This document provides guidelines for Project Officers and EDEN destinations to develop proposals for awareness raising campaigns about EDEN destinations. It outlines a vision of increasing tourism to EDEN destinations, a strategy for engaging travel influencers to promote the destinations, and a 7-step roadmap. It concludes with tips on preparing an effective marketing kit, collecting baseline statistics, assessing suitable influencers, and developing the proposal. The overall aim is to provide a framework to make the best use of funds for promoting EDEN destinations.
EQ - Lessons from the Field TVI conference Sep 2013Lesley Anderson
Explorer Quotient is the Canadian Tourism Commission's market segmentation methodology that provides deep customer insights about prospective travellers to Canada. This presentation provides examples of how EQ can be used in marketing, product development and packaging for tourism, with examples of how tourism operators have applied EQ to their marketing activities.
Presentation of DTTT Italia Lab at Digital Tourism Innovation Campus, Barcelona, Nov 21th 2014. Our vision on Italian DMOs and future challenges for the travel industry in our country.
The document discusses the transition of the tourism industry towards online platforms and the opportunity this presents for Africa's tourism growth. Key points:
- Over 80% of travel begins online now, requiring tourism providers to invest in e-marketing like online content, social media, and easy online booking.
- Technology is removing middlemen in the tourism distribution chain, putting pressure on margins. Africa still relies heavily on traditional channels like travel agents.
- SmartGuide's tools like interactive maps, virtual itineraries, and e-brochures aim to educate travel agents and make it easier for them to market and sell African tourism products online.
- A new focus involves providing these tools directly to travel agents,
Social Media & Tourism: 10 Tips to Attract TravelersBen Grossman
Ben Grossman presented ten tips for using social, mobile, and emerging media effectively: 1) be findable, 2) be trustworthy, 3) be attractive, 4) be conversational, 5) be attentive, 6) be in touch, 7) be mobile, 8) be strategic, 9) be exciting, and 10) be brilliant. He emphasized the importance of partnerships and monitoring conversations. The presentation highlighted statistics on technology and consumer usage to demonstrate opportunities for businesses to engage customers through social media.
There are many types of tour packages that assemble various travel services. All-inclusive packages include all elements like lodging, transportation, and meals. Escorted tours have guides accompanying travelers along a set itinerary. Hosted tours are similar but have local representatives instead of tour managers. Independent tours have no set schedule and allow travelers more flexibility. Dynamic packaging allows travelers to customize their own packages by selecting individual travel services. Overall, packaging combines essential travel services to provide value and convenience for customers.
The document provides an overview of TripAdvisor and how destinations can improve their presence on the platform. It discusses TripAdvisor's growth over time and its current position as the largest travel website. Specific data on TripAdvisor traffic and usage trends are presented. The document also provides a case study of Switzerland's sponsorship of its TripAdvisor destination page and targeted advertising campaign, and the positive results it achieved.
Package tours combine various travel components such as transportation, accommodation, meals, activities, and services into a single price paid by the tourist in advance. Thomas Cook introduced the first inclusive tour in 1855. Popular types of package tours include escorted tours where a tour guide accompanies the group, incentive tours provided by companies to reward employees, and group inclusive tours which offer discounts for traveling in a group. Package tours are a vital part of the global travel and tourism industry.
Packaged tours include components like air travel, accommodation, sightseeing, and other travel services arranged by tour companies for independent travelers. Packaged tours can be all-inclusive or allow purchasing components separately. Escorted tours include an educational tour manager to assist travelers, especially those visiting foreign countries for the first time. Hosted tours utilize the services of local agencies at destinations to provide personalized services. Incentive tours are fully paid reward holidays provided by companies to employees to motivate performance and loyalty. Freedom tours are self-planned tours that allow tourists flexibility in deciding their travel.
EQ - Lessons from the Field TVI conference Sep 2013Lesley Anderson
Explorer Quotient is the Canadian Tourism Commission's market segmentation methodology that provides deep customer insights about prospective travellers to Canada. This presentation provides examples of how EQ can be used in marketing, product development and packaging for tourism, with examples of how tourism operators have applied EQ to their marketing activities.
Presentation of DTTT Italia Lab at Digital Tourism Innovation Campus, Barcelona, Nov 21th 2014. Our vision on Italian DMOs and future challenges for the travel industry in our country.
The document discusses the transition of the tourism industry towards online platforms and the opportunity this presents for Africa's tourism growth. Key points:
- Over 80% of travel begins online now, requiring tourism providers to invest in e-marketing like online content, social media, and easy online booking.
- Technology is removing middlemen in the tourism distribution chain, putting pressure on margins. Africa still relies heavily on traditional channels like travel agents.
- SmartGuide's tools like interactive maps, virtual itineraries, and e-brochures aim to educate travel agents and make it easier for them to market and sell African tourism products online.
