Marketing ethics & social responsibilities


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Marketing ethics & social responsibilities

  2. 2. ETHICS Ethics, also known as moral philosophy, is a branch of philosophy that addresses questions about morality — that is, concepts such as good and evil, right and wrong, virtue and vice, justice and crime, etc.
  3. 3. MARKETING ETHICSMarketing ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media ethics.
  4. 4. ISSUES IN MARKETING ETHICS Market Market Research Audience Advertising Pricing and Ethics Promotion Delivery Channels
  5. 5. ITC
  6. 6. ABOUT ITC Incorporated on August 24, 1910 Imperial Tobacco Company of India Limited later known as India Tobacco Company Limited in 1970 and then as I.T.C. Limited in 1974, now known as ITC Ltd. Wide range of businesses
  7. 7. MARKETING ETHICS IN ITC Main business : Selling Cigarettes IS IT ETHICAL?
  8. 8. WHY IS IT ETHICAL? Relative Marketing Ethics Not targeting the product to audience of age lesser than 18. Not making the product available in half a km radius surrounding the schools. Accepting and putting clear warning pictorials on the package etc. Not promoting Cigarettes
  9. 9. CSR INITIATIVES UNDERTAKEN BY ITC E- Choupal Sustainability Environment Stewardship
  10. 10. SUSTAINABILITY ITC is a global leader in the area of sustainability ITCs tobacco earnings have shrunk, `green is its new sustainable mantra ―Sustainable, eco-friendly practices adopted by the entire industry can effect a revolution – a green revolution.‖ Sustainability in action:– Within hotels– Conference Kits– Advisory to Delegates and Speakers
  11. 11. SUSTAINABILITY (CONT.)  Awarded the FSC and Chain of Custody (CoC) certificates for paper/paperboard manufacturers  Their sustainable social and farm forestry programme has now greened over 100,000 hectares of land.  ITCs Green Centre, Gurgaon was awarded the Platinum Green Building rating by USGBC- LEED (Green Building Council Leadership in Energy and Environmental Design).  Renaissance Mumbai Hotel and Convention Centre again offers a ‗green meeting package for corporate.
  12. 12. ENVIRONMENT STEWARDSHIP  A Carbon Positive Corporation  ITC Sonar first hotel to earn carbon credits  Water Positive Corporation  Waste Recycling Positive  ITC‘s Paperboards & Specialty Papers Division and the Ramky Group celebrated the first-ever ―NATIONAL RECYCLING DAY‖ on 1st July 2010.
  13. 13. ANALYSIS ITC‘s commitment to conduct business while respecting the environment can be seen in this 170,000 sq feet Green Center. One of the few Indian companies that actually puts out its sustainability report annually. ITC is sustainability practices can be seen in their status as a carbon, water and solid base recycling positive company. ITC conducts the business in a manner where it is not a burden on environment and it contributes to the formation of social capital and natural capital. Providing education and employment to large number of rural masses.
  14. 14. CONCLUSION Large efforts taken to initiate CSR projects Large funds spent on these projects Various Specialists appointed to make these projects successful. Results are positive and are measurable
  15. 15. THANK YOU