Puma launched new Arsenal co-branded merchandise and needed to train their 400+ retail employees across 20 cities in India within 3 weeks. Playday, a sales enablement product, was used to deliver the online training. It was deployed within 7 days and 81% of employees completed the training module. Based on a post-training assessment, 82% of employees achieved the benchmark set by Puma. The training was effective as it resulted in an increased salesforce and increase in sales. The Puma employees enjoyed using Playday for the training.

1. Sales Effectiveness
for Retail Employees
A SUCCESS STORY FOR PUMA BY PLAYDAY

2. What?
• Puma launches
Arsenal co-branded
merchandise
Why?
• Puma needs to train
their retail
employees on their
new products
Where? • All retail stores
across Puma India
The Context

3. Problems Faced by Puma
Lack of Product
Knowledge among
Salesforce
Geographically
Spread teams
Leadership Requirement to
Go-to-Market in 3 weeks
Offline Training –
Very Expensive
Proposition

4. Playday to the rescue!

5. So, What is Playday?

6. Player
Journey &
Game
Mechanics
(PBL+)
SAAS – Any
Device
Compatible :
PC/Tab/Mob
Assessment
& Analytics
3F
Framework-
Feedback,
Friends & Fun
Playday – The Sales Enablement Product

7. The Implementation
Playday
deployed
for :-
400+ Retail
Employees
Across 20
Cities –
Pan India
In just 7
days!

8.  Sample Screenshots

9.  Post Training Analysis
Completion %
Completed Incomplete
81 %
81 % Users completed the entire training module!

10. Learning Outcome
Post Training Assessment - 82% users accomplished the
benchmark set by Puma
82%

11. The Final Result
Effective Salesforce Increase in Sales!

12. And wait….

13. The Puma employees loved Playday..!

14. Contact Us
+91-80-39276000 info@quizworks.in www.goplayday.com