- A new focus involves providing these tools directly to travel agents,
Social Media & Tourism: 10 Tips to Attract TravelersBen Grossman
Ben Grossman presented ten tips for using social, mobile, and emerging media effectively: 1) be findable, 2) be trustworthy, 3) be attractive, 4) be conversational, 5) be attentive, 6) be in touch, 7) be mobile, 8) be strategic, 9) be exciting, and 10) be brilliant. He emphasized the importance of partnerships and monitoring conversations. The presentation highlighted statistics on technology and consumer usage to demonstrate opportunities for businesses to engage customers through social media.
There are many types of tour packages that assemble various travel services. All-inclusive packages include all elements like lodging, transportation, and meals. Escorted tours have guides accompanying travelers along a set itinerary. Hosted tours are similar but have local representatives instead of tour managers. Independent tours have no set schedule and allow travelers more flexibility. Dynamic packaging allows travelers to customize their own packages by selecting individual travel services. Overall, packaging combines essential travel services to provide value and convenience for customers.
The document provides an overview of TripAdvisor and how destinations can improve their presence on the platform. It discusses TripAdvisor's growth over time and its current position as the largest travel website. Specific data on TripAdvisor traffic and usage trends are presented. The document also provides a case study of Switzerland's sponsorship of its TripAdvisor destination page and targeted advertising campaign, and the positive results it achieved.
Package tours combine various travel components such as transportation, accommodation, meals, activities, and services into a single price paid by the tourist in advance. Thomas Cook introduced the first inclusive tour in 1855. Popular types of package tours include escorted tours where a tour guide accompanies the group, incentive tours provided by companies to reward employees, and group inclusive tours which offer discounts for traveling in a group. Package tours are a vital part of the global travel and tourism industry.
Packaged tours include components like air travel, accommodation, sightseeing, and other travel services arranged by tour companies for independent travelers. Packaged tours can be all-inclusive or allow purchasing components separately. Escorted tours include an educational tour manager to assist travelers, especially those visiting foreign countries for the first time. Hosted tours utilize the services of local agencies at destinations to provide personalized services. Incentive tours are fully paid reward holidays provided by companies to employees to motivate performance and loyalty. Freedom tours are self-planned tours that allow tourists flexibility in deciding their travel.
1. The document proposes doubling woodland cover in the Northwest region by 2050 through increased tree planting. This would help tackle climate change by storing 16 million tonnes of carbon dioxide and support the timber industry.
2. Cities in the region would see a "cool green revolution" from more urban trees, which would improve property values, health, and reduce flooding and heat island effects.
3. Producing more timber and using more wood products would displace higher carbon materials like concrete and steel, saving over 100,000 tonnes of carbon dioxide, while supporting the region's 69,000 forestry jobs.
Innovative timber buildings – including cross laminated timber and laminated ...FWPA
Innovative timber buildings – including cross laminated timber and laminated veneer lumber
Liam Dewar, Director - Eurban Limited UK
New design concepts using engineered timber products are promising to increase sustainability and construction efficiency. Cross laminated timber (CLT) and laminated veneer lumber (LVL) are appearing in multi-level building designs of 10 storeys and more.
Tropical hardwood tree investments deliver fantastic returns as well as being eco-friendly, tax efficient, ethical and sustainable.
Find out how a £15,000 investment can grow into £193,000 in 18 years...
THORPE PARK - 2009 - Marketing And Promotionthemightyjack
This document discusses marketing plans for Thorpe Park theme park in 2009, focusing on the launch of a new rollercoaster called SAW - The Ride. The key objectives are to increase visitor volume and revenue. The marketing strategy involves TV, cinema, radio, and online advertising campaigns around Easter and summer to generate awareness and drive ticket sales. Public relations efforts like celebrity events and stunts will also promote the new ride's opening.
2. timber as a sustainable building materialjbusse
Timber is a renewable and sustainable building material that can be harvested from managed forests and plantations. It has low embodied energy, stores carbon, and has reuse and recycling options at the end of its life. When used properly through good design, detailing, and maintenance, timber can provide durable construction with low environmental impacts over its full life cycle.
This document summarizes the conclusions and recommendations from an EDEN Network meeting between European Commission officials, EDEN project officers, and representatives from EDEN destinations. Key points include:
1) The EDEN program has been successful in increasing tourism but needs more support from destinations and stakeholders to demonstrate benefits and ensure future funding.
2) Recommendations are made to strengthen the involvement of destinations, project officers, and national tourism organizations to better promote EDEN destinations and leverage European funding opportunities.
3) Ideas are proposed to improve networking, marketing, and cooperation between EDEN destinations such as developing cross-promotional materials and strengthening relationships with regional development agencies.
The document summarizes the conclusions and recommendations from an EDEN Network meeting between EDEN members, project officers, ambassadors, and the European Commission's Tourism Unit. It discusses expanding the network and increasing involvement of destinations, project officers, and stakeholders to demonstrate EDEN's benefits. Recommendations include national tourism authorities allocating more funding to promote EDEN destinations, project officers strengthening cooperation and establishing common standards, and destinations actively networking and exchanging practices to develop sustainable tourism. The European Commission will continue supporting EDEN by funding new promotion campaigns and destination selections.
