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Effective Cross Selling


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It is important to attract the consumer and sell him all his requirement. But to increase revenue you need to create the requirements.

Published in: Business, Education
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Effective Cross Selling

  1. 1. Cross Selling Boost up your revenues Prepared by - Tapan Gupta
  2. 2. A man went to a shop to buy a “fishing rod”. Prepared by - Tapan Gupta
  3. 3. Salesman – Here is your fishing rod sir. If you do not mind can I show you this nice Hat which will protect you from Sun and is also matching your personality. The proposal clicks the customer and he agrees Prepared by - Tapan Gupta
  4. 4. The Customer buy the hat too. Salesman – Sir, would you like to have a look on this attractive fishing basket. We are also offering 30% discount on this. Again the proposal clicks the customer and he agrees Prepared by - Tapan Gupta
  5. 5. The Customer buy the bucket. Salesman – Sir, it seems you are on vacation and this barbeque can double your fun. This really gives a good holiday feeling. And this product is extremely easy to use. Shall I demonstrate The man gets excited for demonstration Prepared by - Tapan Gupta
  6. 6. The Customer buy grill. Salesman – So you are all set for the party. Well it seems something is missing in the party. Oh yes, you haven’t selected wine for the evening. How about this Red wine for a memorable evening. The man agrees and buy till his last penny. Prepared by - Tapan Gupta
  7. 7. The customer is delighted by the service given by the salesman. The salesman has been successful in making the man spend all his money. A simple effort of pitching other products increased the revenues and earned him a delighted customer Prepared by - Tapan Gupta
  8. 8. Moral of the Story <ul><li>Greet every consumer with a smile </li></ul><ul><li>Fulfill his requirement with politeness </li></ul><ul><li>Identify his future needs and map the opportunities </li></ul><ul><li>Ask for the permission to pitch other product as per his needs </li></ul><ul><li>Do not forget to showcase saving options like discount , offers etc </li></ul><ul><li>Do not force him to buy but make him buy your products </li></ul>Prepared by - Tapan Gupta