A graduate of HEC International Business School, Patrick co-founded Directinet (France’s leading email marketing company) in 2000 and headed Product Innovation & Studies. He assisted several key accounts with their segmentation, eCRM and data enrichment strategy and was the inventor of Email Appending and of the Dynamic Prospecting Database, two disruptive solutions in the sector.
In 2010, Patrick co-founded Ad4Screen, the French leader in performance-based mobile marketing, now based in the UK. 200 clients have already chosen Ad4Screen’s unique technologies. Ad4Perf is a mobile acquisition and tracking platform, helping advertisers acquire more quality app users at reduced cost. Ad4Push is a Mobile CRM tool delivering multi-OS push notifications and in-app messages.
At Ad4Screen, Patrick is responsible for designing technologies that optimize performance in mobile acquisition and retention.