2. A Brief History
It all started
with two
students
who
provided
home
tuitions in
different
areas of
Visakhapatn
am during
their college
days.
Through
their
continuous
efforts and
word of
mouth
publicity
they
gradually
built an
image for
themselves
in their
respective
neighbourh
ood.
Destiny
brought
them
together and
they
synergized
their efforts
to build a
brand of
Home
Tuitions in
Vizag.
As they
began with
their
graduation,
the time
constraints
arose and
they could
not cater to
all the
parents that
approached.
They started
referring their
trustworthy
friends to the
parents.
And this was
where Home
Tuitions India was
born.
3. Introduction
‘Home Tuitions India’ is an online and offline Tutoring service that acts as an
interface between students/parents and Tutors.
We provide tutors for the following categories:
Academic
Music
Dance
Language Skills
Corporate Training
We hire well qualified as well as morally dignified Tutors/Individuals and
introduce them to the market with a nominal commission for our service.
However the parents/students have the final choice of the tutor they want to
keep.
4. Segment
We belong to the Service Segment.
We target the following consumers:
Middle Class households with a zeal to educate their children
Rich Households
Job Seekers
Dance & Music enthusiasts
5. Why would Home Tuitions India succeed?
There is no big player yet in the market.
The necessity of education and honing your talents from the very young
age is increasing day by day.
We are already among the best in Vizag, which is an important asset.
With over 2000 tutors in our kitty we already have reached far from where
we had started.
The greed for independency among students and young Indians alike, has
forced them to take up part time jobs like tutoring which ultimately helps us.
6. Scope
Academics:
School going children from kindergarten to XII
Graduate and post graduate students
Music and Dance:
All music and dance enthusiasts irrespective of age and class
Language
People that are interested in learning a new language just for the sake of it.
People that are planning to visit a foreign country and need to learn the
language of that country.
Corporate
People looking for a job.
7. How will we market it?
Initially we plan to implement the following strategies for marketing:
Brochures
Newspaper/Local TV advertisements
Social Media
Website
Email
Branding
After we have a strong hold in the Vizag market we can use the following strategies to
enter new markets elsewhere:
Market Research
Social Media
Website
Advertising
