The document discusses brainstorming as a creative problem solving technique where groups spontaneously discuss and generate ideas without criticism. It provides details on how to conduct a successful brainstorming session, including following rules like not criticizing ideas, going for quantity of ideas, and building on others' ideas. Examples are given of when to use brainstorming and specific techniques like mind mapping and reversing the problem statement to spark new solutions.

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3. BRAINSTORMING
By Dang Kieu Thuy Vy

4. CONTENTS
What is brainstorming?
How to achieve a
successful brainstorming?
Why and When use it?
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5. “The best way how to have good idea
is to have many ideas”
Linus Carl Pauling-Peace Nobel Prize 1963
1.What’s brainstorming?
Method of thinking up solutions,
concepts, ideas in problem
solving
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Alex F.Osborne,1939
Oxford dictionary
A spontaneous group
discussion to produce
ideas and ways of solving
problems
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6. 2. Why use it?
The creative Process is not always easy (criticism, no existing solution yet)
One person has a limited capacity
People tend to judge new ideas immediately
(a change is difficult for a human being)
Creative thinking require appropriate tools
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7. Benefit of Brainstorming
Wide picture
Teambuilding
Cheap Quick
Great Acceptance
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8. 2. When use it?
 Advertising campaigns
 Market strategy and methods
 Research techniques
 Investment decisions
 Management methods
 New and better, what ever you want
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9. Specific questions
 How can we promote our product?
 What can we do to solve the problem XY?
 What do our customers really want?
 What opportunities do we have this year?
 How do we worsen our reputation?
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10. Rules of Brainstorming
Brainstorming Techniques
3. How to achieve a successful Brainstorming?
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11. Rules of Brainstorming
No Criticism
Go for quantity
Crazy Ideas are welcome
Build on other Ideas
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12. Free Writing
 Write down whatever comes into your mind
 Don’t judge the quality of writing
 Read again and decide the solutions
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BrainStorming Techniques

13. Mind Maps
A graphical representation of all your ideas linked to and arranged around one central idea
-Tony Buzan-
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14. Reverse Problems
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WHY
WHY
NOT
Using: when a brainstorming session runs
dry and it is difficult to identify solutions to
the problem directly.
 Identify the problem.
 Reverse the problem
 Evaluate these solution ideas

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