The document provides a comprehensive guide for conducting a SWOT analysis to aid project managers, detailing sections such as strengths, weaknesses, opportunities, and threats. It outlines essential project management components like project charters, communication plans, stakeholder information, and lessons learned, along with specific assignment instructions for an internal environmental analysis. The grading rubric is included to evaluate the assignment's content and critical thinking.

1. Swot Analysis
Conduct SWOT analysis giving 5 points each for S, W,O,T as
per descriptions below to help project
managers.
Strengths
1.
2.
3.
4.
5.
Weakness
1.
2.
3.
4.
5.
Opportunity
1.
2.
3.
4.
5.
Threats
1.
2.
3.
4.

2. 5.
Project Charter
Date: <today’s date>
Project Title: <Title of your Project>
Project Start Date: 4 Jan 2016
Project End Date: < dura�on is 6 months, calculate the end
date>
Budget Informa�on: $50000.00
Project Manager: < Name>, < Email>, <Telephone No>
Project Objec�ves:
⦁ Clear, concise reasoning for why the project is being
performed
⦁ Clear, concise definition of what the project’s activities will
entail
⦁ Brief description of primary deliverable(s)
⦁ Clear description of the project’s behefits to the organisation
⦁ Recognition and description of any limits that the project will
not cover and address
Acceptance Criteria
⦁ Identification of specific factors against which the project
can be compared to determine
success/failure
⦁ Identification of specific deliverables not only for class, but
for the project as a whole
⦁ Agency-specific deliverables
⦁ Inclusion of due dates for the deliverables
⦁ Clear identification of milestone and milestone exit points

3. ⦁ Factors should include a specific metrical comparison
Assumptions and Constraints
⦁ Any assumptions made during the course of the project
⦁ List of constraints that entail the limitations that are required
to be addressed
Stakeholder List
Stakeholder
No
Name and Signature Role and
Responsibility
Position Contact
Information
1
2
3
4
5
6
7
Lessons Learned
⦁ Identification of pitfalls to be avoided, based on the student’s
past experience
⦁ Evidence of thought as to what can and cannot affect the
project in terms of how the project
will run
Charter Signoff

4. Communica�on Plan Template
Plan purpose – A brief description of why and how the plan was
developed, and an overview of the
overall team communication philosophy. Also states types of
communications planned, for lateral,
downward, and upward communication.
Change management – Description on how the team will handle
changes in the project, whether it is in
terms of project scope, schedule, or resources. This includes
how the team plans to communicate
changes as well as how the team plans to make decisions about
changes.
Meeting agenda – Gives a brief overview of what the team plans
to accomplish in each of its meetings,
how it documents goals and objectives for meetings, and defines
and assigns actions for the team to
accomplish project objectives.
Stakeholder Information to
be shared
Frequency of
information
exchange
Location of
information
exchange
Purpose of
communication

5. Mechanism for
communication
Who What When Where Why How
BMGT 495 Strategic Management
Assignment 2: Internal Environmental Analysis/Strategy
Analysis and Strategy Selection (Week 6)
Purpose: This assignment is the second of three assignments.
Students will use the tools and concepts learned in the
course and in previous business courses to develop an
understanding of how organizations develop and manage
strategies to establish, safeguard and sustain its position in a
competitive market.
Students also have the opportunity to review an organization’s
objectives and goals and the key functional areas within
the organization. Performing an internal environment analysis
helps assess a firm’s internal resources and capabilities
and plays a critical role in formulating strategy by identifying a
firm’s strengths to overcome weaknesses. Students will
then 1) assess long-term objectives, 2) identify and evaluate
alternative strategies and 3) recommend strategies for a
company to pursue.
Instructions:
In completing the assignment, students will use the chapters in
the eBook as a guide and perform research on the
company from Assignment 1, answer the questions below in

