Putting Readers First: Creating Content That Builds Trust
•Download as PPTX, PDF•
0 likes•239 views
Growing your audience and increasing your ability to monetize can happen a lot more organically and effectively if you use a reader-first strategy on your site. Here's tips on doing your own mini site audit and what brands and readers think when they see your blog. Presented at TBex 2015 in Fort Lauderdale, FL
Report
Share
Report
Share
Recommended
TBEX North America 2015: Fort Lauderdale Katie Hammel
This document provides advice for bloggers on how to build successful partnerships with brands. It discusses considering personal goals for collaborations, determining what value you can provide, choosing the right type of partnership, finding opportunities, crafting effective pitches, negotiating deals, managing contracts and deliverables, handling issues, following up after campaigns, and maintaining positive relationships. The key is standing out by offering expertise, influence and audience fit rather than just numbers, clearly communicating your proposal, managing expectations, and providing value through on-time quality work and metrics on results.
Blog Monetization
This document provides tips for turning a passion into an online business through blogging and monetization. It recommends growing readership through relevant, high-quality, and frequent content. Popular ways to monetize include ads, affiliate programs, sponsors, creating products, consulting, and membership sites. Keys to success include choosing search-friendly topics, adding images, keywords and personality to posts, and consistently creating valuable content over time.
Tbex15 Asia Thailand Lily Heise
Context Travel provides small, personalized tours but wants to scale up to serve larger partners. They must filter clients to find the right fit and match tours to each partner's needs. Context Travel aims to systematize personalization through customer profiling, feedback loops, and empowering staff. They will continuously learn and innovate their products while expanding globally to grow partnerships and opportunities. The key is balancing standardized processes with customized experiences to scale their boutique model successfully.
Branding You August 31 2014
As s Social Media Consultant and the founder of a Facebook group geared to women in direct sales/network marketing, I felt an obligation to help share the best practices for "Branding You" in social media. Far too many are marketing like the masses and quite frankly, how direct sales, network marketing companies are telling their reps to do. Brand them not the individual. It's time we as strong, courageous women say no to their marketing campaigns and restrictions, and become our own brand. I had some technical issues with my Google Hangout (a rookie). Have the sound, but never progressed through my power point presentation. So my attempt to make both available. Here is the recording of the hangout (apologize for the issues at the beginning as well, but all a part of life and learning!) I would love to connect with fellow women entrepreneurs in the direct sales and network marketing industry. Blessings, Coach Cathy The Google Hangout this slideshow goes with is found @ http://youtu.be/RcluWx-Jg9c
Cedar Fort Author Training by Moller Marketing
The document provides tips and strategies for authors to market their books online, including how to use Facebook, Goodreads, and Twitter effectively to connect with readers and sell books. It includes checklists for defining your target audience and optimizing your website and social media profiles. The overall goal is to generate interest in books and spread the word to increase sales and exposure.
January 31, 2017 Inbound Lunch Bunch: Using Webinars for Lead Generation
Inbound marketing is so new to the association market that it might make you feel like you're back in elementary school where everything is new. We're embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound.
B2B Social Media and Content Marketing Made Simple
An overview of how to effectively create, promote, and share content while building your influencer as well as your trust with your target audience.
TBEX North America 2016; Keys to Successful Blogger Outreach, Jessica Woodbury
Intermediate, TBEX Business, Jessica has been blogging for 15 years. A lawyer in a previous life, she used her online expertise to start a second career in digital marketing, specializing in working with influencers. She started the innovative Homemaker Program at Wayfair.com. She is now at CJ where she helps brands and influencers build successful relationships through affiliate marketing. She still writes on her blog, Don’t Mind the Mess, and her writing has been featured on many sites, including The Toast and Book Riot. She lives in Boston with her 2 children.
Recommended
TBEX North America 2015: Fort Lauderdale Katie Hammel
This document provides advice for bloggers on how to build successful partnerships with brands. It discusses considering personal goals for collaborations, determining what value you can provide, choosing the right type of partnership, finding opportunities, crafting effective pitches, negotiating deals, managing contracts and deliverables, handling issues, following up after campaigns, and maintaining positive relationships. The key is standing out by offering expertise, influence and audience fit rather than just numbers, clearly communicating your proposal, managing expectations, and providing value through on-time quality work and metrics on results.
Blog Monetization
This document provides tips for turning a passion into an online business through blogging and monetization. It recommends growing readership through relevant, high-quality, and frequent content. Popular ways to monetize include ads, affiliate programs, sponsors, creating products, consulting, and membership sites. Keys to success include choosing search-friendly topics, adding images, keywords and personality to posts, and consistently creating valuable content over time.
