The document discusses Patty Gradishar's work providing theme design, visualization, and graphic design services. It includes examples of work designing templates and slides for a McDonald's marketing event, designing visuals and motion graphics for marketing leadership meetings, and creating initial visualization concepts. The document emphasizes Patty's ability to design visually engaging concepts that communicate ideas and keep within brand guidelines. Links are provided to view additional design samples and motion graphic videos produced by Patty.
25 epic graphic design tips for non-designersRam Chary Everi
Whether you’re a creating social media graphics or designing invitations for an upcoming event, the application of graphic design is vast and versatile. From font pairing and scale, to alignment and white space, the facets of the design world are complex. Let these 26 epic design tips help you through the pits and the peaks of the creative process.
25 epic graphic design tips for non-designersRam Chary Everi
Whether you’re a creating social media graphics or designing invitations for an upcoming event, the application of graphic design is vast and versatile. From font pairing and scale, to alignment and white space, the facets of the design world are complex. Let these 26 epic design tips help you through the pits and the peaks of the creative process.
Graphic designers work with drawn, painted, photographed, or computer-generated images, but they also design the letterforms that make up various typefaces found in movie credits and TV ads; in books, magazines, and menus; and even on computer screens.
Designers create, choose, and organize these elements—typography, images, and the so-called “white space” around them—to communicate a message.
Graphic design is a part of your daily life. From humble things like gum wrappers to huge things like billboards, to the T-shirt you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.
Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a specific audience. The main tools are image and typography.
Suppose you want to announce or sell something, inform or persuade someone, explain a complicated system or demonstrate a process. In other words, you have a message you want to communicate. How do you “send” it? You could tell people one by one or broadcast by radio or loudspeaker. That’s verbal communication.
But if you use any visual medium at all—if you make a poster; type a letter; create
a business logo, a magazine ad, or an album cover; even make a computer printout—
you are using a form of visual communication called graphic design.
Designers develop images to represent the ideas their clients want to communicate. Images can be incredibly powerful and compelling tools of communication, conveying not only information but also moods and emotions. People respond to images instinctively based on their personalities, associations, and previous experience.
For example, you know that a chili pepper is hot, and this knowledge in combination with the image creates a visual pun.
In the case of image-based design, the images must carry the entire message; there are few if any words to help. These images may be photographic, painted, drawn, or graphically rendered in many different ways. Image-based design is employed when
the designer determines that, in a particular case, a picture is indeed worth a thousand words.
Our Graphic Designing Training Courses in Chandigarh offer a comprehensive learning experience for individuals passionate about visual creativity and communication. These courses are meticulously designed to equip students with the skills, tools, and knowledge needed to excel in the dynamic field of graphic design.
Covering a wide range of topics, from design principles and typography to industry-standard software applications, our courses ensure that students are well-versed in both the artistic and technical aspects of graphic design. With hands-on projects and practical assignments, students gain real-world experience in creating captivating visuals, logos, banners, and more.
Led by experienced instructors who are themselves professionals in the field, our training provides insights into industry trends and best practices, enabling students to create designs that resonate with target audiences. Our Graphic Designing Training Courses in Chandigarh are perfect for beginners looking to embark on a creative career path as well as professionals seeking to enhance their design skills.
In an era where visual communication plays a crucial role in conveying messages effectively, graphic design skills are in high demand across various industries. By enrolling in our courses, students open doors to a world of opportunities in advertising, marketing, branding, and digital media. Whether you dream of becoming a freelance designer or joining a creative agency, our Graphic Designing Training Courses in Chandigarh are the stepping stones toward a vibrant and rewarding career in the realm of visual storytelling.
Watch recordings of engaging talks, like my recent guest lecture at Vellore Institute of Technology, where I covered Interaction Design models, Interfaces, and the impact of AI on UX research and UI designing. Join me as we explore the fascinating world of design and technology, and discover how they intersect to create innovative and user-centric solutions.
Lecture recording YouTube link - https://www.youtube.com/watch?v=WdMV7Z-oAtk
I covered following topics-
* Interaction Design
Design Models - Cooper's Goal-Directed Design & Double Diamond model
Types of Interfaces - GUI, Voice, Gesture-Based Interfaces & Zero UI interfaces
How Ai is helping a UI/UX designer?