6. narrative form following the steps provided below:
Step 1: Create a double-spaced, 12-point font Word or Rich
Text Format (RTF) document. The final product cannot be
longer than 16 pages in length, which includes all tables and
matrices but excludes the title page and reference
page. Those items identified in the technical analysis should
appear under the appropriate heading in the paper. Do no
use an Appendix.
Step 2: Review assignment grading rubric.
Step 3: Follow the following format using these topics as
headings:
name;
s & Strategy Selection
Students may use subheadings.
Step 4: In writing the analysis, writing in the third person.
What this means is that there are no words such as “I, me, my,
we, or us” (first person writing), nor is there use of “you or
your” (second person writing). If uncertain how to write in the
third person, view this link:
http://www.quickanddirtytips.com/education/grammar/first-
second-and-third-person
Step 5: In writing this assignment, students are asked to

7. support the reasoning using in-text citations and a reference
list. If information is taken from a source document, it has to
be cited and referenced. A reference within a reference list
cannot exist without an associated in-text citation and vice
versa. View the sample APA paper under Week 4 content and
How to Cite and Reference, also under Week 4 content. There
are also resources located under Course
Content>>Student Toolbox.
Step 6: In writing this assignment, students are expected to
paraphrase and not use direct quotes unless citing the
mission statement of a company. Learn to paraphrase by
reviewing this
link: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html
Step 7: Read all course material for weeks 1 through 6 and
perform independent research to provide a comprehensive
internal environmental analysis, strategy analysis and selection.
Step 8: Jot down key facts about the company. Consider
making an outline to capture key points in the paper.
Step 9: In your paper, respond to the following:
and objectives
o Explain how these strategies align with the company’s vision
and mission statements;
http://www.quickanddirtytips.com/education/grammar/first-
second-and-third-person

8. https://writing.wisc.edu/Handbook/QPA_paraphrase2.html
o Assess the company’s interactions with its stakeholders, the
organizational structure, the organizational
culture, and communication/decision making among managers
within human resources, marketing
production, operations, finance and accounting, R&D, and
computer information systems, which can be
accomplished by viewing the company’s website, interviews,
and surveys.
o Use the company’s income statement and balance sheet to
calculate key, but no less than 10 key financial
ratios to the business. There must be a mix of the different
ratios so that the ratios do not all come from the
same category. Show the calculations.
o Using Excel or a Word table, record key financial ratios in the
first column;
o Research the industry average financial ratios for the same
ratios above and record in a second column. If
you cannot find an industry average, then select another ratio;
o In the third column, indicate whether the financial ratio is a
strength, a weakness or a neutral factor.
o Explain the results and compare and contrast the company
financials to the industry.
matrix, Grand Strategy Matrix, and QSPM. The expectation
is not to copy from the Internet but to develop one's own. The
various tools are to appear in the appropriate area of
the paper and not in one section of the paper.

9. Discuss success factors and what the company must do
to perform successfully in the industry? Discuss what strategies
would allow the company to capitalize on its major
strengths. Discuss strategies that would allow the company to
improve upon its major weaknesses
for the company;
o Identify and discuss cultural factors that should be considered
in analyzing and choosing among the
alternative strategies;
e
alternative strategies and explain why these strategies are
the best;
Step 10: Create an introductory paragraph. The Introduction
should clearly and concisely convey the main points of the
assignment’s requirements. Review the following website to
learn how to write an introductory
paragraph:
http://www.writing.ucsb.edu/faculty/donelan/intro.html
http://www.writing.ucsb.edu/faculty/donelan/intro.html
Step 11: Write a summary paragraph. A summary paragraph
restates the main idea(s) of the essay. Make sure to leave
a reader with a sense that the essay is complete. The summary
paragraph is the last paragraph of a paper.

10. Step 12: Using the grading rubric as a comparison, read
through the paper to ensure all required elements are
presented.
Step 13: Proofread the paper for spelling and grammatical
issues, and third person writing.
paper;
e paper to the Effective Writing Center
(EWC). The EWC will provide 4-6 areas that may
need improvement.
Step 14: Submit the paper in the Assignment Folder.
Grading Rubric for Assignment 2
Criteria
Outstanding
Superior
Good
Substandard
Failure

11. Content:
Background
including Vision,
Mission and
Objectives
2.8 points
Background
including vision,
mission and
objective are
presented and
thoroughly
discussed;
Vision, mission, and
2.38 points
Background
including vision,
mission and
objective are
presented with good
discussion; Good
discussion about
vision, mission, and
2.1 points