Tbex15 Asia Thailand Lily Heise
Context Travel provides small, personalized tours but wants to scale up to serve larger partners. They must filter clients to find the right fit and match tours to each partner's needs. Context Travel aims to systematize personalization through customer profiling, feedback loops, and empowering staff. They will continuously learn and innovate their products while expanding globally to grow partnerships and opportunities. The key is balancing standardized processes with customized experiences to scale their boutique model successfully.
Branding You August 31 2014
As s Social Media Consultant and the founder of a Facebook group geared to women in direct sales/network marketing, I felt an obligation to help share the best practices for "Branding You" in social media. Far too many are marketing like the masses and quite frankly, how direct sales, network marketing companies are telling their reps to do. Brand them not the individual. It's time we as strong, courageous women say no to their marketing campaigns and restrictions, and become our own brand. I had some technical issues with my Google Hangout (a rookie). Have the sound, but never progressed through my power point presentation. So my attempt to make both available. Here is the recording of the hangout (apologize for the issues at the beginning as well, but all a part of life and learning!) I would love to connect with fellow women entrepreneurs in the direct sales and network marketing industry. Blessings, Coach Cathy The Google Hangout this slideshow goes with is found @ http://youtu.be/RcluWx-Jg9c
Cedar Fort Author Training by Moller Marketing
The document provides tips and strategies for authors to market their books online, including how to use Facebook, Goodreads, and Twitter effectively to connect with readers and sell books. It includes checklists for defining your target audience and optimizing your website and social media profiles. The overall goal is to generate interest in books and spread the word to increase sales and exposure.
January 31, 2017 Inbound Lunch Bunch: Using Webinars for Lead Generation
Inbound marketing is so new to the association market that it might make you feel like you're back in elementary school where everything is new. We're embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound.
B2B Social Media and Content Marketing Made Simple
An overview of how to effectively create, promote, and share content while building your influencer as well as your trust with your target audience.
TBEX North America 2016; Keys to Successful Blogger Outreach, Jessica Woodbury
Intermediate, TBEX Business, Jessica has been blogging for 15 years. A lawyer in a previous life, she used her online expertise to start a second career in digital marketing, specializing in working with influencers. She started the innovative Homemaker Program at Wayfair.com. She is now at CJ where she helps brands and influencers build successful relationships through affiliate marketing. She still writes on her blog, Don’t Mind the Mess, and her writing has been featured on many sites, including The Toast and Book Riot. She lives in Boston with her 2 children.
Website, Social Media, & Email Marketing
This presentation, created and presented by Jessa Friedrich, MBA, covers developing and implementing a marketing strategy for business. This presentation was originally presented to real estate agents at the Sports Afield Trophy Properties Conference in March 2019. Presentation ©Copyright 2019
Reddit & StumbleUpon Ads - SMX West 2013
The document discusses different types of Reddit ads including untargeted site-wide ads starting at $20 per day and targeted subreddit specific ads starting at $30 per day. It provides tips for choosing relevant subreddits, following subreddit rules, and reviewing other ads. The document also discusses how Reddit was added to Ad Blocker Plus' whitelist in 2013 and how paid traffic compares to natural traffic. Finally, it covers StumbleUpon ads pricing starting at $.05, using auto and manual category selection, and how paid StumbleUpon ads can help drive natural success.
Wine and Web: Guest Blogging Best Practices
Content marketing is emerging as the most effective approach to brand awareness and lead generation. But where does the content come from, and where does it live? We've learned that businesses don't always have to write their own content, and content doesn't have to be on their own site. Enter guest blogging, which has two specific benefits:
Search Engine Optimization: If SEO is about lots of high quality content and high qualily links, content marketing does a wonderful job of doing both.
Social Media: When looking for opportunities to be a guest blogger, and then promoting any content related to your business, social media is an important tool for doing both.
Socialxpand Reviews | Social Media and Website Goals
In this post, Socialxpand contract explains about improvement in search engine placement and numbers of visitors by the help of social media to get positive reviews and new contracts to reduce the complaints.
Nov 2012 webinar on socialmedia for BNI Southeast
This document provides tips and strategies for using various social media platforms like LinkedIn, Facebook, Twitter, YouTube, and Google+ for business networking and referrals. It recommends building relationships through social engagement before directly soliciting, combining personal and business content, thanking others for referrals, and using photos and videos. Specific advice includes using LinkedIn to find referral partners, asking for Facebook recommendations, creating engaging Twitter hooks, keeping YouTube videos short, and using Google+ for search engine optimization.
20 Ideas for Marketing Your Business with Social Media
Presentation given to local businesses during a breakfast workshop hosted by the Lampasas Economic Development Corporation on October 8, 2014.