The document provides conclusions from the 2013 EDEN Events conference. It summarizes that while the tourism industry has changed dramatically in recent years, the value of the EDEN Network lies in its ability to help members learn from each other, lobby together for opportunities and funding, and make new links to further their projects. Specifically, the network provides a low-cost way for members to meet face-to-face each year and an avenue to influence how European funds are spent on marketing EDEN destinations. The concluding remarks thank participants for the opportunity to facilitate networking over the past years.
This document provides an introduction and agenda for a session on place branding and place making at the 2013 EDEN EVENTS conference in Brussels. The session will discuss concepts of tourism success and how destinations and destination management organizations (DMOs) can define and achieve success. Speakers will share their experiences in leveraging social media to support suppliers, revitalizing places, and recovering from crises. The introduction frames success as making money and attracting visitors, but notes more discussion is needed on the relationship between place branding, place making, and success. It also discusses how the tourism industry is being disrupted by the sharing economy and how DMOs must adapt their business models to remain relevant.
Session 1 - Product Development, Scott Andrews nl forumCruiseNL2011
The document outlines the roles and responsibilities of Newfoundland and Labrador's Product Development division, which focuses on developing tourism experiences, infrastructure, and protecting the natural environment. It discusses strategic goals like doubling tourism revenue by 2020 and becoming a leader in environmental sustainability. It also provides details on the division's activities, which include signage projects, skills training, partnerships, and supporting seasonal events and attractions. Moving forward, priorities include quality assurance, researching visitor wants, filling product gaps, and ensuring collaboration across industry and government stakeholders.
This was the slide deck accompanying our final pitch during the entrepreneurship through design workshop at Domus Academy as part of the Master in Business Design. We were awarded best in class for this project.
Our brief was to create a complementary business to that of AirBnB. AirBnB Italy was providing consultation throughout the process.
Social media engagement proposal for wonderland v3Vincent lee
The document provides an engagement proposal for promoting Australian tourism to Chinese tourists. It discusses discovering who the Chinese tourists are, their interests and information sources. It then discusses creating digital engagement strategies and tactics, as well as content that will engage tourists through various channels. This includes owning channels like a mini-site and Sina Weibo account, as well as engaging influencers to promote Australian tourism to Chinese audiences.
Wesgro: Western Cape Tourism Marketing Plan 2014/2015Judy During
The document provides an overview of Wesgro's tourism strategy and marketing plan for the Western Cape province of South Africa for 2014/2015. The key objectives are to drive visitor numbers, increase spending and value, and reduce seasonality. The strategy focuses on international markets like the US, UK, Germany and emerging markets in Africa, Asia, and Australia. It also aims to promote domestic tourism within South Africa. Major initiatives include rebranding efforts, improving the website, leveraging events, enhancing film promotion, and expanding digital and social media presence. The goal is to market the Western Cape as an inspiring place to discover throughout the year.
The document proposes an integrated tourism learning and delivery system called eTourismBook. It aims to facilitate tourists and local tourism providers through all stages of tourism from planning to sharing experiences. Key points discussed include:
- Travel and tourism is a major global industry worth nearly $7 trillion
- Existing online tourism platforms are fragmented and don't provide personalized recommendations
- eTourismBook will provide customized itineraries, promote local services, and integrate learning and experiences
- The total addressable market across key tourism segments is estimated at $750 billion, with the achievable online market being 14% of that.
Destination Management Organization Overview and Toolkit Presentation to USAIDDavid Brown
A background on moving from competitive clusters to destination management organizations. An overview of the Destination Management Organization Toolkit developed by the Global Sustainable Tourism Alliance for the United States Agency for International Development.
Presentación empleada en la Jornada Técnica de FITUR 2016 organizada por la FFE (Fundación de los Ferrocarriles Españoles) y la Asociación Europea de Vías Verdes bajo el título “Greenways Outdoor: Vías Verdes sin fronteras ni barreras” para promocionar e impulsar las Vías Verdes como itinerarios ecoturísticos europeos.
The document discusses trends in sustainable tourism and ICT, including how new tourists use technology in different phases of travel from dreaming and planning to experiencing destinations and sharing experiences. It also addresses how small and medium enterprises can leverage social media and what support public sectors can provide. FUNDECYT-PCTEX aims to facilitate knowledge exchange and innovation to support socio-economic development in Extremadura through various initiatives including managing research projects and attracting talent.
This document proposes the ECHO-Tourism platform to rate ecotourism operators and engage communities. It aims to ensure operators practice values-based ecotourism, educate tourists to be responsible, and provide an online review system. Key steps include identifying ecotourism operations, creating a five-leaf rating rubric, designing a website, and marketing the platform to operators and tourists. The proposal outlines human resources, finances, partners, timeframe, and marketing and success plans.
