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Concrete Identity
Really getting to know your users
Cristiano Betta, Developer Evangelist
Developer Evangelist
Why am I here?
Do we always want to
use the same identity?
Should we always
want to use the same
identity?
Identity Providers
Out of 657 surveyed users 66% think
that social sign-in is a desirable
alternative.
Source: bit.ly/bluestats
Google

Facebook

Twitter
Social vs Concrete
• Name, email, location
• Name, email, location
• Friends, address
• Name, email, location
• Friends, address
• Verified address, payment address,
account type
• Name, email, location
• Friends, address
• Verified address, payment address,
account type
• Seamless checkout
Demo
The nature of an identity matters
Well used authorization can
improve the user experience
The user experience should be
enhanced not impaired by user
Questions
cbetta@paypal.com
slideshare.net/paypal

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