Getting Started with Social Media Marketing
On February 22, 2016, Jannette Wing Pazer and Chris Short taught Getting Started with Social Media Marketing, an introductory course on how to get started using social media marketing to get your message out to the right people.
Topics included:
Which social media platforms are right for you?
How to find your target audience and your brand voice
How to plan your social media marketing strategy
How to grow and engage your audience
Creating and curating relevant social media content.
This is the 1st half of the class, focused on social media marketing strategy. I discussed business goals and identifying the target audience. Then we did a deep dive into the major social media platforms - how they work, what personality they had, and their pros & cons. After that overview we were able to identify which social media platforms were best suited to specific types of businesses. Then I covered some ways to grow your social media audience.
For the 2nd half of the class, see Christopher Short's slide deck at http://www.slideshare.net/ChristopherShort5/getting-started-with-social-media-58773602.
Bulls Bay Chamber of Commerce Internet Marketing Presentation
Daniel Bates is a broker and owner of MCVL Realty who specializes in real estate in McClellanville and Awendaw, South Carolina. He previously coached real estate agents on social media and website building. He has built websites for many local businesses. This document provides an outline for a class on digital marketing goals, search engine optimization, local search, third party sites, social media, email marketing, and taking questions. Key tips include focusing on people, not stuffing keywords, using blogs if you enjoy writing, claiming business profiles on review sites, and having a consistent social media message and presence.
Your Social Media Blueprint!
Are you using social media for the good of your business?
There may be a few things you are missing such as:
1) Does you about section captivate your ideal client?
2) Are you overselling?
3) How do you use social media to build relationships? (This is super important)
4) Learn how to have fun with social media and stop dreading the "obligation" to post.
Make your social media work for the good of your business!
Is Your Brand Missing Out On Reddit? (Part 2)
With over 200 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down recent examples of big brand successes on this hyper-engaged social platform, and run through ideas for your own brand's Reddit strategy.
Getting Started With Social Media
"Getting Started with Social Media Marketing" is part of an introductory course taught by Christopher Short and Jannette Pazer of Dragonsearch on How to Get Started Using Social Media Marketing to get your message out to the right people, whether they are customers, potential clients, donors or voters. This is Part 2 of the presentation focusing on how to manage your social community, the importance of engagement, and how to analyze what’s working using social platform insights and google analytics.
Check out Part 1 by Jannette Wing Pazer here: http://www.slideshare.net/cliffmama/getting-started-with-social-media-marketing-58775321
Concrete indentity really getting to know your users
The document discusses different types of digital identities and identity providers. It notes that surveys show 66% of users think social sign-in is a desirable alternative to traditional sign-in. It then lists some common identity providers like Google, Facebook, and Twitter and examples of the types of user information they provide beyond basic details like name, email and location. The document advocates that the nature of a user's digital identity matters and that authorization tools should aim to improve rather than impair the user experience.
Using Pinterest for Marketing 101
This is a beginner level presentation I gave in May 2014 on using Pinterest for Marketing. Updated information on how to set up business tools, analytics, creating a strategy, setting up boards, what works and case studies.
SEO Ian Miller CIM Digital Bootcamp April 2012
The document discusses search engine optimization (SEO) and is a presentation by Ian Miller, a search director at a digital marketing agency. Some key points from the presentation include:
- SEO is about ensuring a website can be found and understood by search engines to improve organic search rankings and drive more qualified traffic to a site.
- SEO requires an understanding of on-page optimization techniques like keyword research, content creation, internal linking, as well as off-page factors like link building.
- SEO is measurable in terms of traffic, rankings, leads and sales, but also requires constant effort as search algorithms evolve. Effective SEO takes an ongoing, multifaceted approach.
Introducing Social Media
This document provides an introduction to social media and discusses Facebook and Twitter specifically. It aims to help people understand social media strategies and the basics of using Facebook and Twitter for business. Some key points covered include:
- The importance of social media for building relationships and spreading word-of-mouth recommendations.
- Basic functions and terminology for Facebook like profiles, pages, images, and interactions.
- Strategies for using Facebook including getting the right content, posting regularly, and using insights to monitor performance.
- Similar introductory information for Twitter including hashtags, mentions, and best practices for building a following.
Social Advertising
The document discusses social advertising on Twitter and Facebook. It provides information on ad types for each platform, best practices for targeting, and tips for creating effective ads. Specific topics covered include promoted tweets and accounts on Twitter, why use Facebook ads, targeting options on Facebook, and how to measure ad performance. Sponsored stories and tips for Facebook ad copy and images are also summarized. The document concludes with asking for any questions or feedback.
Pinterest for Brands
Taking your Pinterest social media strategy to the next level. This is an intermediate level presentation on using Pinterest for marketing.