Chapter 4 Package Tour Development (Travel Agency & Tour Operations)Md Shaifullar Rabbi
The document discusses various topics related to tourism research and planning group trips. It provides information on conducting destination research, researching a travel destination before visiting, planning group trips, tourism marketing strategies, and the roles and responsibilities of tour guides. Some of the key points discussed include methods for conducting destination brand research, tips for planning travel itineraries and group trips, important considerations for organizing group trips, and the typical duties of a tour guide.
1. The document proposes doubling woodland cover in the Northwest region by 2050 through increased tree planting. This would help tackle climate change by storing 16 million tonnes of carbon dioxide and support the timber industry.
2. Cities in the region would see a "cool green revolution" from more urban trees, which would improve property values, health, and reduce flooding and heat island effects.
3. Producing more timber and using more wood products would displace higher carbon materials like concrete and steel, saving over 100,000 tonnes of carbon dioxide, while supporting the region's 69,000 forestry jobs.
Innovative timber buildings – including cross laminated timber and laminated ...FWPA
Innovative timber buildings – including cross laminated timber and laminated veneer lumber
Liam Dewar, Director - Eurban Limited UK
New design concepts using engineered timber products are promising to increase sustainability and construction efficiency. Cross laminated timber (CLT) and laminated veneer lumber (LVL) are appearing in multi-level building designs of 10 storeys and more.
Tropical hardwood tree investments deliver fantastic returns as well as being eco-friendly, tax efficient, ethical and sustainable.
Find out how a £15,000 investment can grow into £193,000 in 18 years...
THORPE PARK - 2009 - Marketing And Promotionthemightyjack
This document discusses marketing plans for Thorpe Park theme park in 2009, focusing on the launch of a new rollercoaster called SAW - The Ride. The key objectives are to increase visitor volume and revenue. The marketing strategy involves TV, cinema, radio, and online advertising campaigns around Easter and summer to generate awareness and drive ticket sales. Public relations efforts like celebrity events and stunts will also promote the new ride's opening.
2. timber as a sustainable building materialjbusse
Timber is a renewable and sustainable building material that can be harvested from managed forests and plantations. It has low embodied energy, stores carbon, and has reuse and recycling options at the end of its life. When used properly through good design, detailing, and maintenance, timber can provide durable construction with low environmental impacts over its full life cycle.
This document summarizes the conclusions and recommendations from an EDEN Network meeting between European Commission officials, EDEN project officers, and representatives from EDEN destinations. Key points include:
1) The EDEN program has been successful in increasing tourism but needs more support from destinations and stakeholders to demonstrate benefits and ensure future funding.
2) Recommendations are made to strengthen the involvement of destinations, project officers, and national tourism organizations to better promote EDEN destinations and leverage European funding opportunities.
3) Ideas are proposed to improve networking, marketing, and cooperation between EDEN destinations such as developing cross-promotional materials and strengthening relationships with regional development agencies.
The document summarizes the conclusions and recommendations from an EDEN Network meeting between EDEN members, project officers, ambassadors, and the European Commission's Tourism Unit. It discusses expanding the network and increasing involvement of destinations, project officers, and stakeholders to demonstrate EDEN's benefits. Recommendations include national tourism authorities allocating more funding to promote EDEN destinations, project officers strengthening cooperation and establishing common standards, and destinations actively networking and exchanging practices to develop sustainable tourism. The European Commission will continue supporting EDEN by funding new promotion campaigns and destination selections.
The document provides conclusions from the 2013 EDEN Events conference. It summarizes that while the tourism industry has changed dramatically in recent years, the value of the EDEN Network lies in its ability to help members learn from each other, lobby together for opportunities and funding, and make new links to further their projects. Specifically, the network provides a low-cost way for members to meet face-to-face each year and an avenue to influence how European funds are spent on marketing EDEN destinations. The concluding remarks thank participants for the opportunity to facilitate networking over the past years.
This document provides an introduction and agenda for a session on place branding and place making at the 2013 EDEN EVENTS conference in Brussels. The session will discuss concepts of tourism success and how destinations and destination management organizations (DMOs) can define and achieve success. Speakers will share their experiences in leveraging social media to support suppliers, revitalizing places, and recovering from crises. The introduction frames success as making money and attracting visitors, but notes more discussion is needed on the relationship between place branding, place making, and success. It also discusses how the tourism industry is being disrupted by the sharing economy and how DMOs must adapt their business models to remain relevant.
Session 1 - Product Development, Scott Andrews nl forumCruiseNL2011
The document outlines the roles and responsibilities of Newfoundland and Labrador's Product Development division, which focuses on developing tourism experiences, infrastructure, and protecting the natural environment. It discusses strategic goals like doubling tourism revenue by 2020 and becoming a leader in environmental sustainability. It also provides details on the division's activities, which include signage projects, skills training, partnerships, and supporting seasonal events and attractions. Moving forward, priorities include quality assurance, researching visitor wants, filling product gaps, and ensuring collaboration across industry and government stakeholders.
This was the slide deck accompanying our final pitch during the entrepreneurship through design workshop at Domus Academy as part of the Master in Business Design. We were awarded best in class for this project.
