The document discusses challenges and opportunities related to increasing company revenue for digital media companies. Some of the biggest challenges mentioned are lack of resources to maximize growth opportunities, lack of technical resources, difficulty diversifying revenue streams away from direct/programmatic advertising due to factors like cookie deprecation and platform control. The fastest growing revenue streams mentioned are video, premium subscriptions, branded content, and affiliate/contextual commerce. The most disappointing streams are print subscriptions, PMPs, display, and direct advertising. Live video, smart news, Snapchat, and search are called out as promising distribution channels.
Human: You are an expert at summarizing documents. You provide concise summaries in 3 sentences or less that provide the high level and
What Do First Party Data and Golf Have In Common? MediaPost
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
Mobile Marketing helps the companies to reach the right target audience globally. Digital Marketing landscape have grown exponentially over the years in India.
The Programmatic Pulse: What Marketers REALLY Think About ProgrammaticRubicon Project
What you'll be able to tell your boss after reading this:
* Three of every four marketers are using programmatic today.
* Targeting and performance are key drivers of adoption today, competitive dynamics less so.
* Measurement of results, data integration, site quality, brand safety, and resource limits top issues inhibiting programmatic today.
* How programmatic is managed today varies immensely.
* Programmatic is forcing organizations to reallocate their resources.
* Tactical issues such as transparency, fraud, availability of quality inventory, cost, and ROI are keeping marketers up at night.
* Programmatic spend will continue to grow for the foreseeable future.
* Programmatic is more than display.
What Do First Party Data and Golf Have In Common? MediaPost
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
Mobile Marketing helps the companies to reach the right target audience globally. Digital Marketing landscape have grown exponentially over the years in India.
The Programmatic Pulse: What Marketers REALLY Think About ProgrammaticRubicon Project
What you'll be able to tell your boss after reading this:
* Three of every four marketers are using programmatic today.
* Targeting and performance are key drivers of adoption today, competitive dynamics less so.
* Measurement of results, data integration, site quality, brand safety, and resource limits top issues inhibiting programmatic today.
* How programmatic is managed today varies immensely.
* Programmatic is forcing organizations to reallocate their resources.
* Tactical issues such as transparency, fraud, availability of quality inventory, cost, and ROI are keeping marketers up at night.
* Programmatic spend will continue to grow for the foreseeable future.
* Programmatic is more than display.
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
Digital marketing is the promotion of services or products using digital technologies. Below are five types of Digital Marketing and understand which one will serve your business objectives.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
Thom Clark jobber som Head of video i iProspect Play UK. Under Digital Performance 6.april holdt han foredrag om hvordan video bør brukes i en lønnsom data driven marketing-strategi.
Overcome Internal Challenges: Set Up Your Business for Mobile SuccessSyniverse
Rob Hammond, Senior Director Mobile Engagement, presents at Eye for Travel's "Mobile and Innovation Strategies for Travel" in San Francisco, March 2015.
- Path To Conversion defined.
- How can we draw insights to help us understand the effectiveness of our media at different parts of a customer journey?
- Can we evaluate by Channel and / or media Tactic?
- What are key recommendations using this tool?
- How the channel / tactic split differs quite a lot between Last Event vs, 1-9 Events?
- How we can index media channel according to media tactic?
The advancements in Internet technologies and telecommunications has turned the whole world into one global and interconnected digital village. Such interconnectivity has made it easier for people to connect with people and for businesses to connect with people or other businesses. Read more on our presentation the digital advertising trends this 2020.
Check out our original blog post here - https://digitalmarketingphilippines.com/digital-advertising-trends-in-2020-infographic/
NYU Presentation: A Look Into The Programmatic Future Rubicon Project
VP Marketing Ben Plomion gives a lecture to NYU grad students on what we can expect to see more of in the programmatic future. Hint: use of live data,drones,more flow advertising,video video VIDEO,and yes,cookies (they're not dead yet).
He also discusses whether or not receiving an MBA is necessary to become a successful CMO in this programmatic future.
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
Programmatic advertising is primed for another monumental year, with total US programmatic digital display ad spending expected to reach $14.88 billion and for the first time ever account for more than half of all digital display ad dollars. Topics in this webinar include: How will the nearly $15 billion break down into areas such as open exchanges, private marketplaces, programmatic direct, video and mobile? How is programmatic evolving from a primarily open marketplace to a more private and direct one? Should marketers expect programmatic to infiltrate the ad-buying process on newer screens like wearables and older ones like TV?