Be king of your content marketing - CIM - Feb 2015
Content marketing involves creating and sharing media to build an audience and engage users. It can inform, educate, and entertain readers while also promoting a brand's messages and calls to action. Effective content marketing requires planning an editorial calendar, publishing different types of multi-format content regularly, and promoting content through social media, search optimization, and other channels to attract prospective customers and track results. Creating useful, high-quality content that addresses audiences' needs and questions can help build traffic and conversions over time when supported by the right tools and strategies.
Pinterest For Business
Pinterest For Business How a Hot New Social Network Has Become a Heavy Hitting Mareketing Tool for Brands
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Http://www.kairaymedia.com
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
Inbound in an Hour. Learn the basics to grow your business in 2015
Presentation for the 48 Days community on how to grow your business in 2015 using an Inbound Strategy. Attract visitors, engage leads and delight more customers with a proven cost effective strategy..
Social Media: Get Branded, Get Known, Get Connected
Join Stephanie Henckel of Rockabillywraps as she explains the "ins and outs" of social media marketing for the home business owner.
More Related Content
What's hot
Website, Social Media, & Email Marketing
This presentation, created and presented by Jessa Friedrich, MBA, covers developing and implementing a marketing strategy for business. This presentation was originally presented to real estate agents at the Sports Afield Trophy Properties Conference in March 2019. Presentation ©Copyright 2019
Reddit & StumbleUpon Ads - SMX West 2013
The document discusses different types of Reddit ads including untargeted site-wide ads starting at $20 per day and targeted subreddit specific ads starting at $30 per day. It provides tips for choosing relevant subreddits, following subreddit rules, and reviewing other ads. The document also discusses how Reddit was added to Ad Blocker Plus' whitelist in 2013 and how paid traffic compares to natural traffic. Finally, it covers StumbleUpon ads pricing starting at $.05, using auto and manual category selection, and how paid StumbleUpon ads can help drive natural success.
Wine and Web: Guest Blogging Best Practices
Content marketing is emerging as the most effective approach to brand awareness and lead generation. But where does the content come from, and where does it live? We've learned that businesses don't always have to write their own content, and content doesn't have to be on their own site. Enter guest blogging, which has two specific benefits:
Search Engine Optimization: If SEO is about lots of high quality content and high qualily links, content marketing does a wonderful job of doing both.
Social Media: When looking for opportunities to be a guest blogger, and then promoting any content related to your business, social media is an important tool for doing both.
Socialxpand Reviews | Social Media and Website Goals
In this post, Socialxpand contract explains about improvement in search engine placement and numbers of visitors by the help of social media to get positive reviews and new contracts to reduce the complaints.
Nov 2012 webinar on socialmedia for BNI Southeast
This document provides tips and strategies for using various social media platforms like LinkedIn, Facebook, Twitter, YouTube, and Google+ for business networking and referrals. It recommends building relationships through social engagement before directly soliciting, combining personal and business content, thanking others for referrals, and using photos and videos. Specific advice includes using LinkedIn to find referral partners, asking for Facebook recommendations, creating engaging Twitter hooks, keeping YouTube videos short, and using Google+ for search engine optimization.
20 Ideas for Marketing Your Business with Social Media
Presentation given to local businesses during a breakfast workshop hosted by the Lampasas Economic Development Corporation on October 8, 2014.
Getting Started with Social Media Marketing
On February 22, 2016, Jannette Wing Pazer and Chris Short taught Getting Started with Social Media Marketing, an introductory course on how to get started using social media marketing to get your message out to the right people.
Topics included:
Which social media platforms are right for you?
How to find your target audience and your brand voice
How to plan your social media marketing strategy
How to grow and engage your audience
Creating and curating relevant social media content.
This is the 1st half of the class, focused on social media marketing strategy. I discussed business goals and identifying the target audience. Then we did a deep dive into the major social media platforms - how they work, what personality they had, and their pros & cons. After that overview we were able to identify which social media platforms were best suited to specific types of businesses. Then I covered some ways to grow your social media audience.
For the 2nd half of the class, see Christopher Short's slide deck at http://www.slideshare.net/ChristopherShort5/getting-started-with-social-media-58773602.
Bulls Bay Chamber of Commerce Internet Marketing Presentation
Daniel Bates is a broker and owner of MCVL Realty who specializes in real estate in McClellanville and Awendaw, South Carolina. He previously coached real estate agents on social media and website building. He has built websites for many local businesses. This document provides an outline for a class on digital marketing goals, search engine optimization, local search, third party sites, social media, email marketing, and taking questions. Key tips include focusing on people, not stuffing keywords, using blogs if you enjoy writing, claiming business profiles on review sites, and having a consistent social media message and presence.
