This document introduces loyalty card and gift card systems that can be customized with a business' logo and design. The systems allow customers to earn points with purchases that can be redeemed for discounts or other rewards. Using such a system provides benefits like increased sales, customer retention and loyalty, and cash flow for the business from unredeemed gift cards. Customers also receive incentives to continue shopping at a store and advertising through carrying the business' branded card.

1. Introducing
Prepayment Cards & Loyalty
Systems
www.salonrewards.co.uk
www.retailrewards.co.uk
www.smartrewards.co.uk
www.smartcards.co.uk

2. Your Own Pre-payment & Loyalty
Card System
You can design your own card with your logo pictures
and images. The limit is your imagination.

3. Advantages of Gift Cards
Gift cards mean a better sales experience
for both you and your customer. But most
importantly, they provide a real return on
investment. A popular twist on the gift card
concept is prepaid or stored value cards.
With stored value cards, your customers
can pre-pay for multiple products or
services in exchange for discounts and
points.

4. Benefits of Gift cards
Prepayment advantage. A £100 gift card
sale means £100 cash for your business
today. Products or services are delivered by
you well after payment is received.
Reduced administrative costs. Paper gift
certificates are difficult to handle, process,
and reconcile. Gift cards are easily stored,
issued, and tracked. Transaction times are
faster than any other exchange medium
…just insert the card to complete the
purchase.

5. GIFT CARDS ARE SECURE
Reduced loss from theft and fraud. Paper
certificates are easily copied or altered.
They are susceptible to theft, and must be
kept secured, like cash. Gift cards have no
value until they are activated, have a
unique ID number, and are not susceptible
to duplication

6. UNREDEEMED REVENUE
Studies show that the average customer
leaves 25% of a gift card’s value
unredeemed, and gift card programs are
typically set up to leave this value on the
card. Many gift cards given to Friends and
Family are often not used or mislaid.

7. Keeping the Cash in your Business
Reduced loss from returns. When a
customer returns merchandise, you have
the option of offering a refund in the form
of a gift card, ensuring that the value of the
return stays with your business. This
means cash flow is maintained. Cards
can be topped up with return cash at the
counter.

8. Gift Card Advertising
Free advertising. Your company’s logo
and marketing message is printed on
every gift card sold. This is a form of
advertising that your customers carry in
their wallet or purse every day. Plastic
cards and associated in-store
merchandising also provide advertising at
your business.

9. Gift Card and Loyalty Points
Our system has a very unique feature
which allows loyalty points to be added to
the card when cash is spent from the cash
purse.
This will allow Customers with gift cards a
reason to come back to the store.

10. Loyalty Membership Card
• Given to Customers as a membership/loyalty/Gift card to
incentivise returning to your salon or spa.
• There can be up to 3 different levels of card to allow
Gold, Silver & bronze memberships.
• Members can ‘log’ into the Salon and gain points each
time they attend.
• The times of entry can be recorded and downloaded to
software to show frequency of visits.
• The Card can also be used as a Gift Card given to
Friends and Family which in turn can be used as a
loyalty card.
• Ad hoc points can be given at any time.

11. ELECTRONIC GIFT CARD
The cards we provide are chip cards which
contain a ‘Points Purse’ and a ‘Gift Purse’
the Gift purse can be added to at anytime
and can be reused. If cards are given to
friends and family the card automatically
turns into a points loyalty card as the Gift
cash is spent.
Gift denominations are determined by the
Salon Manager and can be audited.

12. Creating the Gift Card
Using the Managers card the gift cash is
added to the card in seconds. Every time
the card is inserted into the terminal the
available cash is shown on the terminals
screen.
The Gift card can be used as whole or part
payment in the salon for services or
product.

13. Points or Minutes
• The card can be set up to gain Loyalty
Points i.e. 5 points = £ 1.00 spend
• This can be changed at any time to
introduce promotion days or demo days.
• Instead of using Points you can use the
card to build up time in the salon/spa i.e.
you can gain 5 Minutes for every £ 10.00
spent etc. This is easily changed by the
manager as required. The minutes can be
collected for free beauty spa sessions etc.

14. How are points gained
• 5 Points for every £1.00 spent (suggested)
• Up selling at sign up time
- 50 points for sign up of form
- 3 VIP levels - Bronze (Single)
- Silver (Double),
- Gold (Triple).
- Extra Bonus Points
- Product purchases

15. Examples of how points can be exchanged
• Shampoo Samples– 20 Points
• Gift Voucher – 100 Points
• £5.00 of tokens - 500 Points
• £10.00 of Tokens - 1000 Points
• 1 Hour of Treatment 2000 Points
• 11/2 hours of Treatment 3000 Points
• Purchase of product – see catalog
These are examples of Points you can use
to purchase drinks or further tokens.

