The document is a communication audit submitted by Shivam Sharma. It analyzes Public Mobile's communication strategies and makes recommendations. It finds that Public Mobile uses some social media and its website to inform customers. However, it could better target its key audience of students and low-income groups by using more platforms like Instagram and advertising on social media. It also recommends updating the website with higher graphics and design to make it more attractive and stand out from competitors. A SWOT analysis identifies the website's strengths in being user-friendly and up-to-date but weaknesses in lacking photos, an outdated design, and no service comparisons. Opportunities include using new designs, technologies, and marketing strategies while threats are new competitors and

1. Mini Communication Audit
Assignment 2
Submitted by- Shivam Sharma
Submitted to- Rachel Evans

2. Mini Communication Audit
 Informed public about our business through our creative website.
 Using some social media platform such as twitter and fakebook
 Start using Instagram which is more better way to get in touch with
customers.
 Opening account will not works alone, constantly updating them with
new feeds will work.
 We even can advertise our social media account and websites on social
media.
 Use Google Adv. and google keywords
 Website design is simple. Used light colours but with black front this
makes them easy to read.
 Make website more attractive with high graphics and design.

3. Mini Communication Audit
 Our key audience is who are seeking for affordable
mobile plans
 Who want to create there own plans.
 Mainly students or low income group.
 Primary message is that we are the largest mobile
network in Canada.
 Not limited network to zones.
 Providing better deals.
 Providing customer support in different way. No call
centre but, have a community work24/7 to help others.
 Public mobile have used some social media platforms
and internet.
 Use billboards, Tv , radio, newspapers, magazine
advertising. we are missing these area to reach our
target market.

4. SWOT ANALYSIS
STRENGTH
 The website design is very user-
friendly.
 The information for user are clear and
concision.
 Website has mobile friendly design.
 Up to date information on new deals.
 The website is easily located on any
search engine.
 The website reflect a good image of
company.
WEAKNEES
 Not any picture or photo is used.
 Out dated design.
 Not unique.
 No comparison of services.

5. SWOT ANALYSIS
OPPORTUNITIES
 Use latest design.
 Use of modern technology
 There are so many new market that are yet to
be served.
 Use of new marketing strategies such as
google ads.
 competitors do not have attractive website
design.
 Add customer review on website so that they
can read old and can add new review about
product and services
THREATS
 New competitors or old competitors with
better website design are entering into the
market.
 Competitors can copy our website design.
 New rules and law regarding digital market.
 Change in customer needs and requirements.
 Customer posting bad reviews about product
and services.
 Chances of website being hacked.
 Fraud.

6. Reference
public mobile . (n.d.). public mobile. Retrieved from public: https://www.publicmobile.ca/en/ab/