This document discusses ways to inform the public about a business through its website and social media presence. It suggests creating an interesting website that provides details on plans and helps customers buy plans. While graphics and animations can attract customers, the design should be simple, use black font color and be easy to read. The document also discusses analyzing the business's strengths, weaknesses, opportunities and threats, as well as targeting audiences and messaging. Key audiences are those interested in affordable mobile plans and creating their own plans, with the main message being the business is Canada's largest mobile network without zones.

1. Instructor Name:
Rachel Evans
Student:
Balpreet Kaur
388983

2.  Good Point: User-friendly website.
 Bad Point: Less attractive
 Ugly Point: Use less graphics

3. There are different ways to inform the people about our
business:
 Create a website interesting
 Provide the detail of every Plan
 Help to customer  to Buy plan
 Provide Up-to-date information
 Easily touch with Customers through social site.
 Use Google Keywords
 Provide detail:
 Offers
  Discount
 Telecom Plans

4.  Using some Social Media platform to inform
the public:
Social Media
Platform

5.  Simple Design
 Not use too much Graphic/Animation
 Use black font Color
 Customer easy to read
“To attract the more customer, we should have
to make an attractive website as well as use
graphics and animations”.

6. key Audiences
 who affordable
mobile plans
 who want to
create their own
plans.
key messages
The largest mobile
network in Canada
and without any
zones
we have a community, if any
customer have a question
then they can easily get
answers to question anytime
you want. We easily meet
our target audience in this
way.

9. Coverage media we
Receive
Media Opportunity we
miss
 we use some social media
platform like Facebook,
YouTube and others.
 Radio, Magazine,
advertisement these form of
media we also used.
 In some area, we miss
a media opportunity to
reach our target
audience.

10.  Internal
 Strength
  Weakness
 External
 Opportunity
 Threat

11. Strength:
User-friendly website
Easily open in mobile
Up-to-date information
Successful of new product mix
Weakness:
Less attractive
No judgement of different service
available
Opportunity:
Use modern technology
Adopt new market strategies
Provide customer’s review
Threat:
Fraud
Hacking
Simple design website
Change the needs and requirements of
customers time-to-time

13.  public mobile . (n.d.). public mobile. Retrieved from
public:https://www.publicmobile.ca/en/ab/