Your Social Media Blueprint!
Are you using social media for the good of your business?
There may be a few things you are missing such as:
1) Does you about section captivate your ideal client?
2) Are you overselling?
3) How do you use social media to build relationships? (This is super important)
4) Learn how to have fun with social media and stop dreading the "obligation" to post.
Make your social media work for the good of your business!
Is Your Brand Missing Out On Reddit? (Part 2)
With over 200 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down recent examples of big brand successes on this hyper-engaged social platform, and run through ideas for your own brand's Reddit strategy.
Getting Started With Social Media
"Getting Started with Social Media Marketing" is part of an introductory course taught by Christopher Short and Jannette Pazer of Dragonsearch on How to Get Started Using Social Media Marketing to get your message out to the right people, whether they are customers, potential clients, donors or voters. This is Part 2 of the presentation focusing on how to manage your social community, the importance of engagement, and how to analyze what’s working using social platform insights and google analytics.
Check out Part 1 by Jannette Wing Pazer here: http://www.slideshare.net/cliffmama/getting-started-with-social-media-marketing-58775321
Concrete indentity really getting to know your users
The document discusses different types of digital identities and identity providers. It notes that surveys show 66% of users think social sign-in is a desirable alternative to traditional sign-in. It then lists some common identity providers like Google, Facebook, and Twitter and examples of the types of user information they provide beyond basic details like name, email and location. The document advocates that the nature of a user's digital identity matters and that authorization tools should aim to improve rather than impair the user experience.
Using Pinterest for Marketing 101
This is a beginner level presentation I gave in May 2014 on using Pinterest for Marketing. Updated information on how to set up business tools, analytics, creating a strategy, setting up boards, what works and case studies.
SEO Ian Miller CIM Digital Bootcamp April 2012
The document discusses search engine optimization (SEO) and is a presentation by Ian Miller, a search director at a digital marketing agency. Some key points from the presentation include:
- SEO is about ensuring a website can be found and understood by search engines to improve organic search rankings and drive more qualified traffic to a site.
- SEO requires an understanding of on-page optimization techniques like keyword research, content creation, internal linking, as well as off-page factors like link building.
- SEO is measurable in terms of traffic, rankings, leads and sales, but also requires constant effort as search algorithms evolve. Effective SEO takes an ongoing, multifaceted approach.
Introducing Social Media
This document provides an introduction to social media and discusses Facebook and Twitter specifically. It aims to help people understand social media strategies and the basics of using Facebook and Twitter for business. Some key points covered include:
- The importance of social media for building relationships and spreading word-of-mouth recommendations.
- Basic functions and terminology for Facebook like profiles, pages, images, and interactions.
- Strategies for using Facebook including getting the right content, posting regularly, and using insights to monitor performance.
- Similar introductory information for Twitter including hashtags, mentions, and best practices for building a following.
Social Advertising
The document discusses social advertising on Twitter and Facebook. It provides information on ad types for each platform, best practices for targeting, and tips for creating effective ads. Specific topics covered include promoted tweets and accounts on Twitter, why use Facebook ads, targeting options on Facebook, and how to measure ad performance. Sponsored stories and tips for Facebook ad copy and images are also summarized. The document concludes with asking for any questions or feedback.
Pinterest for Brands
Taking your Pinterest social media strategy to the next level. This is an intermediate level presentation on using Pinterest for marketing.
Be king of your content marketing - CIM - Feb 2015
Content marketing involves creating and sharing media to build an audience and engage users. It can inform, educate, and entertain readers while also promoting a brand's messages and calls to action. Effective content marketing requires planning an editorial calendar, publishing different types of multi-format content regularly, and promoting content through social media, search optimization, and other channels to attract prospective customers and track results. Creating useful, high-quality content that addresses audiences' needs and questions can help build traffic and conversions over time when supported by the right tools and strategies.
Pinterest For Business
Pinterest For Business How a Hot New Social Network Has Become a Heavy Hitting Mareketing Tool for Brands
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Http://www.kairaymedia.com
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
What's hot (20)
Socialxpand Reviews | Social Media and Website Goals
Socialxpand Reviews | Social Media and Website Goals
20 Ideas for Marketing Your Business with Social Media
20 Ideas for Marketing Your Business with Social Media
Bulls Bay Chamber of Commerce Internet Marketing Presentation
Bulls Bay Chamber of Commerce Internet Marketing Presentation
Concrete indentity really getting to know your users
Concrete indentity really getting to know your users
Be king of your content marketing - CIM - Feb 2015
Be king of your content marketing - CIM - Feb 2015
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Similar to Putting Readers First: Creating Content That Builds Trust
Inbound in an Hour. Learn the basics to grow your business in 2015
Presentation for the 48 Days community on how to grow your business in 2015 using an Inbound Strategy. Attract visitors, engage leads and delight more customers with a proven cost effective strategy..
