The document outlines key website design trends for 2018, emphasizing the importance of adopting vibrant colors, custom illustrations, mobile-friendliness, video integration, and bold typography to enhance user experience. It highlights the necessity for businesses to innovate their online presence to stay competitive, especially with the growing mobile traffic and user engagement expectations. Additionally, it notes the increasing relevance of AI and chatbots in website interaction and design.

1. Website Design Trends to Watch in 2018
Undoubtedly, the technical performance in 2017 is quite good and opens the door for this year's new
technology. Now that you're about to begin in 2018, you can see the huge competition that's already
happening on mobile devices or the web. So, if you do not update, there is no denying the possibility of
losing your consumer.
Here we will discuss these sites, because most businesses rely heavily on them to capture the user base. In
this case, there are only two options left for the business - maintaining a complete website based on trends
or managing their business records with orthodox strategies and fundamentals.
Now it's time to transform your site in ways that users love. Remove some of the time from the busy list
of work and then devote yourself to the work of creating explosive sites and list the following key trends.
Vibrant and sparkling colors
Then the concept of mixing and matching colors was given in 2018. Website designers can use a
distinctive, shiny and bright combination of unique color schemes. The reason is - users like it, and they
are also very compelling.
Despite the use of safe and elegant colors, designers can use magnified images, attractive buttons and
clickable images. In 2018, companies can plan things that do not match the suite and work hard to deliver
a huge and unique experience to users.

2. Therefore, designers can consider adding some lit colors to encourage users and let them customize for
long.
Illustration will increase the essence
Adding custom illustrations plays an important role in adding physical functionality to your website. They
contribute more to your site in a bigger way than high-quality images and pictures.
For example, Shopify uses creative illustrations to demonstrate its core business philosophy and focus. In
addition to illustrations, you can also add attractive GIFs, SVGs, etc. to make your website more robust.
Remember, when adding the above key pointers, put it aside from the user's point of view and view it.
Users can relinquish comfortable web sites with too many elements for a complete brainstorming and
verification plan.
Switch to the phone
It is important to make sure your site is mobile-friendly without any functionality, function or display
error. Due to the current situation, 40% of web traffic is coming from your smartphone, so you can not
miss the mobile version that owns your website.
Now that people are addicted to mobile apps, to get impressive results, make sure your website loads
faster on mobile devices. AMP (Acceleration Mobile Pages) can be used by designers and developers to
speed up load times. It helps to cut code and media files when your website opens in your phone.
So, if you're looking for bigger and bigger traffic from your phone and web version, AMP is in the
spotlight.
The video will get the user
Instead of writing slender words on the site, businesses and designers can use video to keep users on the
site. Using and integrating video on the site is certainly not a new trend, but in 2018 we can think of it as
a major format.
In order to provide complex commercial operations, video can be a major rescue. They promote users to
see your product and their familiar value.
Asymmetry and typography will dominate
To put it simply, you can use a zigzag row of glyphs and phrases that are exactly the same as your
sparkling colors, remember we discussed it in the first place. It's not good to display white text with large
layouts and different shapes on a black color design website. Well, it sounds fun and great.
You can use broad alphabetic words to emphasize your brand's core values and to help you gain a
foothold with your competitors. In 2018, the notion of affirmative asymmetry is going to get a huge boost
with big, daring written texts, as they are not only suitable for mobile devices but also add extra appeal to
the entire site.
The concept of graphic design will bloom

3. It helps your website look clean and fresh. The concept of graphic design is not new, but when it is
embellished with bold words, asymmetry and vivid colors, it becomes able to attract a large user base.
So it turns out to be a perfect choice to reshape the site, just in case you are ready to provide your clients
with extraordinary services.
AI will continue to dominate
With the help of Chatbots, AI has taken a clear approach to the mainstream of the business. If you do not
know the term, it's an artificial intelligence-oriented interface that can interact with your customers 24
hours a day in a very flexible and interactive way.
Well, Artificial Intelligence helps you design your website well and more will start with AI.
Now, coming up in 2018, it's time to keep your site up to capture the user base. These trends have begun
to enter the current pattern and continue to replace the traditional concept of website development.
Therefore, plan your strategy based on the design trends described above, and provide users with
innovative and grandiose products this year while showing your services and products in a truly engaging
way.