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
How are publishers defining “engagement” for their own goals and for their advertising partners? How are they organizing and leveraging their first party data to drive the right outcomes?
Data is everywhere but we open the Summit with key questions about how media buyers are developing their first party troves, how the can keep the data reliable and clean, and how they can execute on that data in more transparent ways.
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
Digital marketing is the promotion of services or products using digital technologies. Below are five types of Digital Marketing and understand which one will serve your business objectives.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
Thom Clark jobber som Head of video i iProspect Play UK. Under Digital Performance 6.april holdt han foredrag om hvordan video bør brukes i en lønnsom data driven marketing-strategi.
Overcome Internal Challenges: Set Up Your Business for Mobile SuccessSyniverse
Rob Hammond, Senior Director Mobile Engagement, presents at Eye for Travel's "Mobile and Innovation Strategies for Travel" in San Francisco, March 2015.
- Path To Conversion defined.
- How can we draw insights to help us understand the effectiveness of our media at different parts of a customer journey?
- Can we evaluate by Channel and / or media Tactic?
- What are key recommendations using this tool?
- How the channel / tactic split differs quite a lot between Last Event vs, 1-9 Events?
- How we can index media channel according to media tactic?
The advancements in Internet technologies and telecommunications has turned the whole world into one global and interconnected digital village. Such interconnectivity has made it easier for people to connect with people and for businesses to connect with people or other businesses. Read more on our presentation the digital advertising trends this 2020.
Check out our original blog post here - https://digitalmarketingphilippines.com/digital-advertising-trends-in-2020-infographic/
NYU Presentation: A Look Into The Programmatic Future Rubicon Project
VP Marketing Ben Plomion gives a lecture to NYU grad students on what we can expect to see more of in the programmatic future. Hint: use of live data,drones,more flow advertising,video video VIDEO,and yes,cookies (they're not dead yet).
He also discusses whether or not receiving an MBA is necessary to become a successful CMO in this programmatic future.
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
Programmatic advertising is primed for another monumental year, with total US programmatic digital display ad spending expected to reach $14.88 billion and for the first time ever account for more than half of all digital display ad dollars. Topics in this webinar include: How will the nearly $15 billion break down into areas such as open exchanges, private marketplaces, programmatic direct, video and mobile? How is programmatic evolving from a primarily open marketplace to a more private and direct one? Should marketers expect programmatic to infiltrate the ad-buying process on newer screens like wearables and older ones like TV?
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
How are publishers defining “engagement” for their own goals and for their advertising partners? How are they organizing and leveraging their first party data to drive the right outcomes?
Data is everywhere but we open the Summit with key questions about how media buyers are developing their first party troves, how the can keep the data reliable and clean, and how they can execute on that data in more transparent ways.
Expert Roundtable: Leveraging Video Across Your Marketing MixTinuiti
Marketers thinking separately about a social, streaming, or programmatic strategy instead need to think about a video strategy, whether it’s TikTok, YouTube, display, or streaming TV.
Why? Because at the end of the day, it’s all video, all day, all the time, always and it’s how your audience prefers to consume their content.
In this roundtable, we bring together our video experts across platforms to weigh in on how to think video-first, how to tailor those videos for each channel, and how to measure all of it to prove that it’s driving your marketing funnel from top to bottom.
We have made a brief report about the current and upcoming marketing trends in the Real Estate Industry.
This report covers the following topic:
Current Digital Trends
Commonly Faced Problems
Challenges & Opportunities
A New Approach to Digital Promotions
Future Trends
Scaling Growth Across Digital Grocery Marketplaces: A Conversation with Poppi...Tinuiti
In this session, we partnered with our client Poppi, a prebiotic soda brand, to explore what a winning strategy for scaling your digital grocery business looks like, considerations you should utilize across channels, and best practices for internal alignment that can lead to growth.
How to Build Your Perfect Q4 Marketing Mix for a Holistic Holiday StrategyTinuiti
Learn how a holistic integrated media strategy including social, display, search, and shopping can help your brand conquer its Q4 goals. Discover how the power of data, media mix modeling, and Mobius – Tinuiti’s proprietary suite of marketing intelligence and media activation technology has led to client success.
