Awareness, engagement and conversions, it's the byproduct of visibility and it's easier said than done. The online world is noisy, which makes it hard for small businesses to be seen or heard. You need a solid visibility plan.

2. Providing Access to the
Knowledge, Experience,
Expertise, and Tools They
Need to Grow
CONNECT WITH 239.745.3700www.FSBDCSWFL.org
OUR PURPOSE

3. Helping Businesses
Grow & Succeed
Who We Serve
• Pre-Venture
Individuals
Exploring business feasibility
• Start-Up
Businesses
In-business for less than 3 years
with fewer than 5 employees
• SME Businesses
In-business for more than 3 years
more than 5 employees
CONNECT WITH 239.745.3700www.FSBDCSWFL.org

4. Helping Businesses
Grow & Succeed
Helping Businesses Grow &
Succeed
How We Serve Business Needs
Professional Business Consulting
Personalized, confidential and provided at no cost
by experienced and credentialed consultants
Business & Management Training
Basics to advanced topics
Research, Data & Information
Current and expansive business information for
better decision-making

5. What is a visibility day?
A specified time during each week that you spend
making your business visible.

6. 8am:
9am:
10am:
11am:
Sample Day
Check calendar for upcoming
events and holidays.
Create content.
Fill your calendar!
Go live or post on your stories!
Commit to your
planning hours

7. Why is it important?
Staying visible and relevant leads to increased business.

8. 5 Tips to
Being
Visible

9. 1. Email
Send a weekly email to your
email list or subscribers.
Keep them updated on your
business or get them involved!

10. 2. Social Media
Post an update with a high-
quality photo or video. Do you
have a special event going on?
Go Live. Encourage people to
check-in, tag, and share.
Make sure you are
using the social media
platform that reaches
your target audience.

12. 3. Networking Event
• Attend a networking event or
sign up for one. In person or
ZOOM.
• Your in-person visibility will
stand out in the relationships
you make in your community.

13. 4. Website
Update the content on
your website.
oInformation
oEvents
oPhotos
oVideos

14. You must be googleable!
53% of mobile
site visitors
leave a page
that takes longer
than three
seconds to load
(Google).
On average,
there are
more than
40,000 Google
searches
performed
every second
(Internet Live Stats).
40,000
88% of
consumers
research online
before making
a purchase
either online or
in-store
(United States B2C
Ecommerce Country
Report).
27% of
customers
search for a
local business
daily
(BrightLocal).
Nearly 8 in 10
consumers will
stop engaging
with digital
content that
doesn’t display
well on their
device
(Adobe).
88% 27% 8 in 10 53%

15. 5. Blog
Start a blog and keep writing!

16. Sample Social Sharing
Plan for a Blog Post
Immediately
6 hours after
Next Day
3 Days After
1 Week After
2 Weeks After
Every Month
Immediately Immediately
2 hours later
6 hours later
Next Day
3 Days After
2 Weeks After
Every Month
Immediately
as a Story
Immediately
6 hours after
3 Days After
Immediately
Next Day
3 Days After
2 Weeks After
Every Month
Immediately

17. Social Media
Management
Resources
- Social Pilot
- Hootsuite
- Sprout Social
- Post Planner
CONNECT WITH 239.745.3700www.FSBDCSWFL.org

18. Boost your visibility;
build your audience.
Build your audience;
Serve more people.
Serve more people;
grow your business.
Source:adventuresinvisibility.com

19. SCHEDULE YOUR
CONSULTATION
You will be matched with
a right-fit consultant
within 24-48 hours.
HOW THE SBDC AT FGCU WORKS
GET A STRATEGIC PLAN
Our business consultants will
help you develop a data-based
strategic plan, map out goals,
strategies and tactics and help
you implement it.
GROW AND SUCCEED
We provide on-going guidance to
help you navigate your business
past obstacles, optimize
performance and keep you on
the road to success.
Step
1
Step
2
Step
3
239.745.3700www.FSBDCSWFL.org

20. Sarah Newcomb
Florida SBDC at FGCU
Sarnewcomb@fgcu.edu
QUESTIONS?
Schedule Your No-Cost Consultation