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Scottish Public Opinion Monitor
September 2013
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Independence referendum
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Q. Should Scotland be an independent country?
Referendum voting intention
Base: All = 1,000; all certain to vote = 73% (728). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013
30%
57%
14%
All
‘Yes’ Change
since May
+2
31%
59%
10%
Certain to vote
‘Yes’ Change
since May
0
Yes
No
Undecided
Yes
No
Undecided
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Q. Should Scotland be an independent country?
Referendum voting intention – certain to vote
Base: All certain to vote = 73% (728). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013
31%
59%
10%
Certain to vote
‘Yes’ Change
since May
0
Yes
No
Undecided
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Q. Should Scotland be an independent country?
Referendum voting intention – recent trend
Base: All certain to vote. Data collected among c1,000 Scottish adults
0%
10%
20%
30%
40%
50%
60%
70%
Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13
Yes No Undecided
59%
31%
10%
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Q. Should Scotland be an independent country?
Voting intention excluding ‘don’t knows’
Base: All = 864; all certain to vote = 73% (659). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013
35%
65%
All
34%
66%
Certain to vote
Yes
No
Yes
No
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Q. Should Scotland be an independent country?
Voting intention amongst those certain to vote and
definitely decided how they will vote
Base: All certain to vote and definitely decided (531). Data collected among c1,000 Scottish adults
33%
67%
All definitely decided and certain to vote
38%
62%
33%
67%
33%
67%
Yes No
All definitely decided
and certain to vote
(Feb-Sep)
Yes
No
No Change
since May
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Q. Should Scotland be an independent country?
Floating voters
Base: All giving a voting intention but may change their mind (251); all undecided (130). Data collected among 1,000 Scottish adults 16+, 9th-15th
September 2013
39%
61%
All giving a voting intention but
may change their mind
35%
31%
34%
All undecided – inclined to vote
Yes
No
Yes
No
Undecided
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hereSupport for independence – long-term trend
Data taken from MORI and Ipsos MORI polling (1999-07 data taken from Scottish Social Attitudes Survey)
0
10
20
30
40
50
60
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Supportforindependence(%)
Introduction of the poll tax
in Scotland
Devolution referendum
Scottish Parliament opens
Devolution referendum
SNP form minority
government
SNP form majority
government
Edinburgh
Agreement
signed
10
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hereVoting intention by gender
Base: All certain to vote (755). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013
40%
54%
24%
64%
40%
Yes
No
0%
10%
20%
30%
40%
50%
Jan-12 Jul-12 Jan-13 Jul-13
Men Women
% voting Yes
11
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hereVoting intention by age group
Base: All certain to vote (755). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013
Yes
No
29%
62%
37%
51%
12%
30%
61%
9%
30%
61%
9%
16-24 25-34
35-54 55+
0%
10%
20%
30%
40%
50%
60%
70%
Jan-12 Jul-12 Jan-13 Jul-13
16-24* 25-34 35-54 55+
*Jan 2012 – May 2013 this was 18-24 year olds
% voting Yes
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hereVoting intention by levels of deprivation
Base: All certain to vote (755). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013
42%
45%
22%
69%
Most deprived areas Least deprived areas
Yes
No
0%
10%
20%
30%
40%
50%
60%
70%
Jan-12 Jul-12 Jan-13 Jul-13
Most deprived areas Least deprived areas
% voting Yes
13
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14%
80%6%
Voting intention by party support
Base: All certain to vote (755). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013
Yes
No
68%
21%
16%
75%9%
1% 98%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Jan-12 Jul-12 Jan-13 Jul-13
SNP Lab Con Lib Dem
% voting Yes
14
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hereTechnical details
• This presents the topline results from Scotland
• Results are based on a survey of 1,000 respondents
conducted by telephone
• Fieldwork dates: 9th – 15th September 2013
• Data are weight by: age, sex and working status using
census data; tenure using SHS data; and public-private
sector employment using Scottish Government Quarterly
Public Sector Employment series data
• Where results do not sum to 100%, this may be due to
computer rounding, multiple responses, or the exclusion of
“don’t know” categories
• Results are based on all respondents (1,000) unless
otherwise stated
15
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Thank you
mark.diffley@ipsos.com | 0131 240 3269
christopher.mclean@ipsos.com | 0131 240 3264 @IpsosMORIScot

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Ipsos MORI Scotland: Independence Referendum Poll September 2013

  • 1. 1 Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential© Ipsos MORI Paste co- brand logo here Scottish Public Opinion Monitor September 2013
  • 2. 2 Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential© Ipsos MORI Paste co- brand logo here Independence referendum