12. Background
including vision,
mission and
objective are
presented with
some discussion;
Vision, mission, and
objectives are
1.82 points
Attempted to discuss
background or vision,
mission and
objectives but key
points were missing or
superficially
presented.
0 points
Failed to
discuss the
background and
vision, mission
and objectives.
(0 – 1.67)
objectives are

13. thoroughly discussed
in terms of the
definition. For
example, vision is
forward thinking and
mission is about
goals and values of
organization).
(2.52 - 2.8)
objectives are
discussed in terms of
the definition but
could be more
thorough.
(2.24 - 2.51)
provided but not
discussed in any
detail.
(1.96 - 2.23)
(1.68 - 1.95)
Content:
Internal
Environmental
Analysis
2.8 points

14. Internal
Environmental
Analysis including
corporate, business
and functional
analysis are
presented and
thoroughly
discussed. Thoroug
h discussion of
stakeholders,
organizational
structure,
organizational
culture, and
communication/decis
ion making among
managers within
human resources,
2.38 points
Internal
Environmental
Analysis including
corporate, business
and functional
analysis are
presented with good
discussion; Good
discussion about
stakeholders,
organizational

15. structure,
organizational
culture, and
communication/decis
ion making among
managers within
human resources,
marketing
2.1 points
Internal
Environmental
Analysis including
corporate, business
and functional
analysis are
presented with
some discussion;
stakeholders,
organizational
structure,
organizational
culture, and
communication/decis
ion making among
managers within
human resources,
marketing
production,
1.82 points
Attempted to discuss

16. Internal Environmental
Analysis including
corporate, business
and functional analysis
but key points were
missing or superficially
presented. Stakehold
ers, organizational
structure,
organizational culture,
and
communication/decisio
n making among
managers within
human resources,
marketing production,
operations, finance
and accounting, R&D,
0 points
Failed to
present the
Internal
Environmental
Analysis.
(0 – 1.67)
marketing
production,
operations, finance
and accounting,

17. R&D, and computer
information systems
(2.52 - 2.8)
production,
operations, finance
and accounting,
R&D, and computer
information systems
but could be more
thorough.
(2.24 - 2.51)
operations, finance
and accounting,
R&D, and computer
information systems
are provided but not
discussed in any
detail.
(1.96 - 2.23)
and computer
information systems
was not included.
(1.68 - 1.95)
Content:
Financial
Analysis

18. 2.8 points
Financial Analysis
thoroughly and
accurately presented
with calculated key
financial ratios,
industry averages
presented,
strength/weakness/n
eutral identified and
company financials
to the industry
compared and
contrasted.
(2.52 - 2.8)
2.38 points
Financial Analysis
was accurately
presented with
calculated key
financial ratios
shown, industry
averages presented,
strength/weakness/n
eutral identified and
company financials
to the industry
compared and
contrasted but could

19. have been more
thorough.
(2.24 - 2.51)
2.1 points
Financial Analysis
was presented
with calculated key
financial ratios,
industry averages
presented,
strength/weakness/n
eutral identified and
company financials
to the industry
compared and
contrasted
but were not
consistently accurate
or thorough in
presentation.
(1.96 - 2.23)
1.82 points
Attempted to provide
complete financial
analysis but ratios
were taken from
website rather than
showing calculations

20. or calculations not
shown/Financialanalys
is is superficial or fails
to provide accurate
information or there
was evidence of
missing information or
only partial
presentation was
seen.
(1.68 - 1.95)
0 points
Failed to
present
Financial
Analysis.
(0 – 1.67)
Content:
Technique
2.8 points
2.38 points
2.1 points

21. 1.82 points
0 points
Analysis
Technique Analysis:
accurate
development of each
technique with
thoroughly
explanation of IFE,
BCG matrix, Grand
Strategy Matrix and
QSPM; techniques
are thoroughly
discussed in terms of
overall analysis.
(2.52 - 2.8)
Technique Analysis:
accurate
development of each
technique with
some explanation of
IFE, BCG matrix,
Grand Strategy
Matrix and QSPM;
techniques are
discussed in terms of

22. overall analysis.
(2.24 - 2.51)
Technique Analysis:
development of each
technique with
some explanation of
IFE, BCG matrix,
Grand Strategy
Matrix and QSPM;
techniques are briefly
discussed in terms of
overall analysis but
there was missing
information or
analysis could have
been
better presented.
(1.96 - 2.23)
Attempted to complete
a technique analysis:
there were several
issues related to the
development of each
technique - IFE, BCG
matrix, Grand Strategy
Matrix and QSPM;
techniques were
performed but no
discussion in terms of
overall analysis or
superficially
presented.