Our brief was to create a complementary business to that of AirBnB. AirBnB Italy was providing consultation throughout the process.
Social media engagement proposal for wonderland v3Vincent lee
The document provides an engagement proposal for promoting Australian tourism to Chinese tourists. It discusses discovering who the Chinese tourists are, their interests and information sources. It then discusses creating digital engagement strategies and tactics, as well as content that will engage tourists through various channels. This includes owning channels like a mini-site and Sina Weibo account, as well as engaging influencers to promote Australian tourism to Chinese audiences.
Wesgro: Western Cape Tourism Marketing Plan 2014/2015Judy During
The document provides an overview of Wesgro's tourism strategy and marketing plan for the Western Cape province of South Africa for 2014/2015. The key objectives are to drive visitor numbers, increase spending and value, and reduce seasonality. The strategy focuses on international markets like the US, UK, Germany and emerging markets in Africa, Asia, and Australia. It also aims to promote domestic tourism within South Africa. Major initiatives include rebranding efforts, improving the website, leveraging events, enhancing film promotion, and expanding digital and social media presence. The goal is to market the Western Cape as an inspiring place to discover throughout the year.
The document proposes an integrated tourism learning and delivery system called eTourismBook. It aims to facilitate tourists and local tourism providers through all stages of tourism from planning to sharing experiences. Key points discussed include:
- Travel and tourism is a major global industry worth nearly $7 trillion
- Existing online tourism platforms are fragmented and don't provide personalized recommendations
- eTourismBook will provide customized itineraries, promote local services, and integrate learning and experiences
- The total addressable market across key tourism segments is estimated at $750 billion, with the achievable online market being 14% of that.
Destination Management Organization Overview and Toolkit Presentation to USAIDDavid Brown
A background on moving from competitive clusters to destination management organizations. An overview of the Destination Management Organization Toolkit developed by the Global Sustainable Tourism Alliance for the United States Agency for International Development.
Presentación empleada en la Jornada Técnica de FITUR 2016 organizada por la FFE (Fundación de los Ferrocarriles Españoles) y la Asociación Europea de Vías Verdes bajo el título “Greenways Outdoor: Vías Verdes sin fronteras ni barreras” para promocionar e impulsar las Vías Verdes como itinerarios ecoturísticos europeos.
The document discusses trends in sustainable tourism and ICT, including how new tourists use technology in different phases of travel from dreaming and planning to experiencing destinations and sharing experiences. It also addresses how small and medium enterprises can leverage social media and what support public sectors can provide. FUNDECYT-PCTEX aims to facilitate knowledge exchange and innovation to support socio-economic development in Extremadura through various initiatives including managing research projects and attracting talent.
This document proposes the ECHO-Tourism platform to rate ecotourism operators and engage communities. It aims to ensure operators practice values-based ecotourism, educate tourists to be responsible, and provide an online review system. Key steps include identifying ecotourism operations, creating a five-leaf rating rubric, designing a website, and marketing the platform to operators and tourists. The proposal outlines human resources, finances, partners, timeframe, and marketing and success plans.
Chapter 4 Package Tour Development (Travel Agency & Tour Operations)Md Shaifullar Rabbi
The document discusses various topics related to tourism research and planning group trips. It provides information on conducting destination research, researching a travel destination before visiting, planning group trips, tourism marketing strategies, and the roles and responsibilities of tour guides. Some of the key points discussed include methods for conducting destination brand research, tips for planning travel itineraries and group trips, important considerations for organizing group trips, and the typical duties of a tour guide.
Planeta.com, the Local Travel Movement and the WHL Group teamed up to review how satisfied you are with the way local tourism is marketed. This survey endeavors to understand how localities are promoted. From survey responses we will compile a list of good practices and suggestions for improving tourism promotion.
Related:
Marketing Wiki
http://planeta.wikispaces.com/marketing
This document introduces PM4SD, a project management methodology developed to design and implement sustainable tourism projects. PM4SD combines principles of project management and sustainable development. It consists of variables, principles, processes, components and techniques to manage all aspects of a project. The document discusses how PM4SD can be used to support the European Tourism Indicators System (ETIS) in analyzing destinations and developing action plans to improve sustainable tourism management. Stakeholder identification and management is a key part of applying PM4SD to ensure local community involvement.
Green Revolution Travel will establish its headquarters in Bangkok in 2013 and open 6 regional offices by 2015, becoming a leading eco-tour operator in Thailand. The company founders have advanced degrees and aim to benefit local communities economically while protecting the environment. The company will focus on developing sustainable tourism practices, increasing awareness of responsible travel, and donating funds raised from customers to local projects. Green Revolution Travel plans to use a market segmentation strategy and 4Ps marketing approach to promote its mission of ethical and authentic tourism experiences.
This document provides an overview and agenda for a marketing workshop. The workshop will cover topics such as marketing plans, branding, target markets, and partnerships. Attendees will learn about developing compelling experiences for visitors, crafting marketing strategies and action plans, and measuring the success of their efforts. The workshop aims to help participants effectively communicate their offerings and maximize resources through collaboration.