Debra Dixon-Anderson from Light of Gold PR Co-Facilitated with Pierre DeBois of Zimana, this powerful webinar for the Greater NY Chamber! We dropped gems and tips on the power of Social Media, Web, Video and Lives and Analytics! Check out what you missed!
Programmatic Branding: Moving Beyond Direct ResponseDigiday
With the evolution of programmatic inventory and targeting, ad agencies are looking to real-time bidding as a sizable resource for all kinds of campaigns with diverse KPIs. While RTB has moved beyond the display banner ad, marketers are looking beyond traditional direct response calls to action. How have marketers leveraged programmatic branding and where is its place in the media mix?
Similar to Publishing Insider Summit Introduction (20)
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
Sustained Innovation Through Creativity, Technology & DataMediaPost
Avocados From Mexico has built one of the most successful digital practices in the industry in terms of both creativity and performance. Ivonne Kinser, AFM's head of digital marketing & ecommerce, will share the brand's approach to combine creativity, technology and data to develop stronger customer relationships that significantly increased the performance of their campaigns.
Consumers demand privacy and digital marketing is evolving. Advertisers need a future-proof targeting solution that doesn't rely on third-party cookies or mobile identifiers. Hyper-relevant contextual targeting is a privacy-safe solution that goes beyond the keyword or category level to offer unparalleled relevance and reach in brand suitable environments, which means you can reach your target buyers at the moment they're most likely to engage - without cookies.
There's a lot of uncertainty and concern around the upcoming changes restricting 3rd party cookie based targeting. Marketers are scurrying to pivot against these changes with very little concrete guidance on what parameters will be in place.
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark’s director of marketing operations, Mike Dattilo, shares how he’s successfully targeting SMB users to expand their audience, brand awareness and increase conversions through performance video.
When Less is More: Building a Successful Advertising Business from a Subscrip...MediaPost
In 2020, The New York Times added a record 2.3 million digital-only subscriptions, bringing its subscriptions to digital products and print newspaper to more than 7.5 million. By focusing on improving the reader experience, the Times has built stronger relationships with its subscribers and knows what type of information and storytelling resonates with their influential audience. Hear how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based on emotional states and reader motivations to provide more powerful ad experiences.
Turning Customers Into Fans: Church’s New Social Media PlaybookMediaPost
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church’s Chicken reimagined its social media playbook for changed times. Alan Magee explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church’s is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
Delivery & Streaming, the Ultimate Experience with RokuMediaPost
Dig into the secular shift to streaming. Join Jeff Katz, Head of Sales in the Central Region at Roku, as he shares 3 key updates for QSR Marketers from America’s #1 TV Streaming Platform:
- Foursquare QSR Insights
- Roku Platform Updates
- Beta Measurement Opportunity
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Three Tips to Maximize Creative Asset EfficiencyMediaPost
Advertising campaigns for quick service restaurants are a constant. You’re never NOT trying to get feet in the door. In an effort for brands and franchisees to meet audiences wherever they are with exciting promotions, marketers need to create exponential amounts of content, quickly. But quickly doesn't always mean efficiently. Join this session to learn three ways to get the most out of your ad creative and maximize the value of your assets.
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersMediaPost
The QSR media mix’s future was pulled forward by three years in April 2020. This was a necessary change and one that has helped the strong survive and grow. In this session, Senior Director of Sales for Simpli.fi, Casey Squier will review foot traffic trends, both nationally and locally, and the shift in ad spend across mobile, display, video, and CTV. He will also discuss a case study with a national QSR who did it right and is thriving in a post-Covid world.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
1. What is the biggest challenge/obstacle you
face in increasing company revenue?
● An overall lack of resources. We have so much room for
growth but we can’t hire enough talent to maximize the
opportunities – particularly in design and development. We
are constantly making choices and having to re-prioritize
things, or set some things aside until we can get to them.
● Lack of technical resources (funding for development /
people)
2. What is the biggest challenge/obstacle you
face in increasing company revenue?
● Current political cycle is great for traffic and gaining new
users from social referrals. That said, our editorial strategy is
greatly op-ed, and their stance has caused some of our power
users and subscribers to become alienated. We want to take
advantage of this opportunity to appeal to a greater base, but
we're potentially sacrificing our subscription revenue stream.
● Cultural change within the organization and evolving the sales
organization
3. What is the biggest challenge/obstacle you
face in increasing company revenue?