23. (1.68 - 1.95)
Failed to
present
Technique Anal
ysis.
(0 – 1.67)
Content:
Strategy
Analysis
2.8 points
Strategy Analysis
accurately and
thoroughly presented
with discussion about
strengths and
weaknesses,
success factors, how
strategies can
capitalize on major
strengths, improve
upon weaknesses, at
least fivealternative
2.38 points
Strategy Analysis

24. accurately and
thoroughly presented
with discussion about
strengths and
weaknesses,
success factors, how
strategies can
capitalize on major
strengths, improve
upon weaknesses, at
least fouralternative
2.1 points
Strategy Analysis
accurately and
thoroughly presented
with discussion about
strengths and
weaknesses,
success factors, how
strategies can
capitalize on major
strengths, improve
upon weaknesses, at
leastthree alternative
1.82 points
Attempted to complete
a strategy analysis but
discussion about
strengths and
weaknesses, success

25. factors, how strategies
can capitalize on
major strengths,
improve upon
weaknesses, alternati
ve strategies; cultural
factors and prioritized
0 points
Failed to
present
Strategy Analysi
s.
(0 – 1.67)
strategies; cultural
factors and
selections are
prioritized.
(2.52 - 2.8)
strategies; cultural
factors and
selections are
prioritized.
(2.24 - 2.51)
strategies; cultural
factors and

26. selections are
prioritized. There are
weak areas
presented throughout
this section.
(1.96 - 2.23)
selections is missing
information or
superficially
presented.
(1.68 - 1.95)
Content:
Recommendatio
n
2.8 points
Recommendation for
the best
strategy among
alternatives
strategies is
thoroughly
discussed. The
selected strategy(ies)
aligns with all
elements of the SM
process.

27. (2.52 - 2.8)
2.38 points
Recommendation for
the best
strategy among
alternatives
strategies is briefly
discussed. The
selected strategy(ies)
aligns with all
elements of the SM
process.
(2.24 - 2.51)
2.1 points
Recommendation for
the best
strategy among
alternatives
strategies is
discussed but the
selected strategy(ies)
may not align with
elements of the SM
process.
(1.96 - 2.23)
1.82 points

28. Attempted to make
recommendation for
the best
strategy among
alternatives strategies
but is
superficially discussed
. The selected
strategy(ies) does not
align with elements of
the SM process.
(1.68 - 1.95)
0 points
Failed
to provide
recommendatio
n for the best
strategy.
(0 – 1.67)
Critical
Thinking/Reaso
ning
2.8 points
Comments reflect a

29. highly accomplished
level of analysis,
synthesis, evaluation
2.38 points
Comments reflect an
excellent level of
analysis, synthesis,
evaluation and
2.1 points
Comments reflect a
satisfactory level of
analysis, synthesis,
evaluation and
1.82 points
Comments reflect an
unsatisfactory level of
analysis, synthesis,
evaluation and
0 points
Comments
reflect an
unsatisfactory

30. level of
and reasoning of the
case material and
case study facts
resulting in accurate,
thorough, and
soundly reasoned
conclusions.
(2.52 - 2.8)
reasoning of the
case material and
case study facts
resulting in
accurately reasoned
conclusions.
(2.24 - 2.51)
reasoning of the
case material and
case study facts
resulting in partially
correct conclusions
that lack
development or
detail that
demonstrates insight
into reasoning.
(1.96 - 2.23)

31. reasoning of the case
material and case
study facts, resulting in
conclusions that are
underdeveloped or
lack soundly reasoned
conclusions.
(1.68 - 1.95)
analysis,
synthesis,
evaluation and
reasoning of
the case
material and
case study
facts, resulting
in failure to
draw little to
no conclusions.
(0 – 1.67)
Application of

32. Resources
2.8 points
Presents
exceptionally well-
supported arguments
or positions with
evidence from the
readings/experience;
ideas go beyond the
course material and
recognize
implications and
extensions of the
material and
concepts.
2.38 points
Presents excellent
arguments or
positions that
are mostly supported
by evidence from the
readings and course
content; ideas
presented
demonstrate
understanding of the
material and
concepts.