16. Building Customer Loyalty
• Loyalty Card helps guarantee your
Customer returns for further plays.
• Affiliate Partners who will recognise the
Platinum Card. Travel Agents,
Restaurants, Hotels, etc
• Sending out Statement of account with
special offers etc
• SMS and Emailing Customers

17. Preserving your Business
• Adding loyalty points cards to your business
keeps your cash flow in your business and not
your competitors
• Offering Gift Card facility and Loyalty points
gives added value to the card
• When staff members leave they would find it
harder to take away your clients because they
cannot use your loyalty card anywhere else.
• No need to give out discounts thus again
preserving your business cash flow.

18. Sending Out Statements
Dear Mrs Cuthbertson,
We are pleased to let you know that you have 2450 points on your
Smart Account and we would be pleased to see you at our Bank
Holiday opening day where you would be able to redeem your points
towards products in our gift collection. You would of course be able to
gain even more points by taking advantage of our special offers
detailed below.
Beauty Selection Face Pack Skin Treatment Massage
1000 Points 2,500 points 5,000 points 5,000 points

19. Example Gift Collection
Skin Care Products 500 Face Pack 750 points Massage 1500 Points Gift Cards from 500 Points
Skin Tone 2500 points Ladies Bag 5700 Points Ladies Scarf 5700 Points FlipFlops 1500 Points
Make up set 1000 points

20. What If?
We could provide
a solution which:-
• Allowed you to improve retention
• Up sell to regular Customers
• Help get off the discount trap
• Increase top line profits by at least 15%
• Offer your customers a unique Card

21. Gift/Loyalty in a Box
Unique and Powerful Hand Held Loyalty System
Hand held Unit
Desktop with Audit Trail

22. SALON IMAGES

23. SMART REWARDS
Loyalty in a Box
• LOYALTY IN A BOX enables Retailers to
launch their own Loyalty System, with the
capabilities of the famous branded Loyalty
Schemes, but at a fraction of the cost and
with greater simplicity.

24. HOW DOES IT WORK
Points Award
Your valued customers are allocated
Loyalty Cards which can be branded with
your Logo or with one of our unique
designs. These Cards are used for storing
Loyalty Points which are earned for every
transaction made in your store. The
Loyalty Card acts as a constant reminder
of your brand, inducing customers to
return more frequently and increasing
expenditure.

25. What Do I need
We provide you with everything that you
need for your Loyalty scheme, from the
Loyalty Terminal and Cards through to the
point of sale marketing and optional PC
Software.

26. What is Included
• Hand Held or Desk top Smart Card Terminal
• Plastic Customer Smart Cards
• RTB Certificate
• Rechargeable battery and Cradle
• Managers and Clerk Cards
• System Marketing Booklet
• System training and instruction Manual

27. YOUR FIRST STEPS
• In the first instance you should decide
what you want to call your scheme
i.e.
‘Gift Shop’ Loyalty Card
Privilege Card
Advantage Card
Priority Card
Gift Rewards
Gold Club
Platinum Card
Club Card

28. Sending us your LOGO
• Once you have decided on your Scheme
name you should send us your company
LOGO or a picture of your shop or scheme
design.
• You can send this by Email or by post
• Once we receive the information we will
provide you with a PROOF CARD for you
to approve or make amendments.

29. YOUR LOGO and IDENTITY
• Your logo will be used on the cards and in
any point of sale literature we prepare for
you. i.e Scheme application forms etc.

30. Proof Accepted what Next
• Once you have approved your card we can
produce the smart cards for your scheme.
• Normally at this point we take payment for
the system either by cheque or Credit card.
• At anytime you are free to visit us in
Beverley to discuss the scheme and have
hands on to the equipment before purchase.

31. SCHEME OPTIONS and
Suggestions
In the first instance we recommend using
the 5% system. This option is set up as
follows:-
For every £1.00 spent you award 5 points
i.e. £50 = 250 Points
£75 = 375 Points
£100 = 500 Points

32. After the Transaction
Once the transaction is completed the
points are written to the smart chip and the
customer is given back the Smart Card.
The customer can verify how many points
there are on the card at any time during or
after the transaction by simply inserting
the card.

33. Redeeming the points
At some point the customer may wish to
‘CASH IN’ his points towards purchases.
The redemption value should be initially set
as follows:-
100 Points = £ 1.00
500 Points = £ 5.00
1000 Points = £ 10.00
2000 Points = £ 20.00

34. TAKING POINTS OFF THE CARD
The terminal has the option to take points off
the card using the ‘Subtract Points’ option.
You can either hand over a Gift Voucher to
the value of the points or simply deduct
the value from the transaction.

35. EFFECT OF Redeeming
Customer has spent £ 100 to achieve a £5
gift voucher.
That £5 will now need to be spent back in
the centre on goods or services you sell.
The effect cost to you for this transaction
will be less than £ 2.50 based on Cost of
sales.

