Peanut Labs connects users of partner websites and apps with paid online surveys and marketing offers to earn rewards. This generates revenue for both the partner and users by monetizing user engagement and time spent on the site. Partners integrate Peanut Labs' Reward Center which matches personalized surveys and offers to each user that they can complete to earn the partner's virtual currency or rewards. Peanut Labs handles user support and incentive distribution, while providing partners analytics and account management support.