33. (2.24 - 2.51)
2.1 points
Satisfactory
arguments or
positions are
presented but there
is a mix of opinion or
unclear view with
supported arguments
using course
readings. Case
study facts are
occasionally used
but arguments would
be much stronger
1.82 points
Arguments are
frequently illogical and
unsubstantiated;
Limited use of facts in
case study and
essential information
presented in course
readings.
(1.68 - 1.95)
0 points

34. Arguments lack
meaningful
explanation or
support of
ideas. Does not
provide facts
presented in
case study.
(0 – 1.67)
(2.52 - 2.8) with use of facts.
(1.96 - 2.23)
Attention to
Instructions
1.4 points
Demonstrates
exceptional
understanding of
requirements
responding
completely to each
aspect of assignment
including minor
aspects of the
assignment such as
using third person
writing, required use

35. of course readings,
and assignment
format.
(1.26 - 1.4)
1.19 points
Demonstrates
excellent
understanding of
requirements;
missed one minor
aspect of
assignment.
(1.12 - 1.25)
1.05 points
Demonstrates
satisfactory
understanding of
requirements;
missed a key
element or two minor
aspects of
assignment.
(0.98 - 1.11)
0.91 points

36. Fails to show a firm
understanding of
requirements; missed
two key elements or
several minor aspects
of assignment.
(0.84 - 0.97)
0 points
Fails to
demonstrate
understanding
of assignment
requirements.
(0 – 0.83)
Writing
Mechanics
2.8 points
Strictly adheres to
standard usage rules
of written English,
including but not
limited to
capitalization,
2.38 points

37. Excellently adheres
to standard usage of
mechanics:
conventions of
written English,
including
2.1 points
Satisfactorily
adheres to standard
usage rules of
mechanics:
conventions of
English, including
1.82 points
Minimally adheres to
standard usage rules
of mechanics:
conventions of written
English, including
capitalization,
0 points
Does not
adhere to
standard usage
rules of
mechanics:

38. conventions of
punctuation, run-on
sentences, missing
or extra words,
stylistic errors,
spelling and
grammatical errors.
No errors found. No
contractions or
jargon used.
(2.52 - 2.8)
capitalization,
punctuation, and
spelling. One to three
errors found.
(2.24 - 2.51)
capitalization,
punctuation, and
spelling. Four to 10
errors found.
(1.96 - 2.23)
punctuation, and
spelling. More than 10
errors found.
(1.68 - 1.95)

39. written English
largely
incomprehensibl
e; or errors are
too plentiful to
count.
(0 – 1.67)
APA Style
(6th ed.)
1.4 points
No APA style or
usage errors; Proper
citation of source
material is used
throughout paper;
Reference titles
follow APA with only
the first word, the
first word after a
colon and proper
nouns capitalized.
(1.26 - 1.4)
1.19 points
Attempts in-text
citations and
reference list but one

40. or two APA style
errors noted or fails
to use APA citations
when appropriate 1-2
times.
(1.12 - 1.25)
1.05 points
Attempts in-text
citations and
reference lists; APA
style errors are noted
throughout
document; Fails to
use APA citations
when appropriate 3
times in document.
(0.98 - 1.11)
0.91 points
Attempts in-text
citations and reference
lists; Fails to use APA
citation when
appropriate 4-5 times;
or presents only 1-2
in-text citations and
reference list in a
paper that requires
APA citations

41. throughout the
document.
(0.84 - 0.97)
0 points
No attempt at
APA style; or
attempts either
in-text citations
or reference list
but omits the
other.
(0 – 0.83)
Overall Score
Outstanding
25.2 or more
Superior
22.4 or more
Good
19.6 or more

42. Substandard
16.8 or more
Failure
0 or more