Social Media: Get Branded, Get Known, Get Connected
Join Stephanie Henckel of Rockabillywraps as she explains the "ins and outs" of social media marketing for the home business owner.
The Three Pillars of Effective Social Media
Part 1 of the "Which Works Best..." workshop presented on 19th September 2012, on behalf of Ipswich Borough Council and as part of Suffolk Business Month. Please do feel free to leave comments and feedback below. Sarah Steel Social Media.
Bedt training 8 14-13
FSC Interactive provides social media marketing services including strategy development, content creation, and measurement of success. An effective strategy requires defining goals, audience, options, and tactics, as well as metrics. Key tactics discussed are Facebook, Twitter, Instagram, and consistent, customized content. Community building through engagement and consistency are emphasized. Measurement includes growth, reach, and engagement metrics across various social platforms.
Tbex15 Asia Thailand Alexandra Baackes
The document discusses best practices for travel brands and tourism boards collaborating with travel bloggers, including how to select bloggers, build campaigns, measure results, and consider different types of campaigns including social media campaigns, branded content, press trips, and brand ambassadorships. It also provides case studies from the perspectives of both brands and bloggers on real campaigns they have worked on together.
Building a Brand in an Industry of Anonymity - AFSLR 2013
This document discusses how to build a brand in an industry dominated by anonymity, such as the student loan consolidation industry. It identifies three types of users - immediate converters, referrals, and long term conversions - and explains how to acquire all three through trust and branding activities that require little to no investment. Specific tactics recommended include developing an online presence across multiple platforms to appear real, relatable, accessible and transparent. Additional low-cost strategies include utilizing existing employees on social media, contributing blog content, engaging in altruistic activities, running contests, and participating in online communities. The overall message is that free marketing through authentic engagement and customer focus can be highly effective for branding.
Paid Advertising , SEO/ PR & Social Media
Paid advertising, SEO, and social media strategies are discussed. Key points include:
- Google AdWords allows paid search, display, and remarketing ads. Higher click-through rates lower costs. Landing pages must match ads.
- Facebook ads focus on likes, clicks, or conversions. Targeting uses demographics and custom audiences.
- SEO involves research, content marketing through many formats, and link building from sources like bloggers, customers, and forums. Social interactions can positively impact search rankings.
- Social media like Google+, Twitter, and Facebook can promote content and build links and authority when used strategically for PR.
Using Inbound Marketing for eCommerce - Grand Rapids HUGs 2015
The gravy-train of eCommerce growth is ending. It's never been easier to sell online, but harder to make a profit doing so. Tom Schwab explains to the Grand Rapids MI HubSpot user group how selling with content is replacing Adwords, Pay Per Click, Amazon and eBay as the way to grow a profitable and sustainable eCommerce business. Attract more visitors, engage more leads, close more customer and make more delighted advocates using an inbound strategy.
Workshop: Foundations of a Successful Social Media Strategy
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Social Media Presentation
This document discusses social media strategies and trends that businesses should be aware of in 2013. It recommends that businesses use Facebook, Twitter, LinkedIn, and video sharing platforms as the most popular social networks. It provides tips on developing a social media strategy including setting goals, creating content, and measuring results. The document also discusses best practices for different social networks and advises engaging with followers by asking questions, thanking people, and having conversations to develop relationships.
3 Reasons Your Small Business is Clueless about Social Media
Research shows 79% of U.S. adults use social media. Yet, as a small business owner are you posting, liking, retweeting and yet getting zero response from your fans or followers? Here's a clue....you're not posting the right thing.
In this Small Business Marketing 101 webinar, we'll enlighten you on the top three reasons small businesses are clueless when it comes to social media. You'll get tips on:
• What social media spaces you should be occupying.
• What posts and tweets have the greatest customer engagement.
• How often you should be updating fans and followers with what you're doing.
Class 5 - Key Performance Indicators, Blogger Outreach and Lead Generation
This document discusses key performance indicators (KPIs) for measuring social media performance. It provides examples of important KPIs like reach, engagement rate, sentiment, and lead generation. Platform-specific KPIs are also covered for Twitter, Facebook, YouTube and blogs. The document emphasizes selecting a few reliable KPIs tailored to your needs, engaging with influencers through blogger outreach, and using social media to generate leads.
