The document provides a review of a telecommunications company's website and marketing strategy. It notes that the website has a poor layout and unexciting color combination, with basic graphics and no history or mission details. The target audience is identified as Canadian students and lower-middle class aged 18-40. Recommendations include advancing the target marketing, more social media posting and engaging activities, and updating the website design.

1. Poojan Dalwadi

2.  Poor layout
 Combination of Colors are not exciting.
 No presentation of pictures or
animation.
 Graphics are pretty basic.
 no details about company’s history ,
vision, mission statement
 Font size is very eye catching, all the
heading are easily accessible.
 Good use of their corporate color in
selection tool.
 Customizable plans
 Well explain different packages
 it works better on mobile website
version.

3.  Canadian man and woman
 Age 18 to 40 year
 Student and lower middle class
 New users and part time user .
 Key message is to provide costumer good plan at cheap price. Their service will
help you to save money. Customizable plans are available according to the
customers need.
 Company is trying to reach the right audience with the message to save money
but they should totally advance the way to reach more effective target market.

4.  They have link of all the social media on their website which Is good thing
 Not actively posting on all the social media platform
 Should post more pictures
 They should conduct consumer engaging activity so that they can notice the active
participation.
 They should post more interesting contend.
 Not utilizing the platform of Instagram.

5.  Easy to navigate
 Details for plans
 Big headings
 Easily operated in all the browser
and in mobile phone as well
 Customizable plans
 All links to social media
 Colors are not eye catching and
interesting
 No presentation of pictures or videos.
 No customer review
 Very poor response to inquires.

6.  Could build mobile application like
other provider
 They could start new services like
home phone , broadband .
 Update the website layout and
graphics
 Use better colors and pictures.
 Give more reward plans
 Big competitors name in the market
 Not active participation on social
media
 Poor connection compare to other
provider.