This document proposes sustainability solutions for Greenlight including short-term partnerships to foster recycling and create a brand loyalty program, and long-term internal recycling research and a Greenlight Foundation. The short-term solutions would provide immediate cash flow and strengthen relationships, while offsetting long-term research costs. The foundation would restore Louisiana Wetlands through revenue from recycled products, furthering Greenlight's values. Overall, the solutions realign Greenlight's practices with its sustainability goals and values, strengthen its reputation, and increase sales and customer loyalty.

1. Sustainability
at Greenlight
www.pwc.com
Project Proposal

2. (Santa Cruz, California; , 2015)

3. (Union Beach, NJ;, 2015)

4. (Prince Edward Island, Canada;, 2015)

5. Strategic Solution
Short Run
● Foster recycling partnerships
● Create brand loyalty program
Long Run
● Research and develop Internal Recycling
● Establish Greenlight Foundation

6. Short Term Solutions

7. Foster Recycling Relationships
● Leverage distribution network
● Incentive and compensate distributors
● Partner with existing recyclers
Impact
● Immediate market entry and cash flow
● Increase sustainability at Greenlight
● Strengthen distributor relationships
● Offset internal research and development

8. Create Brand Loyalty Program
● Reward and incentive customers
● Track tire serial numbers
● Customers redeem rewards anywhere
Impact
● Boost volume of purchases
● Develop better customer relationships
● Raise brand loyalty and customer lifetime value
● Prevention of future environmental crises

9. Long Term Solutions

10. Research and Develop Internal Recycling
● Invest in new product development
● Create marketing channels
Impact
● Produce high quality products
● Attract new customers and increase sales
● Further align company values and practices

11. Internal Recycling
Solution
● Greenlight’s est. of
internal recycling
development is
approx. 1.85M-2.2.5M
● Internal recycling
costs offset by short
run recycling solution
● In line with
Greenlights values
Greenlight Internal Recycling vs. Acquisition
Rubber Up, Inc
● Based on the
financials provided,
we have valued
Rubber Up, Inc. at
>$2.5M
● WACC & CAP-M
valuation includes
revenues,
expenses/income

12. Greenlight Foundation
● Establish non-profit organization
● Funded by percentage of revenue of recycled
products
Impact
● Purpose is restoration of the Louisiana
Wetlands
● Enforce company values and practices

13. Greenlight Foundation
● Benefits of Corporate Foundation
○ Philanthropy increases name recognition and company image
○ Tax incentives
○ Creates new strategic relationships
○ Involves local community
● Importance of Louisiana Wetlands
○ Flood protection through erosion control
○ Supports wildlife
○ Supports commercial fisheries
○ Carbon sequestration
○ Watershed for 49% of U.S. tributaries

14. Louisiana Wetlands Tributary Map

15. Minimizes
risks
Short and
long run
solutions
Restores
Greenlight’s
reputation
Strengthens
core
company
values
Why is This the Best Solution?

17. 3rd Party
Retailers
In-House
Development
Rubber
Products
Markets
Warehouse
External
Recyclers
How We’re Recycling Our Tires
Profit
Greenlight
Foundation

18. Summary
● Recap of Presentation
○ Solutions
○ Impact
● How it adheres to Values & Goals
○ Greenlight’s “Why”
○ Re-alignment with Business practices
● Why you should pursue our recommendations

19. Overview
● Recycling Programs
● Brand loyalty program and foundation
● Greenlight’s Why
● Why you should pursue our recommendations

20. Questions?
Thank you for choosing PricewaterhouseCoopers!