ISSIP AI Collab 2023 Penn State University (PSU) Capstone Team PSU 2023 Fall PSU Showcase Page - https://sites.psu.edu/lfshowcasefa23/2023/12/03/generative-ai-playbook-and-workflow-analysis/ *** Service Innovation Case Studies Automobile PDF - https://www.slideshare.net/issip/psu-2023-service-innovation-case-automobilepdf Automobile GitHub - https://jsp5597.github.io/PSUAutomobileCaseStudy/ Automobile CaseStudyGuide - https://www.slideshare.net/issip/psu-2023-automobile-case-study-guidepptx Airplane PDF - https://www.slideshare.net/issip/psu-2023-service-innovation-case-airplanepdf Airplane GitHub - https://shiquanzhang.github.io/Casestudy-Airplanes/ ATM PDF - https://www.slideshare.net/issip/psu-2023-service-innovation-case-atmpdf ATM GitHub - ATM CaseStudyGuide - https://www.slideshare.net/issip/psu-2023-atm-case-study-guide-automatictellermachinepptx SocialMedia PDF - https://www.slideshare.net/issip/psu-2023-service-innovation-case-socialmediapdf SocialMedia GitHub - https://amsh111.github.io/Case-Study-social-Media/ *** Playbook and other materials Playbook - https://www.slideshare.net/issip/psu-2023-final-playbook-issipaicollabpptx Final Report - https://www.slideshare.net/issip/psu-2023-final-report-issipaicollabdocx Final Showcase - https://www.slideshare.net/issip/psu-2023-final-showcase-issipaicollabpptx Final Presentation - https://www.slideshare.net/issip/psu-2023-final-presentation-issipaicollabpptx Final Presentation Recording - https://psu.mediaspace.kaltura.com/media/1_xlhbldqv *** Learning Factory Capstone Team: John Pekor (http://www.linkedin.com/in/john-pekor-4a14431b8) Abigail Moliski (http://www.linkedin.com/in/abby-moliski-4679011b5) Shiquan Zhang (https://www.linkedin.com/in/时铨-张-b0098a26b/) Ahmad Alhabib (https://www.linkedin.com/in/ahmad-alhabib-59b619254)

1. Generative AI Playbook
and Workflow Analysis
ISSIP
Final Presentation
Abigail Moliski, Ahmad Alhabib,
John Pekor, and Shiquan Zhang
Advisor: Dr. Vittal Prabhu
12/08/2023
IP Agreement: Not Applicable
NDA Agreement: Not Applicable

2. Meeting Goals and Outline
Goals:
• To summarize the project from start to finish
Outline:
1. Title Slide
2. Meeting Goals and Outline
3. Introduction
4. Problem Statement
5. Project Objectives
6. Approach
7. Project Management
8. Results
9. Project Expenditures
10. Acknowledgements
11. References

3. Introduction
• Assuming that a human is solving a
problem in five minutes, AI is capable of
solving 10 problems in 1 minute
• According to a survey from Pew Research
Center surveying 11,004 adults, 44% of
people do not interact with AI
• Writing a one page paper with in depth
research can take up to 1.7 hours
• People do not understand service
innovation
• Playbook is to help volunteers harness
power of AI to create content for the
website on historic service innovations
Automobiles helping transportation

4. Problem Statement
• Description of Task: The purpose of this project is to
research, design, and develop a standard playbook
and workflow analysis for prompt engineering of
generative AI tools including the input, productivity,
and quality control of the output
• Driving Requirements: Playbook results in users
having quality output in under 2 attempts, 70% of
users reach satisfactory results, playbook uses free
AI tools, playbook supports ethical use of AI, and
helps others understand service innovation
Create an image depicting the positives
of social media

5. Problem Statement
• Key Activities: Research and analysis, playbook
development, content productivity and quality
assurance, testing and validation, ethical
considerations, and continuous improvement
• Major Deliverables: AI playbook and workflow
analysis, case study reports, AI tool selection
guide, and quality and productivity framework
• Scope: Playbook to cover creating essays, images,
videos, and websites for historic service
innovations
Airplanes benefits

6. Project Objectives (Requirements)
Requirements Requirement
Type
Source Verification
Description
Verification Method
Playbook covers benefits
and harms of service
innovation
Constraint Customer Playbook Analysis Inspect playbook for
content wanted
Playbook to utilize free
AI tools
Cost Customer Enforce constraint Make sure all AI tools
are free to use
Playbook covers ethical
use of AI tools
Content Customer Playbook analysis Make sure playbook
covers ethical use of AI
tools
Playbook results in over
70% of users achieving
satisfactory results
Quality Customer Peer analysis Survey to receive
results on playbook
performance
Playbook results in users
needing under 2 attempts
to reach a quality output
Productivity Customer Peer analysis Survey to receive
results on attempts
needed for quality
output