36. Cost to you if Discount used
If the same transaction had been made
using the discount structure that cost
would be £ 100 X 10% = £10.00
The £10.00 leaves your shop with no
guarantee of it being spent with you in the
future. Therefore the saving to your cash
flow using the loyalty Solution is £7.50 or
based on a turnover of £ 10,000 per week
the saving is £ 750.00 per week

37. CUSTOMER RETENTION
The customer having purchased from your shop
will leave with not only the goods but also a
personalised loyalty card with ‘Points’ gained
from the purchase and the satisfaction that
he/she will return at some stage to make further
purchases and gain additional points.
The card will also contain the Shop number and
a reminder to shop there again in the future.

38. Software Marketing
• Search on Clients not recently visited.
• Output Files to CSV for Mail merge
• Multiple terminal Database
• Full Audit Trail reporting.
• Individual Account Summary’s
• Check on Log ins through Desktop
terminal

39. Smart Card Entitlement
Optional Suggestions
Each customer who spends over a certain amount i.e. £ 20.00
could be entitled to a loyalty card.
Very regular clients should be given a card to ensure retention
of your best clients.
You should invite the customer to join into the scheme and
request that they complete the form.
Do not hand over the Smart Card until the form is completed.

40. Typical Costs
Standalone Unit with 100 Cards £ 595.00
(Complete Gift Card & Loyalty Points)
2-5 Terminals £ 399.00 each Cards from
59p each single colour 85p each full colour
6 – 10 terminals £ 350.00 each
11 – 20 terminals £ 325.00 each
20+ POA
(Rental of Terminals by arrangement,
subject to status).

41. What You Get in the Box
• Hand Held or Desk top Smart Reader/Writer
• Recharging Cradle and Battery
• Printed Cards + Training Cards
Including Set Up and Design of your Card
• Master Cards and Programming Cards
• Marketing Your Loyalty Scheme Handbook
• Posters & Application templates if
applicable.
• 12 Months RTB warranty and Support

42. Questions and Answers
Q. What if the Customer loses his/her card
A. In the Standalone system the card
should be treated as a ‘Gift Card’ or
‘Cash Card’. If the customer loses the
card it is like losing cash and the reverse
of the card will have a disclaimer.
If on the other hand you utilise the software
you can keep a record of the time, Date
and Points gained at each visit.

43. Terms and Conditions
This Example is used on the back of Gift Cards
The ‘Company’ cannot replace or reimburse the value of the
points of your card if it is Lost, Stolen or Damaged. Please
look after this valuable card carefully and treat it just like
cash. To check your points balance or to add more points
hand your card over at the checkout.
Your Customer can bank their points in at any time in return for
a ‘Gift Voucher’ or against Purchases. You should
encourage banking wherever possible at the Point of Sale.

44. What About Returns
Most shops these days offer Credit Notes
against returned or unsuitable goods.
As a General Rule If they are a Loyalty Card
holder you should not give points out for
Credit Note Purchases.

45. What if Customer forgets Card
If the Customer forgets their card you should
validate the Sales Receipt and insert your
test card to calculate points and write on
the goods receipt.
The Customer simply brings in the receipt
next time and you add the points to the
card and sign the receipt with points given.

46. How Many Customers can I have in
the system
• The Standalone system is limitless in
terms of card holders 100 - 500,000+
• The Audited system is again limitless,
however you will need to download your
transactions on a regular basis i.e. the
terminal holds about 1000 transactions i.e.
loyalty card holder visits.

47. How long does it take to get new
cards
Your Art work will already be set up in the
system we therefore require 1 Weeks
notice to get new cards to you.
Simply phone through your order. Once you
are a customer of ours you will have a
30 day credit account.

48. Some of our Clients
• Compass Group
• British Airways
• National Trust Enterprises
• Alpha Airport Catering (6 Airports)
• Crown Courts
• Vauxhall Motors
• Clarins UK
• 500 Schools & Colleges, 120 Golf Clubs

49. SMART CARD WORLD
• Won Major Award for Best Loyalty System in
1999.
• Industry Sectors, Salon, Restaurant, Retail
• Largest Sector Education with 1.4million cards
over last 5 Years
• Finalists in Nat West Awards for most Innovative
Business Idea (2007)
• Finalists In Nat West Awards, Micro Business of
the Year. (2007)
• Suppliers of one of the largest small business
loyalty schemes Clarins with 100 Terminals and
350,000 cards in last 3 years.

50. Our Services
• Supply of Smart Cards including
personalisation, embossing, fulfilment
• Supply of Terminals Handheld, Desktop &
PC USB.
• Point of Sale and application forms etc
• Software for Database and Marketing
• Bespoke Development
• Personalisation and Fulfilment
• Data Mining