Marketing plan for android app explore by soumya jaiswal nit raipurSoumya Jaiswal
The document outlines a marketing plan for an Android travel app called "Explore". The app allows users to browse and book tour packages, flights, trains, and tickets. The plan discusses the target market of millennial, family, and older travelers. It proposes a value proposition of empowering travelers with information and one-stop booking of travel products. Key aspects of the plan include products and features, pricing, promotions, and an implementation schedule to launch the app and promote ongoing growth.
Similar to Marketing guidelines for EDEN Project Officers (20)
This document describes the EDEN Innovation Prize, which aims to inspire the tourism industry by showcasing initiatives that make places better to live in and visit. There are three award categories: E-Place Branding Prize for tourism marketing campaigns, E-Place Making Prize for initiatives improving places to live, and E-Community Building Prize for cooperation enhancing social cohesion. Winners will receive special recognition on EU and industry websites and publications. To participate, applicants must submit descriptions or information about relevant initiatives by October 30, 2013 for the chance to win gold, silver, or bronze prizes.
This document discusses how destination marketers can close the gap between online and offline marketing. Most destination marketing budgets are spent on traditional offline channels like magazines, TV, newspapers and radio. However, research shows travelers now begin their journey online. To close this gap, destinations must ensure they can deliver a memorable experience and go social by joining networks to make sure everyone knows about the experience. They should also reconsider how much advertising impact they actually get from large budgets, given how much other advertising the average traveler is already exposed to each day.
This document provides marketing strategy tips for destination managers and project officers in the EDEN network. It recommends focusing marketing efforts on the internet, social media, and stories from travelers, operators, and journalists as these influence most potential travelers' decisions. The biggest source markets for emerging destinations are Germany, the UK, and international travelers, so marketing should focus on these areas.
1) In 1815, two German tradesmen founded a paper mill in Ligatne Village, Latvia, which became a major employer for over a century.
2) In the 1990s after the fall of the Soviet Union, the mill and village faced an uncertain future as unemployment rose.
3) The mill transitioned to using recycled paper and the local government developed tourism, preserving the village's cultural heritage and creating new jobs as guides, craftsmen and small business owners, helping the community thrive in new ways.
The municipality of Sandanski is located in southwest Bulgaria and includes the town of Sandanski, which is a famous balneology and spa destination known for its mineral springs and mild climate. It has over 30 modern hotels, many with balneo centers offering treatments. Cultural attractions include an archaeological park and museum showcasing the region's 3000 year history. Nearby is the town of Melnik, known for its wine, and parts of Pirin National Park are within the municipality.
How To Change Your Name On American Airlines Aadvantage.pptxedqour001namechange
American Airlines permits passengers to change/correct names on their AAdvantage account. Also, you can request a name change both online via a web portal and offline over the phone. For further information on how to change your name on American Airlines Advantage, get in touch with the airline’s customer service. Also, you can reach out to a consolidation desk at +1-866-738-0741 for quick assistance.
Best Places to Stay in New Brunswick, Canada.Mahogany Manor
New Brunswick, a picturesque province in eastern Canada, offers a plethora of unique and charming places to stay for every kind of traveler. From the historic allure of Fredericton and the vibrant culture of Saint John to the natural beauty of Fundy National Park and the serene coastal towns like St. Andrews by-the-Sea, there's something for everyone. Whether you prefer luxury resorts, cozy inns, rustic lodges, or budget-friendly options, the best places to stay in New Brunswick ensure a memorable stay, allowing you to fully immerse yourself in the province's rich history, stunning landscapes, and warm hospitality.
https://www.mmanor.ca/blog/best-5-bed-and-breakfast-new-brunswick-canada
How do I plan a Kilimanjaro Climb?
Planning to climb Mount Kilimanjaro is an exciting yet detailed process. Here’s a step-by-step guide to help you prepare for this incredible adventure.
Our excursions in tahiti offer stunning lagoon tours, vibrant marine life encounters, and cultural experiences. We ensure unforgettable adventures amidst breathtaking landscapes and serene waters. For more information, mail us at tracey@uniquetahiti.com.
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.pptImperial Egypt
Travelling to Egypt is like stepping into a time capsule where the past and present coexist, offering a unique blend of history, culture, and stunning landscapes.
See more: https://imperialegypt.com/tour-packages/
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
Un viaje a Buenos Aires y sus alrededoresJudy Hochberg
A travelogue of my recent trip to Argentina, most to Buenos Aires, but including excursion to Iguazú waterfalls, Tigre, and Colonia del Sacramento in Uruguay
You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.
What Challenges Await Beginners in SnowshoeingSnowshoe Tahoe
Discover the exhilarating world of snowshoeing through our presentation, highlighting the challenges faced by beginners. From physical exertion to technical finesse and braving harsh winter conditions, each step in the snow brings new obstacles and unforgettable adventures. Embrace the challenge and conquer the winter wonderland with confidence!