UX/UI & Ai -
Chat GPT - For user research, copywriting, user flow & persona creation
Mid Journey & Firefly for image creations
Musho.ai for quick landing page
Other tools - Font Joy & Font Pair, color.adobe.com, uizard.io
Video Ai - Text to video, Image to video & Video to video
"Ai will not replace you, but the person using AI will…"
7. Template & Slide Design – McDonald’s Communications and Media Relations Teams held a breakout meeting in another room during the 3 day Marketing Event. I designed this
template to keep with the style established for the Event.
8. Template & Slide Design – McDonald’s Communications and Media Relations Teams held a breakout meeting in another room during the 3 day Marketing Event. I designed this
template to keep with the style established for the Event.
9. Design & Art Direction – Designed the visual look for this Marketing Leadership Meeting. The set had one large 40’
center screen flanked with two 16x9 screens. Designs templates included, Speaker Titles, Photo Treatments and
segment intro’s. I also designed and executed motion graphic intro’s and titles. Connect to this link to view these and
other samples. http://vimeo.com/15645895
10. Visualization – These are initial comp layouts that were shared early on with the team. The team included Creative’s, clients and staging. The Value of this
is being able to look at and respond to a concept well before you begin to build it. The value of creating that first visual of “what it might look like” is
huge. One of the best services I provide is visualizing an idea.
Visualization – A Rendering provided by the Event staging company. that had the theme graphics included. This is where final graphics are plugged
in to the final set.
11. Design – The initial criteria of the design was to Theme the meeting in a way that was hip and creative. This was to appeal to the younger and mostly
International Marketing audience. Keeping within the established Brand standards was a top priority. It was also important to keep the visuals fresh,
interesting, and cost effective for 3 days. I used Color and existing photo assets to stay on Brand. Layout, texture and the balance of light and color
made it hip. The modular design of the torn paper elements allowed for infinite combinations of color and layout. The flexibility of the design made
it cost effective by having one look approved for all 3 days and that look could change by moving or swapping out elements .
12. Design – The initial criteria of the design was to Theme the meeting in a way that was hip and creative. This was to appeal to the younger and mostly
International Marketing audience. Keeping within the established Brand standards was a top priority. It was also important to keep the visuals fresh,
interesting, and cost effective for 3 days. I used Color and existing photo assets to stay on Brand. Layout, texture and the balance of light and color
made it hip. The modular design of the torn paper elements allowed for infinite combinations of color and layout. The flexibility of the design made
it cost effective by having one look approved for all 3 days and that look could change by moving or swapping out elements .
13. Design – The initial criteria of the design was to Theme the meeting in a way that was hip and creative. This was to appeal to the younger and mostly
International Marketing audience. Keeping within the established Brand standards was a top priority. It was also important to keep the visuals fresh,
interesting, and cost effective for 3 days. I used Color and existing photo assets to stay on Brand. Layout, texture and the balance of light and color
made it hip. The modular design of the torn paper elements allowed for infinite combinations of color and layout. The flexibility of the design made
it cost effective by having one look approved for all 3 days and that look could change by moving or swapping out elements .
14. Template & Slide Design – McDonald’s Communications and Media Relations Teams held a breakout meeting in another room during the 3 day Marketing Event. I designed this
template to keep with the style established for the Event.
16. Template & Slide Design – McDonald’s Communications and Media Relations Teams held a breakout meeting in another room during the 3 day Marketing Event. I designed this
template to keep with the style established for the Event.
17. Printed backdrop PowerPoint screen hung in front of backdrop
Concept Development and room Decor
18. Graphics replace words to communicate ideas Visual design for a unicef program distributed on
video. Because it was translated into 12 languages I designed visual icons were used rather than
use text.
19. Video Design and Animation explaining the Kirin
cold press process. This video played at a live
event sponsored by Kirin. I used Photoshop to
illustrate the elements then brought them into
After Effects to create motion. This video was
produced by Big Shoulders. Connect to link to
view this and other motion graphic samples.
http://vimeo.com/11307309
20. This is a video still that shows the quality of my illustrations. Connect to this link to see how I bring them to life.
http://vimeo.com/11307309