Push notifications are carried out through the internet in the form of message pop-ups and news alerts, and have become a mandatory tool for mobile app developers over the past few years. Providing direct access to mobile apps, regardless of when the app is actually in use, these notifications provide a number of benefits to mobile app developers. Among the more common reasons are ‘waking up’ dormant users, incentivizing active devices and greeting new users to the app. While push notifications have been compared to email marketing, the open rates speak for themselves, with emails averaging out at less than 10% and push notifications reaching over 30%, when sent in the correct manner and pace.

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How-to Increase User
Engagement by 25% with
User Segmented Push Notifications
Push notifications are carried out through the internet in the
form of message pop-ups and news alerts, and have become
a mandatory tool for mobile app developers over the past few
years. Providing direct access to mobile apps, regardless of
when the app is actually in use, these notifications provide a
number of benefits to mobile app developers.Among the more
common reasons are ‘waking up’ dormant users, incentivizing
active devices and greeting new users to the app. While push
notifications have been compared to email marketing,the open
rates speak for themselves, with emails averaging out at less
than 10% and push notifications reaching over 30%,when sent
in the correct manner and pace.
PushApps Integration with Back&
PushApps’ clients are mobile app publishers who have a need to interact and engage with
their users via push notifications. Developers are provided with an SDK to implement
within their apps, allowing them to send notifications to the registered devices from
a web interface. The PushApps platform supports both Android and Apple apps via
the Google Cloud Messaging platform (GCM), and the Apple Push Notification Service
platform (APNS).

2. www.backand.com | US: 1-888-259-9242 | EU: +44-800-048-8730
Studies have shown that utilizing push notifications increases user engagement, which
can lead to up-selling related services to clients as well as rewarding active users. This
leaves developers constantly looking for more efficient ways to segment users, such as
identifying those that are active, as well as those that are not. While PushApps enables
segmentation through their service, leveraging Back&’s solution can result in much
deeper, significant and app related segmentation. Due to the fact that the platform is
integrated into Back&’s interface, with a few clicks, a segment can be selected and get
the respective push notification.
Developer integration is simple. The PushApps interface is used to carry out tasks,
such as message drafting and schedule creation. Afterwards, the user is redirected to
the Back& interface to select the respective notifications from a drop down menu. This
enables developers to easily create user segments (aka bookmarks), allocate messages
to their respective bookmarks, and finally, send notifications. Predetermined scheduling
ensures that each user segment will receive every earmarked message.
Case and Point
Back& customers need user-segmentation-based notification in order to maintain and
increase user engagement. I would like to share the story of one of our customers that was
in need of push notifications, and how Back&’s collaboration with PushApps provided
an efficient and reliable system. Similar to many mobile startups, the company in this
story was in the process of developing their mobile app when it became clear that there
was a need to automate their back-office. As a means to save time on loading content
into their database, the company utilized Back& as their back office solution. Traffic
began to gradually increase after the application’s launch, leading to the inevitable need
to generate more contact with users. With their solid back-office, the startup sought out
a push notification service. Their requirements included identifying new customers as
well as distinguishing various global regions. The recent PushApps-Back& SaaS service
solution enabled the startup to generate reports for both new and regionally spread out
users, providing an ideal environment to achieve their specific push notification goals.
By linking the appropriate messages to their respective reports, the startup’s marketing
team was instantly satisfied, implementing push notifications into their routine
operations.
Benefits of the Back&-PushApps Collaboration
1. Easily integrate users into your database to send notifications. No coding required.
2. Bookmark user segments for new notifications.
3. Pinpoint target users’ devices.
4. Market, review reports and send notifications from a single interface.
5. Receive high quality analytic reports aimed at marketers.

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Results can be monitored and analyzed by PushApps in order to refine/enhance the
process and effectively take the next steps. If you see push notifications in your future,
or are even trying to manage them now, it will be well worth your while to try the Back&-
PushApps solution today!
Contact Information
Backand Inc.
US: 1-888-259-9242 | EU: 44-800-048-8730
info@backand.com
www.backand.com
Notice
This document has been carefully compiled. The information in this guide does not constitute a warranty
of performance. Furthermore, Backand reserves the right to revise this publication and make changes from
time to time in the content thereof, without obligation to notify any person of such revisions or changes.
Backand assumes no liability for losses incurred as a result of out-of-date or incorrect information in this
guide. The software described in this guide is furnished under a license agreement and may be used only
according to the terms of that agreement.