● Migrating revenue to PMPs
● Content loading faster than ads affecting bidding process and
ad viewability scores
● Building scalable operational procedures behind it in a
scaleable way
● Creating the volume of video necessary to keep up with
advertising demand for it
4. What is the biggest challenge/obstacle you
face in increasing company revenue?
● Diversification. direct and programmatic monetization is
being restricted with forthcoming cookie disablement, ad
blocking, tighter advertiser KPIs and transparency,
monopoly/walled gardens stealing budgets, etc. pubs need
to find new revenue streams.
● Commoditization of content, lack of transparency and poor
environments in the marketplace
5. What is the biggest challenge/obstacle you
face in increasing company revenue?
● Distributed platforms, i.e. reaching our consumers on a never
ceasing broad array of platforms, which requires a multitude
of agreements, complexity in building a campaign and
revenue sharing. It’s ultimately a good thing as if
consumption grows in both breadth and depth, then the
overall health increases, but we’ve got to look at ways to
reduce friction to have advertising/sponsorship dollars
follow.
● Lack of knowledge from executive level management, and
internal support from product/dev teams
6. What is the biggest challenge/obstacle you
face in increasing company revenue?
● The loss of direct advertising revenue to Facebook, Google,
and programmatic due to their ability to hyper target
advertising resulting from their huge volume of big data
● Staying ahead of the duopoly and constantly adjusting our
distribution tactics
● Crowded Marketplace. Duopoly sucking up money. Creating a
unique product that scales.
7. ● Unique and creative ad units that contain content
● Our premium subscription product has grown at a rate of
around 30% MoM since we launched it a little over a year
ago. We're trying to continue to innovate in terms of our
marketing strategies and use all the capabilities of our CDP
● Custom content
What is your fastest growing revenue stream
in the last year?
8. ● Video (either branded content or short form pre or mid roll).
● PMPs
● Content marketing (partnership as a publisher for taboola)
● Affiliate / contextual commerce.
● Ecommerce. a lot of sites in our portfolio has been playing
with affiliate partnerships (notably Amazon). we've had a lot
of early success with Amazon ONsite program
What is your fastest growing revenue stream
in the last year?
9. ● Branded Content and large search/social/display buys
● Live streaming and Branded Content
● Editorial video
● Light touch content amplification i.e. amplifying content
written in the clients voice to our audience with little
consultancy
● AMP
● In-app, majority from Facebook
What is your fastest growing revenue stream
in the last year?
10. ● Direct Sales. Agencies and clients don’t have budgets in time,
are under the constant threat of accounts changing hands,
ever changing KPI’s and turnover at agencies makes it very
hard to ever build on success a publisher might have with a
given client and actually grow a relationship
● Partnerships with other publishers to extend our reach. The
rev shares are horrible, and the cannibalization of our
premium content has us rethinking this strategy.
What has proven the most disappointing revenue
stream in the last year?
11. ● Print subscription
● PMPs continue to be an extremely small revenue stream for
us. We have the scale available, but because of all the Trump
content that we publish, it's difficult to find brands who are
willing to advertise with us right now
● Display. Most has gone programmatic or is now considered
value add.
● Branded content
What has proven the most disappointing revenue
stream in the last year?
12. ● Video programmatic
● Data/audience monetization. Relies heavily on
sellers/specialists who know the space and how to sell data
and/or audience extension
● Magazines/Print
● PMP/PG/PD. We’re hoping to convert more open exchange
dollars into private deals, but it’s not happening as fast as
we’d like
What has proven the most disappointing revenue
stream in the last year?
13. ● Homepage promotion next to our blockbuster journalism
● Subscriptions to get off the ground. The strategy is
cannibalizing what we receive in programmatic
● PMP, mostly due to our internal focus shifting to open
market, but PMP will be a renewed focus
● Direct advertising
● Distributed pre-roll/mid-roll
What has proven the most disappointing revenue
stream in the last year?
14. Fastest growing/most promising distribution or
audience development channel?
● Live Video – It’s a chance to interact daily with our most loyal
audience, and from a production standpoint it gives us a
really efficient way to produce a lot of content quickly, which
frees up other production resources for content more
deserving of a higher production value
● SmartNews has really taken off for us. Also Syndicated video.
● We are big fans of Snapchat. Great partners, great audience,
fair business terms
●
15. Fastest growing/most promising distribution or
audience development channel?
