The Central Communications Team needs to identify target audiences in six core groups at the European level, while Liaison Officers will identify targets at the national/regional level and report this information to the Communications Officer. Liaison Officers are located with project partners and occasionally in important communications hubs like Brussels. The Communications Officer is responsible for managing communications activities including maintaining contacts, representing the project, creating online content, organizing events, and measuring effectiveness. Information is disseminated from the Communications Officer to Liaison Officers and back via regular updates on completed and upcoming communications activities.

1. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
The Central Communications Team needs to identify the target
audience within the six core groups and their sub-groups on a
European level. The Liaison Officers will be responsible for
identifying the same target audience, but at a national/regional
level. That information should be fed to the Communications
Officer for collation.

2. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Liaison Officers are usually located with project partners in other
cities/countries. Occasionally a Liaison Officer will be located in
an important communications location such as Brussels.

3. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Responsibilities of the Central Communications Team or
Communications Officer
• Establish & work with a network of contacts & relationships with
stakeholders, funders, EU Reps, member states, LO’s and targeted
media
• Maintain a visible and accessible first contact point for other entities
interested in working with your organisation/project
• Represent your project/institution to external parties
whenever suitable

4. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Responsibilities of the Central Communications Team or
Communications Officer
• Creating, managing, and producing the content and updates
for website and other social media tools
• Organising and co-ordinating events such as meetings,
workshops, conferences, promotional activities, scientific fairs,
working with researchers and L.O.s
• Presenting and promoting your message/information

5. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Responsibilities of the Central Communications Team or
Communications Officer
• Co-ordinate outreach activities
• Preparing, writing, and editing content for press releases and press
kits. All other promotional material
• Optimise website exposure by analysing search engine patterns.
Page visits, links, click-though rates
• Measuring effectiveness and reporting on all
communications activities

6. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
The dissemination of information/your message will be provided by
two main sources:
The activities undertaken by the Communications Officer and the
information provided by the Liaison Officers on activities undertaken at
the project locations.
Two-way communication. From the central location out to the Liaison
Officers and from them back to the C.O.
The L.O.s need to keep the C.O. updated regularly on:
Completed communications activities, any other related
activities, upcoming publicity opportunities.

7. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
The Perfect Communications Officer
• Strong knowledge and understanding of marketing, promotion,
communication principles and practices
• Ability to analyse technical or scientific information from different sources
and to restructure it into clear briefs and other communication activities
• Excellent written, spoken and presentation communication skills in the
English language
• Knowledge and ability to use electronic office tools
• Strong organisation and management skills (planning,
co-ordination and prioritisation)

8. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
• Good customer service skills
• Comfortable dealing with senior level individuals
• Have knowledge of protocol and global etiquette
• Ability to work under pressure to meet tight deadlines
• Ability to establish effective working relationships in a
multicultural environment
• Training L.O.’s and maintaining “identity and message”

9. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Thank you for your time, attention and participation
Dean Hogan