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
Top 10 Tourist Places in South India to Explore.pdf
Marketing guidelines for EDEN Project Officers
1. EDEN
SMART
MARKETING
STRATEGY
71/G/ENT/CIP/13/B/N03S10 -
Promotion of EDEN destinations and
awareness raising
How to meet the requirements of
the Specifications sent to you by the
European Commission
Guidelines to prepare a killing proposal for the
EDEN destinations awareness raising
campaign
prepared by
Antonio Pezzano, EDEN Network Facilitator
2. These guidelines
aim to provide a
framework and
practical tips to
Project Officers
and EDEN
destinations to
make the best use
of EU funds for
promoting EDEN
destinations.
_A VISION
_A STRATEGY
_A ROADMAP
_SOME TIPS
4. By 2015, 1 Million
Tourists will learn
about the
European Hidden
Treasure
EDEN destinations
and Project Officers
join forces to make it
happen
A VISION
6. We would like YOU to
engage travel enablers
so that they will share
their enthusiasm for
EDEN destinations with
their followers
The more tourists learn
about EDEN, the more
likely is to get them in our
destinations
The more travel enablers we engage
and the more enthusiasm we are able
to trigger, the more the opportunities
tourists will learn about EDEN
destinations .
☛ Additional tourism flows (arrivals
and/or overnight stays)
☛ Increased visitor expenditure
☛ Change in seasonality pattern
Project
Activities
Outcome
Impact
☛ Long term relationships
with travel enablers
☛ More tourists know
about EDEN
☛ More involvement of the business
and people from destinations
☛ To connect travel enablers to
tourism business from the
destinations
A STRATEGY
What we would
like YOU to do
…..and why
7. Give a strong motivation to
travel enablers to visit EDEN
destination. Talk to their hearts
Make
them
feeling
good
They will engage with
your destination for ever
The base of this
iconographic is by
A STRATEGY
A STRATEGY
Engage tour operators, bloggers and
journalists
10. FOUND
GET
READY
ACT
① NTOs, RTOs and Destinations must build a
strong long-term partnership.
② Destinations must have a social media
manager
③ Destinations must have a travel agent
representative
④ Project Officers should support Destination
in preparing the EDEN KIT for marketing
communication purposes.
⑤ Project Officers, in collaboration with
Destinations, should have EDENSTAT, a
basic set of statistics to measure their
progress towards raising EDEN visibility
⑥ Project Officers should help Destinations in
sharing marketing communication info
with travel enablers on line
⑦ Project Officers should help Destinations in
meeting travel enablers by organizing FAM
trips, facilitating Workshops in Tourism
trade Fairs, and realizing specific events
such as EDEN Summit.
A ROADMAP
11. What is a strong long term relationship?
For example……
National Tourism Organizations and Regional Tourism
Organizations have either the Hidden Treasure section/
product in their on-line platforms or support a specific
platform.
The national tourism network is in place and is (also
financially) supported by NTOs and RTOs.
Destinations are supported financially to pay
membership fees of the EDEN Network Association.
A ROADMAP
12. What is a social media manager?
A person able to manage the EDEN social media
campaign. Duties include:
q managing presence in social networking sites
including Facebook, Flickr, Pinterest and other similar
community sites, posting on relevant blogs, and
seeding content into social applications as needed.
q Monitoring and measuring the impact of social
media projects
A ROADMAP
13. What is a travel agent?
A person or a company able
q to talk with tourists and travel enablers about the
destination, the mode of transportation, travel dates,
financial considerations, and accommodations
required.
q to plan, describe, arrange, and sell itinerary tour
packages
q to provide brochures and publications containing
travel information, such as local customs, points of
interest, or foreign country regulations.
A ROADMAP
14. What is the EDEN KIT?
Electronic Brochures (i.e in pdf) in
English, page in Visiteurope.com
Stories
Videos
Inspiring
Pictures
A set of basic
information on
EDEN
destinations
15. Impact
• Basic statistics
on arrivals,
nights, beds
• Business survey
Outcome
• Travel
enablers
assessment
• On site survey
Project
activities
• Records
• Pictures
What is the EDEN STAT?
A set of tools
to monitor the
effectiveness
of the
marketing
campaign
A ROADMAP
16. What are tools for sharing marketing communication info?
Our goal is to have at least a updated facebook
page in englisn for all EDEN destinations
A ROADMAP
17. Where destinations can meet Travel Enablers?
The travel agent
of an EDEN
destination
meets travel
enablers
Businesses
managers and
owners of EDEN
destinations
meet travel
enablers
Travel enablers
visit EDEN
destinations and
meet businesses
as well as
people
Workshops at
Tourism
Trade Fairs
EDEN
SUMMIT
FAM
TRIP
A ROADMAP
19. Which segments?
Families with older
children
Families with young
children
Mature couples
Groups of friends
Solo travellers
Young couples
From where?
Domestic: from what
regions/cities do they
come from?