  • 3. 3 Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential© Ipsos MORI Paste co- brand logo here Q. Should Scotland be an independent country? Referendum voting intention Base: All = 1,000; all certain to vote = 73% (728). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013 30% 57% 14% All ‘Yes’ Change since May +2 31% 59% 10% Certain to vote ‘Yes’ Change since May 0 Yes No Undecided Yes No Undecided
  • 4. 4 Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential© Ipsos MORI Paste co- brand logo here Q. Should Scotland be an independent country? Referendum voting intention – certain to vote Base: All certain to vote = 73% (728). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013 31% 59% 10% Certain to vote ‘Yes’ Change since May 0 Yes No Undecided
  • 5. 5 Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential© Ipsos MORI Paste co- brand logo here Q. Should Scotland be an independent country? Referendum voting intention – recent trend Base: All certain to vote. Data collected among c1,000 Scottish adults 0% 10% 20% 30% 40% 50% 60% 70% Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Yes No Undecided 59% 31% 10%
  • 6. 6 Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential© Ipsos MORI Paste co- brand logo here Q. Should Scotland be an independent country? Voting intention excluding ‘don’t knows’ Base: All = 864; all certain to vote = 73% (659). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013 35% 65% All 34% 66% Certain to vote Yes No Yes No
  • 7. 7 Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential© Ipsos MORI Paste co- brand logo here Q. Should Scotland be an independent country? Voting intention amongst those certain to vote and definitely decided how they will vote Base: All certain to vote and definitely decided (531). Data collected among c1,000 Scottish adults 33% 67% All definitely decided and certain to vote 38% 62% 33% 67% 33% 67% Yes No All definitely decided and certain to vote (Feb-Sep) Yes No No Change since May
  • 8. 8 Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential© Ipsos MORI Paste co- brand logo here Q. Should Scotland be an independent country? Floating voters Base: All giving a voting intention but may change their mind (251); all undecided (130). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013 39% 61% All giving a voting intention but may change their mind 35% 31% 34% All undecided – inclined to vote Yes No Yes No Undecided
  • 9. 9 Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential© Ipsos MORI Paste co- brand logo hereSupport for independence – long-term trend Data taken from MORI and Ipsos MORI polling (1999-07 data taken from Scottish Social Attitudes Survey) 0 10 20 30 40 50 60 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Supportforindependence(%) Introduction of the poll tax in Scotland Devolution referendum Scottish Parliament opens Devolution referendum SNP form minority government SNP form majority government Edinburgh Agreement signed
  • 10. 10 Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential© Ipsos MORI Paste co- brand logo hereVoting intention by gender Base: All certain to vote (755). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013 40% 54% 24% 64% 40% Yes No 0% 10% 20% 30% 40% 50% Jan-12 Jul-12 Jan-13 Jul-13 Men Women % voting Yes
  • 11. 11 Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential© Ipsos MORI Paste co- brand logo hereVoting intention by age group Base: All certain to vote (755). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013 Yes No 29% 62% 37% 51% 12% 30% 61% 9% 30% 61% 9% 16-24 25-34 35-54 55+ 0% 10% 20% 30% 40% 50% 60% 70% Jan-12 Jul-12 Jan-13 Jul-13 16-24* 25-34 35-54 55+ *Jan 2012 – May 2013 this was 18-24 year olds % voting Yes
  • 12. 12 Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential© Ipsos MORI Paste co- brand logo hereVoting intention by levels of deprivation Base: All certain to vote (755). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013 42% 45% 22% 69% Most deprived areas Least deprived areas Yes No 0% 10% 20% 30% 40% 50% 60% 70% Jan-12 Jul-12 Jan-13 Jul-13 Most deprived areas Least deprived areas % voting Yes
  • 13. 13 Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential© Ipsos MORI Paste co- brand logo here 14% 80%6% Voting intention by party support Base: All certain to vote (755). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013 Yes No 68% 21% 16% 75%9% 1% 98% 0% 10% 20% 30% 40% 50% 60% 70% 80% Jan-12 Jul-12 Jan-13 Jul-13 SNP Lab Con Lib Dem % voting Yes
  • 14. 14 Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential© Ipsos MORI Paste co- brand logo hereTechnical details • This presents the topline results from Scotland • Results are based on a survey of 1,000 respondents conducted by telephone • Fieldwork dates: 9th – 15th September 2013 • Data are weight by: age, sex and working status using census data; tenure using SHS data; and public-private sector employment using Scottish Government Quarterly Public Sector Employment series data • Where results do not sum to 100%, this may be due to computer rounding, multiple responses, or the exclusion of “don’t know” categories • Results are based on all respondents (1,000) unless otherwise stated
  • 15. 15 Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential© Ipsos MORI Paste co- brand logo here Thank you mark.diffley@ipsos.com | 0131 240 3269 christopher.mclean@ipsos.com | 0131 240 3264 @IpsosMORIScot