Psychology and advertising
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Advertisers use psychology to attract and persuade consumers to buy products. Psychology is the scientific study of behavior and mental processes. Advertisers appeal to the unconscious, emotional part of the mind that wants immediate gratification. They also use color psychology, as color has a powerful impact on behavior and decisions. Different colors elicit different psychological responses - for example, blue is calming while red enhances physiological arousal. Marketers closely study how humans react to different colors and use this knowledge to influence consumer purchasing decisions.
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Presentation notes
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The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
A Visual Guide to 1 Samuel | A Tale of Two Hearts
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
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BPSC-105 important questions for june term end exam
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Psychology and advertising
- 2. Advertising Form of communication used to promote or sell a product or a service. Advertisement is done simply to ATTRACT or PERSUADE the consumer to BUY
- 3. How do ADS manage to attract attention ? Persuade and capture the audience using PSYCHOLOGY
- 4. PSYCHOLOGY the scientific study of behavior and mental process.
- 5. Unconcious Level -Emotional part of mind. -Doesn't care about reality. -The pleasure principle : “I want it and I want it all now.” Freud's Iceberg Theory
- 6. COLOR PSYCHOLOGY Color has been known to have a powerful psychological impact on people’s behavior and decisions. Color serves as a subliminal language and it subconsciously connects with consumers. Psychologist researches have found five core dimensions :
- 8. UNDERSTANDING COLOR THEORY Color theory plays an integral part in today’s design world. Its purpose is to form a logical color structure to help designers understand how colors interact with one another. In 1666 Sir Isaac Newton invented the first color wheel, which appears as a circular diagram of colors.
- 9. PSYCHOLOGY OF COLORS Colors are one of the most important things that experts at marketing study.How Humans React To Different Colors ?
- 10. BLUE
- 11. RED
- 12. YELLOW
- 13. GREEN
- 14. PURPLE
- 15. Do you buy a new product by its colour ?
- 17. QUESTIONS for REFLECTION Have you ever felt manipulated by advertising buying some ittem ? What color makes you spend more money ?