7. Project Objectives (Risks)
Risk Risk Type Mitigation Plan
Gaps in AI knowledge may
not lead to the wanted result
being produced
Capability Add specificity to playbook
to get wanted result
Exactness of images and
videos, AI can produce
specific results on essays but
struggles more on photos and
videos
Capability Try not to overwork AI, ask
what the AI is capable of
AI tools may need more
assistance to get wanted
result (programming, adding
text, being more specific)
Capability Try to add knowledge or
assistance when possible to
attempt to get desired result
Project Schedule likely to
change
Timing Always look ahead in
schedule, don’t try to push
things back

8. Approach – AI Quick Sprints
• AI quick sprints done to help team learn
more about AI and the project
• Familiarize team with content
expectations and what ISSIP volunteers
will have to do
• Help team consider procedure for the
first playbook prototype
A very happy old woman using
an ATM machine

9. Approach – Playbook
• Alpha prototype was made after AI quick
sprints
• Alpha prototype included set of
instructions to create content and not
much else
• With alpha prototype made, playbook
survey was made and sent out for
feedback
• With survey feedback, changes were
made to alpha prototype to make beta
prototype

10. Approach – Playbook
• Beta prototype was a more visually
appealing playbook, improved HTML
section, and had improvements to
instructions
• The final prototype was then made by
implementing more survey feedback
• Final prototype had ethical practices and
other considerations section added, more
improvements to HTML section, and
added citations for AI content in playbook

11. Approach – Other Deliverables
• Case studies were made through the
duration of the project by each team
member
• AI tool selection guide was made close to
when the final prototype was made so all
AI tool findings can be included
• Quality and Productivity Framework was
made near the end of the project so
almost all survey data could be included
in data Gas Station

12. Project Management
Define Phase (September):
• Defining the project objective and scope
• Outlining project tasks and Initial Risk Assessment
• Delivering Statement of Work
• What the team will accomplish and how

13. Project Management
Ideate Phase (October):
• Standardize AI Tool Testing Process (Quality; Productivity)
• Formulate Initial Playbook design
• Surveys for Feedback

14. Project Management
Prototype Phase (October):
• Major Milestone
• Critical Design Review
• Creation of Beta Prototype

15. Project Management
Test Phase (November):
• Final Refinements
• Completion of Final Playbook Prototype

16. Project Management
Closeout Phase (Nov.-December):
• Project Outcome and Achievements
• Prototype Showcase

17. Results - Playbook
• Playbook created with procedure to help
ISSIP volunteers create essays, images,
and videos and put these into a webpage
for a historic service innovation
• Covers benefits and harms or service
innovation
• Covers ethical considerations and good
practices when using AI
• Citations for all content referenced in
playbook

18. Results - Playbook

19. Results – Case Studies
• Each team member made a case study on
a historic service innovation
• Case study highlights the webpage made
and the procedure in which that webpage
was made
• Can serve as reference tools for ISSIP
volunteers

20. Results – AI Tool Selection Guide
• Guide providing information on AI tools
for ISSIP volunteers
• Gives team findings on 3 AI tools for
essays, images, and videos
• Can provide ISSIP volunteers with
information on AI tools prior to creating
content
• Reinforces ethical considerations and
good practices when using AI

21. Results - Quality and Productivity Framework
• Report assessing the effectivity of
playbook
• Data in quality and productivity
framework is mostly from the
playbook survey
• Assesses the quality of content
created, productivity, effectiveness
at creating content to help others
understand service innovation, and
discusses how playbook can help
ISSIP become a leader in service
innovation

22. Project Expenditures

23. Acknowledgements
• Team members: Abigail Moliski,
Ahmad Alhabib, John Pekor, and
Shiquan Zhang
• Alumni Coach: Toni Rae
• Faculty Advisor: Dr. Vittal Prabhu
and PhD student Anshul Balamwar
• Sponsor: Jim Spohrer and ISSIP

24. References - Information
Capitilize My Title. (2021, March 29). How long does it take to write 1 pages?. Capitalize My Title.
https://capitalizemytitle.com/writing-time/1-
pages/#:~:text=Writing%201%20pages%20will%20take,can%20grow%20to%201.7%20hours.
Kennedy, B. (2023, February 15). Public awareness of artificial intelligence in Everyday Activities. Pew
Research Center Science & Society. https://www.pewresearch.org/science/2023/02/15/public-awareness-of-
artificial-intelligence-in-everyday-activities/
Simplilearn. (2023, June 5). Artificial Intelligence vs. human intelligence: Will AI replace humans.
Simplilearn.com. https://www.simplilearn.com/artificial-intelligence-vs-human-intelligence
article#:~:text=Computers%20have%20the%20ability%20to,ten%20problems%20in%20one%20minute.

25. References – AI Content
Image 1: Tool – Dream by Wombo
Prompt: "A very happy old woman using an ATM machine"
Date Generated: 9/28/2023
Image 2: Tool – Bing Image Creator
Prompt: "Automobiles helping transportation"
Date Generated: 10/15/2023
Image 3: Tool - Bing Image Creator
Prompt: "Create an image depicting the positives of social media"
Image 4: Tool - Bing Image Creator
Prompt: "Airplanes benefits"
Date: 11/12/2023
Image 5: Tool - Bing Image Creator
Prompt: "Gas Station"
Date: 11/12/2023