Cedar Fort Marketing Conference 7.30.11
The document provides guidance for authors on using online marketing strategies to promote their books and build an audience. It discusses defining a target readership, researching keywords to find interested potential buyers, creating a Facebook page and profile to engage with fans, assessing and optimizing an author's website, using other social networks like Goodreads and Twitter, and providing takeaways on setting actionable goals for online promotion. The overall aim is to recommend practical tactics for authors to increase book sales and develop name recognition through an integrated online presence and content strategy.
21st Century Marketing - For Business People Looking for Value
21st Century Marketing - For Business People Looking for ValueRecruitment South East - Headhunting | Executive Search
This document outlines strategies for 21st century marketing, focusing on social media. It discusses using platforms like Twitter, LinkedIn, Facebook, and blogging to engage customers, create a brand personality, and reach global markets with minimal costs and effort. Specific tips are provided for each platform, emphasizing creating compelling content, engaging influencers, and making social media fun and conversational rather than sales-focused. Overall, the document advocates for an integrated approach using multiple online and offline channels to expand brands internationally through low-cost digital marketing.#NotForGeeks Introduction to Social Media Marketing
An introduction to online marketing and how you can use social media as a freelancer or creative to grow your business.
How Influencers Can Help Promote Your Brand On Social Media
In order for your message to reach your target market, you first need to win over the influencers who are speaking to your customers and then encourage them to share and ultimately promote your brand.
During this session we'll be be looking at:
1. Why influencers matter;
2. How to identify them;
2. How to engage with them; and
3. How to convert them into an advocate for your brand.
Modern Marketing 101 - Business Solution Partners (www.bspny.com)
The document provides an overview of how modern businesses market themselves using modern marketing techniques. It discusses business models, value propositions, customers and competitors. It then covers various marketing and engagement channels including inbound marketing techniques like websites, blogs, SEO and social media. It also discusses outbound marketing techniques like events, webinars and telemarketing. The document proposes developing a comprehensive marketing plan that includes goals, tasks, calendars and progress reviews to optimize modern marketing efforts.
Digital marketing - lunch and learn -- Summer Sampler Week
This document provides an overview and agenda for a digital marketing lunch and learn event. It covers topics like Google Analytics, social media analytics, digital advertising, and community management. For each topic, it outlines key concepts and metrics discussed, such as the different types of websites, tracking codes, goals, social media ROI metrics, where to advertise digitally, and best practices for community management on social media. The overall summary is a primer on measuring and analyzing digital marketing efforts.
The Social Savior - SEO results from SOCIAL Marketing
A presentation I gave to the Melbourne SEO meetup in January on how to get increased search engine rankings and traffic combining content marketing and social media.
Digital Marketing: The New Kid on the Block
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
Similar to Putting Readers First: Creating Content That Builds Trust (20)
Inbound in an Hour. Learn the basics to grow your business in 2015
Inbound in an Hour. Learn the basics to grow your business in 2015
Social Media: Get Branded, Get Known, Get Connected
Social Media: Get Branded, Get Known, Get Connected
Building a Brand in an Industry of Anonymity - AFSLR 2013
Building a Brand in an Industry of Anonymity - AFSLR 2013
Using Inbound Marketing for eCommerce - Grand Rapids HUGs 2015
Using Inbound Marketing for eCommerce - Grand Rapids HUGs 2015
Workshop: Foundations of a Successful Social Media Strategy
Workshop: Foundations of a Successful Social Media Strategy
3 Reasons Your Small Business is Clueless about Social Media
3 Reasons Your Small Business is Clueless about Social Media
Class 5 - Key Performance Indicators, Blogger Outreach and Lead Generation
Class 5 - Key Performance Indicators, Blogger Outreach and Lead Generation
21st Century Marketing - For Business People Looking for Value
21st Century Marketing - For Business People Looking for Value
#NotForGeeks Introduction to Social Media Marketing
#NotForGeeks Introduction to Social Media Marketing
How Influencers Can Help Promote Your Brand On Social Media
How Influencers Can Help Promote Your Brand On Social Media
Modern Marketing 101 - Business Solution Partners (www.bspny.com)
Modern Marketing 101 - Business Solution Partners (www.bspny.com)
Digital marketing - lunch and learn -- Summer Sampler Week
Digital marketing - lunch and learn -- Summer Sampler Week
The Social Savior - SEO results from SOCIAL Marketing
The Social Savior - SEO results from SOCIAL Marketing
Recently uploaded
Securing BGP: Operational Strategies and Best Practices for Network Defenders...
