Discover essential tips for running a successful points-based loyalty program that boosts customer retention, engagement, and long-term brand loyalty.

1. Tips For Running a
Points-Based
Loyalty Program

2. Introduction
Building strong customer relationships is essential today. Loyalty
grows through consistent engagement and meaningful rewards.
A point based loyalty program taps into the joy of earning and
long-term emotional connection.
Boost repeat purchases and brand advocacy with a smart point
based loyalty program strategy.

3. 5 Cornerstones of an Effective Points-Based Loyalty Program

4. Boosting Purchase
Frequency
Structure points to encourage
customer loyalty and repeat
purchases.
1. Laying the Foundation: Defining Your Program’s Objectives
01 03
02 04
Increasing
Average Order
Value
Give bonus points for spending
over a specific purchase
amount.
Acquiring New
Customers
Offer referral points to both
referrer and new customer
equally.
Gathering
Valuable
Feedback
Give points for writing reviews
or completing customer
feedback surveys.
Before setting point values or rewards, clearly define your loyalty program’s goals to ensure it drives
meaningful business outcomes.

5. Purchases
Set point-to-
currency ratio;
add tiers for
higher spending.
01
Sign-Up Bonus
02
Referrals
03
Ask for Feedback
04
2. The Earning Ecosystem: Mapping Customer Actions to
Points
Offer multiple, seamless ways to earn points that naturally fit the customer’s brand experience.
A strong early
reward to quickly
motivate people to
join.
Reward customers
who refer new
clients to boost
word-of-mouth.
Reward customers for
sharing experiences,
gaining insights and
building community.

6. Discounts on Future
Purchases
Offer clear rewards with tiered
discounts to encourage repeat business.
Exclusive Access or VIP Perks
Early access and exclusives build
prestige, loyalty, and customer
belonging.
Free Products or Services
Complimentary gifts create surprise,
delight, and stronger emotional brand
connections.
Free Shipping
A useful, valued reward that
works especially well for online
businesses.
3. The Allure of Redemption: Curating Desirable Rewards
Offer truly appealing rewards with real value to effectively attract and retain loyalty program members.

7. Discount at
Checkout
Easily apply points for discounts
on next online or in-store
purchase.
Redeem for Free
Products
Clear catalog shows products or
services exchangeable for specific
points.
Charitable
Donations
Allow customers to donate points
to charities, supporting social
responsibility.
Free
Delivery
Allow points to be redeemed
for waived shipping fees.
4. Seamless Transactions: Smart Redemption Pathways
Make point redemption easy and clear to maintain goodwill and avoid customer frustration or
confusion.

8. Birthday Offers
Tailored Promotions
Point Balance Reminders
Regularly remind members of
points and rewards to
encourage redemption.
Milestone Recognition
5. The Power of Personalization: Speaking Directly to Your Members
Automate birthday messages
with bonus points or exclusive
discount offers.
Offer targeted promotions or
bonus points based on
purchase history.
Reward members for reaching
point milestones or program
anniversaries achievements.

9. Phone
+1 845-719-3550
Email
Info@loyalnsave.com
https://merchant.loyalnsave.com/
Website
146 Rock Hill Dr, Rock Hill, NY
12775
Location
CONTACT US
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