International: what
are the three most
important countries
where would you like
to invest?
Before selecting the travel enablers,
focus on the right markets for the EDEN
destinations
SOME TIPS
20. Focus on the biggest markets
International
travellers
potentially
interested in
emerging
destinations
100 = 18 million travellers
Poland
3%
Spain
3% Sweden
5%
Denmark
5%
France
5%
Belgium
6%
Italy
7%
Netherlands
8%
UK
26%
Germany
32%
Eden Network Association ASIBL, 2013
SOME TIPS
21. M a k e s u r e t h a t e a c h
destination has
1 picture > 1,000 words A very good story to tell
SOME TIPS
22. Picnic on the
beach, sunset in
Eden
Plan to arrive around 11 am at the beach, the tide
is so far out that there are hundreds of tiny rock
pools waiting to be explored — a perfect
welcome for a bunch of big kids! In no time you
will find yourself splashing in puddles, leaping over
tide pools and sucking meat out of crab legs like
excited kids on a field trip. After a full day’s
splashing, the winter sun will go to sleep early and
will grace you with an impromptu sunset that left
enough light in the sky to make our way home.
38 km travelled
25 rock pools explored
1 beautiful sunset observed
Is
What you
take home
SOME TIPS
An example of a picture with a good story
adapted from
http://mediacentre.canada.travel/media/story-ideas
23. High quality brochures (available also in pdf) with beautiful
images inspire travel enablers to support EDEN destinations as
holiday locations.
Brochure must be easy to follow. A lot of pics and short text are
more effective. Provide a lot of white space (around images,
big and effective fonts).
Include general information about population, size of the area,
climate, lifestyle and geography. This will set the scene.
In case you plan to suggest Itineraries, please allow for
flexibility and independence (have a variety of lengths and
optional extras) and do not forget to add a map!
SOME TIPS
How to prepare an effective electronic brochure
24. Remember: the front cover is your main message. It motivates your
reader to pick it up.
Few large images are more effective than many small images.
Show spectacular landscapes whenever you can.
Use images that are suitable for your target market. For example clients
for group tours are likely to relate more to an experience that shows
groups.
Include people in your images, so that readers can ‘put themselves in
the picture’. Images with people participating in activities convey a
feeling of fun, excitement and involvement.
Colour is important. Too much blue and white can look cold;
counterbalance blue with warm or golden tones.
SOME TIPS
How to prepare an effective electronic brochure
25. › A set of
professional
pictures showing
the “soul” of your
destinations
› General and
useful
information for
traveling
› Amazing stories
of things tourists
can do in their
vacation
EDEN KIT
THE FACILITATOR IS HAPPY TO
PROVIDE YOU WITH A TEMPLATE
SOME TIPS
26. › Have ready an
excel file to record
year arrivals, nights,
bed and n. of
accommodation
establishments
› Prepare a
questionnaire to poll
views of businesses
in destinations
› Assess what are the
most relevant travel
enablers for your
destinations
EDENSTAT
A SET OF TOOLS TO ASSES AND
MONITOR THE CAMPAIGN
EFFECTIVENESS
SOME TIPS
27. Arrivals Nights Beds in hotel Beds in other
type of
accommodation
Unit of self-
catering
accommodation
Destination A
Destination B
Destination C
Collect basic data in 2013 (baseline), 2014, 2015
Contact the EDEN Network facilitator to get the template
SOME TIPS
28. Involve the business community of the destinations and ask them few
simple questions at the beginning (baseline) and at the end of the
project
Contact the EDEN Network facilitator to get the questionnaire
template and tips on methodology
SOME TIPS
29. Travel Media
• Followers on twitter
• Facebook fans
• Circulation
• Readers
• Website statistics
Tour Operators
• Clients
• Catalogue readers
• Website statistics
Market fit
• To what extent
the travel enabler
is effective on the
target markets?
Tour Operators
• To what extent
the travel enabler
is able to deliver
the proper
message to the
market?
Assess the travel enablers to evaluate who better fits your strategy
Strategic Fit Potential reach assessment
Contact the EDEN Network facilitator to get additional information
SOME TIPS
30. › Support EDEN
destinations in
describing their best
practices according
the VISTAS template
› Share the best
practices using
national TV and
newspapers
› Ask the Facilitator for
more info.
VISTAS
A PROJECT TO USE THE BEST
PRACTICES OF EDEN
DESTINATIONS AS A POWEFULL
TOOL OF PUBLICITY AT GLOBAL
LEVEL
SOME TIPS
31. Which target market are interested in
A list of travel enablers
Suggested project Activities
How to involve the business community (surveys and project
activities)
Consult with
destinations
Draft and Review
Submit the
proposal to EU
Preparatory work
Start the project
activities in
November 2013
Draft the proposal, send it to
destinations for comments and
approval before submitting it to the
European Commission on 14/06/2013
Collect the basic statistics
Conduct the baseline surveys
Assess in depth the travel enablers list
Prepare the basic tools
SOME TIPS
READY
?