Md. Zobair Khan,
Network Analyst and Technical Trainer at APNIC, presented 'Securing BGP: Operational Strategies and Best Practices for Network Defenders' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
原版一模一样【微信：741003700 】【(uc毕业证书)加拿大卡尔加里大学毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理(uc毕业证书)加拿大卡尔加里大学毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理(uc毕业证书)加拿大卡尔加里大学毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理(uc毕业证书)加拿大卡尔加里大学毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理(uc毕业证书)加拿大卡尔加里大学毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
学校原件一模一样【微信：741003700 】《(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
How to make a complaint to the police for Social Media Fraud.pdf
How to make a complaint to the police for Social Media Fraud.pdf
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
原版办【微信号:95270640】【新西兰林肯大学毕业证(Lincoln毕业证书)】【微信号:95270640】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号95270640】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号95270640】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
原版定制【微信:bwp0011】《(umiami毕业证书)美国迈阿密大学毕业证文凭证书》【微信:bwp0011】成绩单 、雅思、外壳、留信学历认证永久存档查询，采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信bwp0011】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信bwp0011】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
HijackLoader Evolution: Interactive Process Hollowing
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
Adli Wahid, Senior Internet Security Specialist at APNIC, delivered a presentation titled 'Honeypots Unveiled: Proactive Defense Tactics for Cyber Security' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
学校原件一模一样【微信：741003700 】《(Vic毕业证书)惠灵顿维多利亚大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
KubeCon & CloudNative Con 2024 Artificial Intelligent
Cloud Native Compute Foundation and KubeCon 2024 - Paris
Cloud Native Artifical Intelligenet (CNAI)
Bengaluru Dreamin' 24 - Personal Branding
Session on Personal Branding presented at Bengaluru Dreamin
Recently uploaded (12)
Securing BGP: Operational Strategies and Best Practices for Network Defenders...
Securing BGP: Operational Strategies and Best Practices for Network Defenders...
How to make a complaint to the police for Social Media Fraud.pdf
How to make a complaint to the police for Social Media Fraud.pdf
HijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process Hollowing
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
KubeCon & CloudNative Con 2024 Artificial Intelligent
KubeCon & CloudNative Con 2024 Artificial Intelligent
Putting Readers First: Creating Content That Builds Trust
- 2. Putting Readers First: Creating Content That Builds Trust Jessica Woodbury, CJ Affiliate jwoodbury@cj.com @jessicaesquire
- 3. Let’s Talk About Goals • Blog • Travel • Financial • Business
- 4. What Matters to Brands • Quality of Content • Quality of Photography • Relevance to their consumer • Numbers
- 6. The Most Important Question You Can Ask: What am I doing to help my readers?
- 7. Helping Readers Helps You • The more readers enjoy your posts, the more likely you are to get: • Returning readers • Social shares • Links from other sites • Brand interest • Higher search rankings
- 8. Types of Readers • Regular Readers • New Readers
- 9. Types of Readers • Direct • Referral • Social • Search
- 10. Regular Readers • Care the most about your voice and photos • Most sensitive to sponsored content • Rely the most on trust
- 11. New Readers • Social/Referral: • headline • Search: • answer question • provide information
- 12. All Regular Readers were once New Readers. All New Readers can become Regular Readers
- 13. Of course it’s for my readers. Who else would it be for?
- 14. Post #1 • Hotel I stayed in • Restaurant I ate at • Attraction I visited
- 15. What Do Readers Get Out of It?
- 16. Post #2 • Several hotels with detailed comparisons • Dining options with different cuisines • Research on multiple attractions • Package and tour options • Choices in different price points
- 17. What Do Readers Get Out of It?
- 18. Helping Readers Helps You • What’s the experience like navigating your site… • For the first time? • On mobile? • If you want to subscribe to posts? • If you want to follow on social? • If you want to contact you via email?
- 19. Helping Readers Helps You • Is your site design and navigation… • Simple? • Welcoming? • Bombarding people with ads? • Using pop-ups that are hard to close? • Working with ads that cover your images? • Making it easy to find relevant content?
- 20. Insider Information • When Brands Look at Your Site • Numbers aren’t enough • Working together means putting my brand on your site • I need to want to come back
- 21. Insider Information • What Matters for Search Rankings • Topicality • Authority • User Signals
- 22. Helping Readers Helps You • Improve search rankings • Detailed, thorough, relevant content • Links from other sites • Time spent on site • Clicking through to more posts
- 23. More Readers Means… • More leverage and influence. • More name recognition. • More brands say yes. • More people click and purchase through affiliate links.
- 24. Help Readers Monetize Better • Creating opportunities for sponsored content • Higher traffic • Higher search rankings • Higher social shares
- 25. Help Readers Monetize Better • Creating opportunities for affiliate links • Posts that answer questions help increase clicks and sales • Posts that help readers gather information increase conversion rates • Posts that rank in search help you leverage higher commissions
- 26. Add One Step To Your Post Process Did I help my readers?