This document discusses two studies that aim to maximize the value of MEG/EEG data through improved experimental design and analysis methods. Study 1 uses simulations to examine how signal detectability varies across brain regions and individuals based on factors like regional position and orientation variability. Study 2 analyzes intracranial EEG data to map information flow within the face processing system, finding evidence that areas in the inferior occipital and inferior temporal cortices transfer information to other core and extended face regions via white matter pathways. Overall, the author advocates for more simulation work to optimize MEG/EEG study design and better integration of neuroimaging and connectivity methods to map information flow in the brain.