. That means you should pay particular
attention to your firm’s telephone etiquette.
2. • For Pete’s sake, avoid putting mobile phone users on hold for lengthy periods. Delays on hold eat valuable cell
phone minutes.
• Show that you value the caller’s time. If you must put someone on hold, check back every 30 to 45 seconds or
your caller may think he or she is no longer connected, hang up, and call your competitor! If you cannot connect
the caller quickly, ask if it would be better to take the caller’s number and have your person call them back
shortly.
• Just as the first few seconds of a call create the caller’s first impression of your operation, the last seconds
establish the caller’s final opinion. Try to end on a brief, but friendly note. People will sense your smile.
I am the curious type, so I decided to make a few calls to a random sample of tire dealers and determine a
subjective range of telephone etiquette. I made seven calls to tire dealers in five states, coast to coast. Three
were to locations of major independent chains. Four were independent tire dealers. All seven dealers responded
pretty well.
Answering the call
All seven answered my call promptly in one or two rings. In three cases, I was asked to hold, but my wait on
hold only lasted from three to 12 seconds.
The initial store greetings varied. In five cases, the greetings were OK. The usual answer was the dealer’s name,
along with the person’s name, and “How may I help you?” The greetings were friendly and not too long-
winded.
Two dealers used a central operator who then directed my call to someone else who could help me. The process
was efficient, but a bit less friendly at the beginning of the call.
One fellow at a major chain in Maryland answered on the first ring but he spoke too fast and I missed both the
dealership name and his name. I had to ask him to repeat. He was friendly and helpful once we began to talk
tires.
Every dealer quoted me prices on four new tires for my car after I told them the make and model, and the tire
size I was using. They asked about my type of driving, or about the type of tire that I was interested in buying.
Four of the seven dealers offered more than one brand, discussing different mileage warranties and quoting a
range of prices. The other three made a single recommendation based on my stated desire for a touring tire with
long life.
Prices for four P215/60R16 tires ranged between $420 and $670 installed, tax included, depending on brand and
mileage warranty. The quotes covered 11 different tire brand and model combinations.
One dealer in Erie, Pa., listed for me all of the extras that were in the final price, including computer balancing,
rotations, alignment checks, road hazard warranty, and nitrogen inflation.
Looking back on my conversations, I must give Anthony, the independent tire dealer in Erie, the nod for my
best telephone tire shopping experience. He was friendly, helpful, and he provided extra information that made
me want to buy from him. Anthony was also one of the three dealers who actually asked for my business or
asked me to call back and give them the last shot at the deal.
3. Oddly enough, not one dealer asked for my name. It is easy to overcome that shortcoming. Politely asking for
the caller’s name can create a stronger person-to-person link. The dealer should then repeat the caller’s name
during the conversation.
Why not call your own store(s), and pose as a potential customer? You will quickly learn how well, or how
poorly, your company handles customer and prospect calls.
Effective inbound calls
Most tire dealers will say that their customers are “Number One.” Does the manner in which your people handle
telephone calls show that customers are “Number One” over the phone, too?
Studies show that the tone one uses on the telephone conveys as much or more than the words used. Your tone
of voice is a major part of your message, so take a deep breath and answer with a smile. Do you not appreciate a
friendly, helpful voice when you make a call? Look at it this way, a caller could constitute a piece of your next
paycheck.
• Slow down a little when you pick up the telephone. State the company’s name and your own name, then ask
how you may help the caller. It is important to remember that cell phone reception varies and may not be as
clear as a land line connection. Keep the conversation on a friendly person-to-person level.
• Answer questions quickly, politely, and fully. Put your customer’s time and needs ahead of your own busy
schedule.
• Try to avoid background noise and other distractions.
• Listen and get the caller’s name and concerns right the first time.
• Remember, your tone of voice is important, perhaps the most important, part of your message.
• Try to avoid sending a caller to “voice mail jail.” If you feel you must put the caller into voice mail, be sure to
ask their permission to do so first. Gaining the caller’s permission makes all the difference in how your caller
perceives voice mail.
Effective outbound calls
Telemarketing can reduce your sales cycle time and improve your success ratio. Because so many of your
customers and prospects now use wireless mobile devices, you must be acutely aware of their time.
The Boy Scout motto, “Be prepared,” is good advice when calling out. Proper telephone etiquette is essential
when making outbound telephone sales calls.
• Know in advance with whom you need to speak. If you call another business and you are not sure who to ask
for, start at the top of the hierarchy and work down.
• Respect your prospect’s time. Ask for permission to continue the conversation after the first greeting. “Is this a
good time to talk?”
• If necessary, schedule a specific call back time.
4. • Have a list of specific things you want to know. A useful format is to ask a question, listen carefully to the
answer, quickly confirm what you understood your prospect to say, and then ask your next question. Stay
focused.
If you are unable to make any progress, try a different approach. Most salespeople surrender after just one try.
Persistence pays.
When the prospect needs more information, try to advance your sales process. There is a big difference between
advancing and merely continuing the process. You advance when you get the prospect’s verbal commitment to
review any additional information you send, and set up a date and time for your call back. When your prospect
refuses to agree to review or schedule your next call, it is likely that you are simply getting the old brush-off.
Customer follow-up is another helpful form of outbound marketing. Many car dealerships call service
customers a day or two after a visit to make sure the customer is happy with the products and services. Make the
calls during brief lulls in activity. A call may result in a raving fan or it may call for some remedial action that
helps you retain an unhappy customer. Car manufacturers audit their dealers’ customer satisfaction; why not
make the same effort?
Wireless marketing opportunities
The explosive growth of smartphones means new ways to market your tires and services. You now can reach a
vast audience of mobile phone users instantly and at a much lower cost.
Instant wireless communication allows tire dealers to build tighter relationships with customers and gain more
new business referrals. Applications now exist that allow merchants to create and redeem gift cards, loyalty
plans, and coupons electronically. Offers reach potential buyers at the speed of light, and without the usual
printing and mailing expenses.
Smartphones make it easy for your customers to pass along your offers to their networks of friends, using
Facebook, Twitter, LinkedIn and other social networks. You can even create coupons that customers cannot
use, but only pass on to friends. You can create new business through this new mode of customer referrals.
It pays to get closer to customers and stay tuned to their levels of satisfaction. Today, online blogs allow
customers to tell the world whether they are happy or unhappy with a particular company. You may be
surprised to find that customers are rating you daily on one or more local review blogs. Determine if blogs are
already rating your business. If they are not, you may want to consider adding a blog page to your existing Web
site to make it easy to gather and monitor customer feedback.
Instant wireless communication is now a fact of business life. Customers have creative new ways to shop for
tires and automotive services both online and by telephone. What has not changed yet is your need for correct
telephone etiquette, a friendly tone of voice, and a knowledgeable person who sincerely wants to make it easy
for that customer or new prospect to do business with you.
Dick Morgan is a Certified Management Consultant (CMC) and president of Morgan Marketing Solutions Inc.,
Dallas, Texas. Morgan helps leaders tackle major issues and become better marketers, using a holistic business
approach. He has been involved in the tire and rubber industry since 1974, as senior vice president of
marketing for Long Mile Rubber Co. Since 1989, he continues to provide business advisory services to tire
dealers, retreaders and rubber manufacturers. Morgan is one of the judges for Modern Tire Dealer’s Tire
Dealer of the Year. For more information, see his Web site at www.morganmarketingsolutions.com or call
(972) 931-7993.