1. Packaged Health Drinks
Pulse…feel the essence of purity
- Manish Kumar 95
Meenakshi Jain
103
Nikhil Kumar

2. MARKETING
STRATEGY

3.  Age group of 18-35 years
 Working Couples, College students
 Cities close to production site (
Patna, Kolkata, Ranchi, Jamshedpur, D
hanbad )
 Corporate canteens
 Rail and bus passengers
TARGET
SEGMENT

4.  Pulse is a packaged health drinks brand
offering variety of products like fruit
juices and vegetable juices.
 Pulse will offer preservative free drinks
by using natural alternatives like:
 Cranberry juice, lemon juice as a blend in fruit juices
 Medicinal herbs which have powerful anti-oxidants
 It will provide low fat options by using
sugar substitutes like
Aspartame, Sucralose
 High fiber content by retaining pulp of
the fruit
 Variety of flavors to choose from
PRODUCT

5. PRICE
Capital Estimate

6.  Bihar government is encouraging food processing
industry setup
 Land at registered price
 Subsidies in procurement of raw materials
 Funding for Initial setup
 Cheap labor
Bihar is known for its premium
litchi.
Accounts for 80% of total
production.
Bihar is the largest producer of guava,4th largest producer of
mango in the country, accounting for nearly 11 per cent
Tap the Untapped
PRICE

7. PRICE
According to New Industrial Promotion Policy-
2011,
 Bihar Government will give incentive to the small
and medium industries
 Subsidy equal to 50 to 60 per cent of the total
amount involved in setting up of the plants.
 Support from government on the controversial
matter of land acquisition.
 No stamp duty for land registration when setting up
a new industrial unit
 Government reservation policy followers would get
10 per cent additional funds.

8.  Make the products available at strategic
locations like metro stations, railway stations
and bus stations to increase visibility.
 Distribution Network: Directly contact the small
retailers and offer them better margins to make
them sell our product.
 Create Awareness: Distribute free samples and
pamphlets to the target segment to create
awareness about the product. Sponsor college
fests.
PLACE

9.  Price Differentiation: Keep the price at least
10% lower than the nearest competitors.
 Highlight the fact that the product is better for
health than our competitors on its packets to
influence customers.
 Attractive packaging
 Build Trust: Take online and offline feedback
from customers and improve our products
accordingly.
PROMOTION

10.  Exponential growth in demand in past
few years
 Agricultural strength in India
 Rising incomes, changing lifestyles and
favorable demographics
 Favorable government policies in India
 Wider range of products
 Cost effective
WHY PULSE WILL
SUCCEED?