Scottish Public Opinion Monitor June 2014 Scottish Independence Referendum Effectiveness of Yes Scotland and Better Together Campaigns

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Scottish Public Opinion Monitor
June 2014

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Based on what you have read, seen or heard, which of the campaigns do you think has been the most effective
so far, if any?
Half of Scots think Yes Scotland has had the most
effective campaign…
Yes Scotland
51%
Better Together
23%
Neither
16%
Don't know
9%
Base: All. Data collected among 1,003 Scottish adults 16+, 26th May – 1st June 2014

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Based on what you have read, seen or heard, which of the campaigns do you think has been the most effective
so far, if any?
… including a third of No voters…
Yes
Scotland
80%
Better
Together
6%
Neither
9%
Don't
know
5%
Yes
Scotland
33%
Better
Together
36%
Neither
21%
Don't
know
10%
Base: Yes voters (347); No voters (534). Data collected among 1,003 Scottish adults 16+, 26th May – 1st June 2014
Yes
voters
No
voters

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Based on what you have read, seen or heard, which of the campaigns do you think has been the most effective
so far, if any?
… and around half of undecided voters and those who
may change their mind
Yes
Scotland
50%
Better
Together
14%
Neither
18%
Don't
know
18%
Yes
Scotland
45%
Better
Together
23%
Neither
17%
Don't
know
15%
Base: Undecided voters (122); Those who may change their mind (151). Data collected among 1,003 Scottish adults 16+, 26th May – 1st June 2014
Undecided
voters
Those who
may change
their mind

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Technical details
• This presents the topline results from Scotland
• Results are based on a survey of 1,003 respondents
(adults aged 16+) conducted by telephone
• Fieldwork dates: 26th May – 1st June 2014
• Data are weight by: age, sex and working status using
census data; tenure using SHS data; and public-private
sector employment using Scottish Government Quarterly
Public Sector Employment series data
• Where results do not sum to 100%, this may be due to
computer rounding, multiple responses, or the exclusion of
“don’t know” categories
• Results are based on all respondents (1,003) unless
otherwise stated

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Thank you
mark.diffley@ipsos.com | 0131 240 3269
christopher.mclean@ipsos.com | 0131 240 3264 @IpsosMORIScot