● Search closely followed by social
● Brand partnerships
● Launched our OTT app, so expect this to help garner a new
audience for our brand
● Unfortunately Facebook. We also do a lot of internal cross-
site promotion of branded content and premium editorial
content.
16. Fastest growing/most promising distribution or
audience development channel?
● Out of market sales
● OTT
● YouTube
● Audio and newsletters
● Sports
● Pinterest
17. How has your video strategy changed most in the
last year?
● Working on our “car wash”. Getting smarter about how we
shoot and edit in order to create content that is optimized
across all distribution platforms. Looking at views and
engagement across multiple platforms and assigning different
values to those views by channel so we can prioritize certain
subjects on certain platforms.
● Not focusing on length of video, but of completion rate.
18. How has your video strategy changed most in the
last year?
● Pivoting from exclusively branded content videos to accepting
some sort of "roll"
● Considering an outsourced video player
● Major investments in higher quality production
19. How has your video strategy changed most in the
last year?
● We're planning on tripling video content in the next 12
months - we have really high completion rates on site, ~90%
even with preroll, but on subsequent video views the
completion rate drops off by about half. By increasing the
content that is created we'll be able to frequency cap each
video so maximize overall completes. Right now we also
utilize springserve as our ad server and primary mediation
layer. We will probably go straight player bidding (JW Player)
to maximize speed.
20. How has your video strategy changed most in the
last year?
● We started our video section and have had to look at ad
serving and partnerships completely from the rest of our
stack.
● Launched our OTT app, so expect this to help garner a new
audience for our brand
● A focus on high end content creation for integrated media
plans
● Making longer form content (10+ mins)
● Moving towards limited series and long-form video content
21. How has your video strategy changed most in the
last year?
● We've gotten some of our sites to ramp up hiring for original
content creation which is paying off. We've also
implemented a lot of tech upgrades with our video player to
be more engaging while keeping up with advertiser/agency
KPIs.
● Expanding distribution of content to emerging platforms—
Xumo, Pluto, etc…to focus on getting both AVOD and Live
Streaming available through as many services as possible
22. How has your video strategy changed most in the
last year?
● Testing prebid for video has been interesting, but we’re still
working out the kinks.
● Reduced emphasis from a year ago
23. ● Overrated – Still can’t believe ComScore is a thing
● Underrated – Newsletter open rates and CTR
● Grammerly is underrated as a newsroom tool
● Overrated has been Video Header bidding (too many
technical challenges). Underrated affiliate contextual
commerce.
● Overrated: podcasts; underrated: podcasts
What Bright Shiny Object is the digital media field is
most overrated? Underrated?
24. ● Blockchain and specifically smart contracts are pretty
underrated right now. Real applications are starting to come
out and once large enterprises invest more in them we'll be
able to gain even more transparency in the industry.
● Overrated I'd say the whole "Pivot to ..." - different strategies
are optimal for different publishers. Some publisher friends I
have tried to invest in video (2-4 years ago) and never really
saw a full return on the investment.
● Over: Facebook ----- Under: OTT
What Bright Shiny Object is the digital media field is
most overrated? Underrated?
25. ● Overrated: DMPs - because they are mostly tied to 3rd party
cookies
● Underrated: Cookieless DMPs
● Most overrated is AR, most underrated is OTT
● Overrated: OOH. I think we are still some years away from
seeing true revenue growth in that space.
● Overrated: Podcasts. Takes too much volume/scale for it to
pay off. Publishers hear video-like cpms in the audio space
so they are trying to pivot to podcasts.
What Bright Shiny Object is the digital media field is
most overrated? Underrated?
26. ● Overrated - Facebook. Underrated - Programmatic TV
● OTT Apps are overrated. TV is underrated
● Direct response. Underrated? Deep engagement. The two are
inextricably linked
● Overrated = subscriptions. Underated = video content
● Over - Belief in third party audience measurement tools &
under - the monopoly google & facebook have on our
industry
● Underrated: Big Data and Premium Subscriptions: I hope I am
underrating them but I may be overrating them
What Bright Shiny Object is the digital media field is
most overrated? Underrated?
27. ● Overrated: Obsession with data. Gives the illusion we are
delivering "smart" marketing programs, yet the work is
subpar and we celebrate incremental gains in performance.
● Underrated: Great creative. It breaks through and performs
across platform
What Bright Shiny Object is the digital media field is
most overrated? Underrated?