2. KUSHA BHAU THAKRE NURSING
COLLEGE, BHOPAL
Presentation on -
PUBLIC RELATIONS
Guided By- Presented by-
Prof. Shikha Shrivastava Ms. AkshayKumari Jhala
Vice Principal M.Sc. Nursing
HOD (MSN) FinalYear
3.
4.
5. DEFINITIONS
According to Edward
Bernays-
“The public relations counsel
is the agent working with
both modern media of
communications & group
formations of society in
order to provide ideas to
the public consciousness.”
According to PRSA (1982)-
“Public relations help an
organization and its
public adapt mutually to
each other.”
6. According to Herbert M. Baus-
“Public relation is a combination of philosophy,
sociology, economics, language, psychology,
journalism, communication & other
knowledge into a system of human
understanding.
According to- Public Relations Society of
America (PRSA) in 1988
“Public Relations help an organization and its
publics adapt mutually to each other. The
essential functions of Public Relations include
research, planning, communications dialogue
and evaluation.”
10. He is an authorized and adequately
trained person who deals with the
external agencies, delegating certain
functions to others at appropriate level
and work as an communication / media
specialist.
11. QUALITIES OF PRO
Abundant common sense
First class organizing ability
Good judgment & Objectivity
A lively inquest mind
Imagination
Infinite capacity of taking pains
Willingness to work long
inconveniencing hours
Resilience to write good English
Pleasant voice & ability to speak in
public.
12. Needsofpublicrelation
Promoting goodwill
Promote a product or service
Counteracting negative publicity
Lobbying
Combating rumors-
Confront and disclose facts in media
Give the positive side of the story
13.
14. Tools of Public Relation
Public speaking
Trade shows
Propaganda
Promotions
Product placement
Sponsorship
Employee relations
Strategic partners
Community relations
17. It is the spreading of information to gain public
awareness for a product, person, service,
course, or organization.
18. Also called as “two-
way-street”
approach to public
relations, in which
public relations
consist of helping
clients listen as well
as communicate
messages to their
publics.
19. FunctionsofPR
To evaluate and measure attitudes,
opinions, and sentiments of the public
towards your organization.
To influence customers and their
buying habits.
Community relations- To bridge the
business/ community gap.
Employee relations- To maintain
employee’s goodwill.
To solve the problems arising from
attitudinal change.
20. To build up a positive image .
It also helps in developing trust and co-
operation.
Public relations can mark the impression.
Public relations practices also help to
provide information about the
organization.
It also helps to communicate a message
that coincides with organizational goals .
21. NURSES ROLE IN PUBLIC RELATIONS
A nurse is responsible for
handling internal &
external communications.
Public relations specialists
interact with physicians,
nurses, managers,
patients, etc.
They have to write for
publications and handling
media calls, as well as
creating other material
that promote services.
22. The nurse makes plans that
highlight various aspects of an
organization.
The nurses may organize events
between the organization and
the public.
Public relation specialists must
be highly organized & able to
deal with varied situations.
She must have a good attitude,
skills, quickness & positive
behavior.
She gathers the data from
patients and interpret this to
the management.
23. Conclusion
A PR or public relation is nothing but the
practice of protecting as well as enhancing
the reputation of any particular
organization. In today’s world of fierce
competition, where every organization
strives hard to work toward its brand
image, public relations have become the
need of the hour. It is essential for every
organization to communicate well with its
target audience. So, the public relation
goes a long way in maintaining the brand
image of an organization.
24. BIBLIOGRAPHY
Edward Bernays
‘The New Propagandists’
Newyork: Liverlight, 1928
Grunig, James E. Hunt, Todd
Managing Public Relations,
6th edition, 1984
Jenson Zhao
Encyclopedia of Business
2nd Edition
Neelam Kumari
A Textbook of Management of Nursing Services & Education
S. Vikas & Company, PV books,
4th updated edition, 2013
Page No. 307-314.
http://education.yahoo.net/articles/howamastersdegreecanhelpyourcareer.htm
http://money.usnews.com/careers/best-jobs/public-relations-specialist